The document is an advertising supplement about the American Cancer Society's Relay For Life events. It provides background on how Relay For Life started with one doctor who raised money for cancer research by running for 24 hours. It has grown into a worldwide event with over 3.5 million participants who work to celebrate cancer survivors, remember those lost to cancer, and raise funds for cancer research. The supplement highlights some of the American Cancer Society's work to help cancer patients, provide support services, fund cancer research, and advocate for policies to fight cancer. It profiles one woman's personal experience with cancer in her family and why she relays to honor her loved ones and support the search for a cure.

1. ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER • FEBRUARY 24, 2013
cancer.org | 1.800.227.2345 | relayforlife.org
ForRelay
Life
2013

2. 2 | AMERICAN CANCER SOCIETY ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER FEBRUARY 24, 2013
O
ne person can make a difference.
Nowhere is that more evident than with the story of
the American Cancer Society Relay For Life,which began in
Tacoma,Wash.
Dr.Gordy Klatt,a colorectal surgeon,wanted to fund-raise for his
local American Cancer Society office and to show support for all of his
patients who had battled cancer.He decided to personally raise money
for the fight by doing something he enjoyed — running marathons.
In 1985,Klatt spent 24 hours circling the track at the University of
Puget Sound,where he ran for more than 83 miles.Throughout the
night,friends donated $25 to run or walk with him for 30 minutes.His
efforts raised $27,000 to fight cancer.
That single idea grew to include local teams,then spread across the
country and now around the world in places like Africa,Europe and
even Antarctica.And the goal has remained the same — to save lives
and help people fight cancer.
Relay For Life has developed into a life-changing event that brings
together more than 3.5 million people to:
 Celebrate the lives of those who have battled cancer and showcase
the strength of survivors that inspires others to continue to fight.
 Remember loved ones lost to the disease.At Relay For Life,people who
have walked alongside those battling cancer can grieve and find healing.
 Fight back.Participants at Relay For Life events do so because they
have been touched by cancer and want to put an end to the disease.
In Kentucky,it is estimated that in 2012 more than 25,000 people
would be diagnosed with cancer and that it would claim nearly 10,000
lives.In order to raise awareness and funds to combat cancer,Relay For Life
teams organize and complete fund-raisers to support the Society’s goals.
Helping people stay well
The American Cancer Society Quitline,a telephone counseling
service,doubles a person’s chances of quitting tobacco for good.
The Society develops guidelines for recommended cancer screen-
ings,nutrition and physical activity,so people know what tests they
need to find cancer early and how to help prevent the disease.
The Society provides tips,tools and online resources to help people set
goals and stay motivated to eat healthy and maintain an active lifestyle.
Helping people get well
The Society’s phone lines are open every minute of every day and
night to help connect people with the answers they need.Each year,
it provides information,help and support to the nearly 1 million
individuals who call 1-800-227-2345.
The Society’s website,Cancer.org,offers access to the latest informa-
tion and news on cancer and helps more than 23 million individuals
annually locate programs and services in their area.
The Society offers an online support community for cancer survivors
and caregivers to share stories and find support.Since 2000,more
than 93,000 survivors and caregivers have been brought together for
comfort and support through the Cancer Survivors Network.
The Society assists cancer patients in need by providing transportation
to and from their treatments through RoadTo Recovery programs,and
offers help with free lodging for cancer patients and their caregivers.
The American Cancer Society Hope Lodge has helped more than 30,000
cancer patients and their families save 10s of millions of dollars in lodg-
ing costs each year by providing a free place to stay and a community
of support while they undergo treatment far from home.
Through its clinical trials matching service,the Society connects
patients with thousands of different treatment options.
With sites at hospitals and treatment centers across the country,the
American Cancer Society Patient Navigator Program provides one-on-one
guidance for people facing cancer through every step of their journey.
Finding cures
The Society has had a hand in nearly every major cancer break-
through of the last century,including confirming the link between
cigarette smoking and lung cancer,establishing the link between
obesity and multiple cancers,developing drugs to treat leukemia and
advanced breast cancer,and showing that mammography is the most
effective way to detect breast cancer.
The Society is the largest private source of cancer research in the
United States,having spent more than $3.4 billion on cancer research
since 1946.
The Society spends approximately $140 million each year on cancer
research.
The Society funds researchers with cutting-edge ideas,often early in
their careers.
Fighting back
The majority of Americans are now covered by a smoke-free law,
thanks in part to the efforts of the Society and the nonpartisan
advocacy affiliate,the American Cancer Society Cancer Action Network
(ACS CAN).
The Society helps mobilize communities to fight back against cancer
with events such as Relay For Life and Making Strides Against Breast
Cancer.
The Society has helped uninsured,underinsured and low-income
women get breast and cervical cancer screening tests and follow-up
treatment since 1991.
The Society combines an unyielding passion with nearly a century
of experience to save lives and end suffering from cancer.As a global
grassroots force of more than 3 million volunteers,the Society fights for
every birthday threatened by every cancer in every community.
As a result,more people in America who have had cancer and count-
less more who have avoided it will be celebrating birthdays this year. 
To join Relay For Life in a community or learn more
about the American Cancer Society, call 1-800-227-2345
or visit Relayforlife.org or Cancer.org.
making a difference
RelayFor
Life—
Relay For Life of Fayette County 2012 volunteers give the thumbs up
for another successful event.This year’s event will take place May 31.

3. FEBRUARY 24, 2013 ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER AMERICAN CANCER SOCIETY | 3

4. 4 | AMERICAN CANCER SOCIETY ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER FEBRUARY 24, 2013
I
n the fall of 1988,a young friend of mine was diagnosed with leukemia.She was 8 years old
and approached cancer with the courage and strength that many adults could only dream
about,but she lost her battle in March 1989.
Around the same time,a doctor found a lump in my grandmother’s breast while she was
being treated for a heart ailment.In true grandmother style,she told the doctor to fix her heart
and they would“deal”with the breast later.
It was over a year later before she dealt with the lump and by then it had grown.The only
way to“deal with it”was a mastectomy and chemotherapy.She would be cancer-free for three
months.
Then in January 1991,my grandmother’s cancer returned and had spread.By spring she
decided that she wasn’t going to take treatment anymore.She opted for pain medications,
traveling and spending time with her family.
On the afternoon of Sept.16,1991,my grandmother lost her battle.When my workplace
developed a Relay For Life team,it was for my friend and my grandmother that I“Relayed.”
Shortly after my grandmother died,my father was diagnosed with prostate cancer through
a routine PSA test.Through early detection and excellent medical care,he lived 12 years with
prostate cancer with minimal problems until the last year of his life.He approached his disease
with a positive attitude and refused to give up.He lost his fight to the disease on March 14,2004.
In March 1998,while preparing for my wedding,my mother discovered a lump in her breast.
She didn’t worry about it because she was prone to cysts and had had them removed before;
however,she couldn’t forget that she had lost her own mother five and a half years earlier to
breast cancer.She called her doctor and a biopsy was scheduled for March 23,1998.Several days
later,she found out that she had breast cancer.
She underwent a mastectomy a month later and other than taking tamoxifen for five years,
required no further treatment.Because of early detection,my mother lived almost 12 years
without evidence of the disease.
In March 2009,while hospitalized for another illness,we learned that the cancer had
returned and had metastasized to her lung.She died peacefully on March 20,2009.
My sister was diagnosed with two different types of breast cancer in 2001.
So,during this time,I“Relayed”for my family in hopes of finding a cure and stopping this
madness.Then in January 2010,my life changed forever when I was diagnosed with early stage
breast cancer.
After six rounds of chemotherapy,surgery and 30 radiation treatments,I am well.However,
after a cancer diagnosis,you are no longer the same.You are compelled to get involved so the
next person’s battle with the disease isn’t as frightening.
I’m more committed than ever before to do my part to find a cure for this disease in my life-
time.I have volunteered to participate in several research projects and have committed myself
to increasing awareness of cancer prevention and early detection in the minority and lower
socio-economic community.
To answer the original question,I“Relay”to honor the memory of my friend,Quanah,my
grandmother,parents and countless friends and relatives who fought their battle with courage
and dignity.
I“Relay”for my sister and my countless friends and relatives who have fought their battle
and won,but continue to fight so our children won’t have to;and for my four beautiful children,
my loving and supportive husband,my sister and brother-in-law,and my two dear friends who
stood beside me throughout my illness.
ChristieRedmondJouette
RelayForLifeofMontgomeryCounty
Christie Redmond Jouette (left) with friend and fellow Relay
For Life of Montgomery County participant Brittany Coyle.
Why I Relay

5. FEBRUARY 24, 2013 ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER AMERICAN CANCER SOCIETY | 5
Relay
ForLife
events
2013
Kentucky’s event dates and websites:
March 22
University of the Cumberlands —
Relayforlife.org/ucumberlands
April 19
University of Kentucky — Relayforlife.org/kentucky
Eastern Kentucky University —
Relayforlife.org/eku
Thomas More College — Relayforlife.org/tmcky
April 26
Clinton County — Relayforlife.org/clintonky
May 10
Casey County — Relayforlife.org/caseyky
Scott County — Relayforlife.org/scottky
Wayne County — Relayforlife.org/wayneky
May 17
Boyd County — Relayforlife.org/boydky
Knox County — Relayforlife.org/knoxky
Lee County — Relayforlife.org/leeky
Leslie County — Relayforlife.org/leslieky
Mason County — Relayforlife.org/masonky
Rockcastle County —
Relayforlife.org/rockcastleky
Woodford County — Relayforlife.org/woodfordky
May 18
Gallatin County — Relayforlife.org/gallatinky
May 31
Grant County — Relayforlife.org/grantky
Fayette County — Relayforlife.org/fayetteky
Knott County — Relayforlife.org/knottky
Lawrence County — Relayforlife.org/lawrenceky
McCreary County — Relayforlife.org/mccrearyky
June 1
Kenton County — Relayforlife.org/kentonky
Perry County — Relayforlife.org/perryky
Rowan County — Relayforlife.org/rowanky
June 7
Bell County — Relayforlife.org/bellky
Boone County — Relayforlife.org/booneky
Clay County — Relayforlife.org/clayky
Corbin — Relayforlife.org/whitleycorbin
Estill County — Relayforlife.org/estillky
Floyd County — Relayforlife.org/floydky
Johnson County — Relayforlife.org/johnsonky
Lincoln County — Relayforlife.org/lincolnky
Wolfe County — Relayforlife.org/wolfeky
June 8
Elliott County — Relayforlife.org/elliottky
June 14
Breathitt County — Relayforlife.org/breathittky
Clark County — Relayforlife.org/clarkky
Harrison County — Relayforlife.org/harrisonky
Jessamine County — Relayforlife.org/jessamine
Laurel County — Relayforlife.org/laurelky
Letcher County — Relayforlife.org/letcherky
Madison County — Relayforlife.org/madisonky
Owen County — Relayforlife.org/owenky
Owsley County — Relayforlife.org/owsleyky
Pike County — Relayforlife.org/pikeky
Pulaski County — Relayforlife.org/pulaskiky
Whitley County — Relayforlife.org/whitleyky
June 15
Menifee County — Relayforlife.org/menifeeky
June 21
Anderson County — Relayforlife.org/andersonky
Carroll County — Relayforlife.org/carrollky
Campbell County — Relayforlife.org/campbellky
Carter County — Relayforlife.org/carterky
Harlan County — Relayforlife.org/harlanky
Henry County — Relayforlife.org/henryky
Magoffin County — Relayforlife.org/magoffinky
Pendleton County —
Relayforlife.org/pendletonky
Russell County — Relayforlife.org/russellky
June 28
Boyle County — Relayforlife.org/boyle
Franklin County — Relayforlife.org/franklinky
July 12
Montgomery County —
Relayforlife.org/montgomeryky
Aug. 9
Mercer County — Relayforlife.org/mercer
Aug. 31
Morgan County — Relayforlife.org/morganky
Sept. 20
Martin County — Relayforlife.org/martinky
Oct. 4
Powell County — Relayforlife.org/powellky*
Oct. 5
Bath County — Relayforlife.org/bathky
Oct. 18
Northern Kentucky University — Relayforlife.org/nku
*Relay event date subject to change

6. 6 | AMERICAN CANCER SOCIETY ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER FEBRUARY 24, 2013
RelayForLifeteamtoday
DearReaders,
I
t is my great privilege to be serving as the chairwoman of the
2013 Relay For Life of Fayette County and to invite each of
you to be a part of the fight against cancer.
Relay For Life is American Cancer Society’s signature event.
It is also an overnight event where teams from businesses,clubs,
families,friends,hospitals,schools,faith-based organizations and
service organizations set up campsites along a track at Masterson
Station Park,and take turns walking as we step forward to a
world with more birthdays.
At Relay we celebrate the victory of our cancer survivors,we
remember the loved ones who have lost their battle to cancer,
and we fight back in hope of finding a cure.
Fayette County“Relayed”last year with more than 50 teams
and 500 registered participants.Together we raised more than $191,000 for research and support
programs.I’m excited to invite everyone in Lexington to be a part of this in 2013!
Relay For Life is a family-friendly environment for the entire community.Please consider starting a
team and joining the Relay family.
Today in Kentucky,68 people will hear the words “You have cancer.”What are you doing to fight back
against that statistic?
If you or someone you know has been affected by cancer and you’re looking for a way to honor them,
I invite you to get involved.On behalf of the fantastic members of the planning committee,it would be
our honor to walk alongside you at Relay this year.
2013RelayForLifeofFayetteCounty:
BeginsFriday,May31,at6p.m.
EndsSaturday,June1,at10a.m.
Location:MastersonStationPark
Theme:AlohaRe-Lei!LuauForLife!
Relayforlife.org/fayetteky
Sincerely,
JessicaTretter,EventChair
RelayForLifeofFayetteCounty
AmericanCancerSociety
T
he American Cancer Society Relay For Life of Fayette County gives everyone in the commu-
nity a chance to help the organization save lives and to create a world with less cancer and
more birthdays.
Former and current cancer patients,those who have lost a loved one to cancer,families,
businesses,faith-based and civic organizations and anyone wanting to make a difference in the
fight against cancer,are invited to take part in this exciting team event.
An average team consists of eight to 15 people who come together to fight cancer side by side.
It is easier than you think to form a Relay For Life team.Here are some suggestions:
 Have a Relay Party! Invite 10 people — family,friends,co-workers — whomever you want.
 Serve refreshments and invite a cancer survivor to speak or show a Relay For Life video.
 Get your workplace involved.Invite management to help form or sponsor a team.
 Ask people you know and people you don’t know.You’ll get more response by asking 20 people
than by posting 100 fliers.
 Create a team theme.It can be activity related like“Tackling Cancer”for either football or fishing;
cancer related such as“Cancer Crusaders,”or humorous and fun like“S’mores Reason to Relay.”The
2013 theme for the Relay For Life of Fayette County is a Hawaiian one:“Aloha Re-Lei! Luau For Life!”
 Dedicate your team in honor of a cancer survivor to put a face on the fight against cancer and
make it personal.
For more information about forming your team,call (859) 260-8350 or visit Relayforlife.org/
fayetteky.
yourForm
CONTENT PROVIDED BY AMERICAN CANCER SOCIETY
TELL YOUR STORY with Lexington Herald-LeaderTargeted Sections
Contact Jane Ashley Pace | (859) 231-3538 | jpace@herald-leader.com
KathyW.Larkin editor | Glenna Martin designer
JessicaTretter

7. FEBRUARY 24, 2013 ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER AMERICAN CANCER SOCIETY | 7
S
ome folks would likely admit that when one
guy says to a group of other guys“Let’s do
something,”the end result could potentially
involve sirens and flashing lights.
But for Jud Davis and members of Pisgah and
Maxwell Street Presbyterian churches,their“some-
thing”turned out to be pretty special.
Davis,a member of Pisgah Presbyterian,was diag-
nosed with small cell lung cancer in January 2011.As
he went through his treatment,he noticed that there
were activities and themes related to various cancers,
but there didn’t appear to be a lot of support outlets
for men and cancer.
According to his pastor,the Rev.Pete Jones,Davis
recalled a reporter for theWeather Channel growing
a beard for an awareness effort.
“So he said‘Why don’t we do something like
that?’”Jones said.And from that conversation,Beards
For Buds was born.
Jones said 20 men from hisWoodford County
church and 20 from Maxwell Street Presbyterian in
Lexington began growing their facial hair on Jan.1,
2012,as a show of support and awareness for Davis
and others fighting cancer.
The effort of Beards For Buds also raised funds
that were designated for lung cancer research and
two programs of the American Cancer Society in
Lexington,the ManTo Man support group and Hope
Lodge,which provides free lodging for people who
have to travel away from home to undergo cancer
treatment.
The American Cancer Society is involved in help-
ing people get well through various programs and
services to assist cancer patients and their families,
as well as finding cures through funding research
grants to discover better ways to detect,treat and
prevent cancers.
“We raised $13,000,”Jones said.“We weren’t
organized.It was all haphazard,but it captured the
hearts of a community.”
The culmination on FatTuesday (the cut-off
point for the campaign) was a pancake breakfast
and award show for the bearded participants with
prizes for men with the longest and bushiest beards.
Davis was also honored with the John Calvin Award,
named for the theologian who also sported a fairly
nice beard.
“We had a lot of fun,”Jones said with a laugh.“Our
wives were not as excited about the beards,but they
were proud of what we had accomplished.”
This is the second year for the Beards For Buds
campaign,but the first without Davis,who passed
away last year.Still,the idea and actions that drove
Beards For Buds keep building and impacting the
participants and men with cancer.
“Awareness and a support system are so impor-
tant,”Jones said.“It is a ministry,and part of this
ministry is for men to have a safe place to speak
about their vulnerability.”He recalled the story of a
church member who,in the midst of Beards For Buds,
had to go on a big sales call.
“He said he stood in front of the mirror trying to
decide to shave or not,”Jones said.“He eventually de-
cided that cancer patients can’t shave off their cancer,
they have to live with it,and that he could do it a few
more weeks.It was a powerful symbol of solidarity.”
And one Jud Davis would be proud of has re-
sounded with his fellow bearded brothers.
For more information on Beards For Buds and to
participate,contact Jones through Pisgahchurch.org
or call the church office at (859) 873-4161.
For more information on the American Cancer
Society,its programs and services to help cancer
patients or how to donate to the fight against cancer,
call 1-800-227-2345 anytime or visit Cancer.org.
Beards ForBuds
raises
awareness
for men
and cancer
Jud Davis (seated at left) with Pisgah Presbyterian Church pastor, the Rev. Pete Jones, and fellow church
members who joined Davis’“Beards For Buds”fund- and awareness-raising efforts for men with cancer.
Jud Davis

8. 8 | AMERICAN CANCER SOCIETY ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER FEBRUARY 24, 2013
Hero of Hoperecognizes
triumph
over cancer
Cancer survivor Liz Burchett (center) with members of her first Relay For Life
team at the 2011 American Cancer Society Relay For Life of Boyle County event.
F
or cancer patients,hope can take on a whole new
meaning.
It moves beyond being a casual word and
becomes something tangible that is carried like a
coin in a pocket or held tightly like a stuffed animal or a
loved one’s hand.
Survivors can be an embodiment of that hope to prove
that cancer can be overcome.For Liz Burchett of Danville,
hope is more than a word.And as a cancer survivor,she is
a hero of hope.
Burchett,27,actually had that title bestowed upon her
by the American Cancer Society in 2012.The Society’s Hero
of Hope program recognizes those who have triumphed
over cancer,significantly contributed as a volunteer to the
organization,and also has made an impact in the lives of
others.
It was two years earlier that Burchett started exhibiting
symptoms of severe headaches and seizures that impacted
her daily routine.A precautionary MRI was scheduled and
she was about to begin student teaching as part of her
master’s program at Morehead State University when her
MRI was rescheduled for an earlier date.Following that
MRI,doctors discovered a mass on Burchett’s brain that
was the size of a baseball.
“It was crazy,”she recalled.“Everything happened so
fast.Before this,I had not really been in contact with
cancer.”
Following surgery at University of Kentucky Chandler
Hospital and a year’s round of oral chemotherapy,the
tumor’s growth had stopped.
“They were not able to remove all of the tumor because
it is too deep in the brain and they can’t dig that deep,”
Burchett explained,adding that she still has 20 percent of
the tumor in her brain.
Still,her attitude is full of hope and she decided to share
that attitude and that hope with others by participating in
the American Cancer Society’s Relay For Life.
“I had heard about Relay For Life and I knew I wanted
to fight cancer,”Burchett said.“I feel very blessed that they
found my cancer in time.”
Relay For Life is the Society’s signature activity and of-
fers everyone in a community an opportunity to partici-
pate in the fight against cancer.At a Relay For Life event,
teams of people camp out overnight and take turns walk-
ing or running around a track or walking path in darkness
to represent a patient’s cancer diagnosis until daybreak ,
and a new sense of hope.
While undergoing chemotherapy in October 2010,Bur-
chett started a Relay For Life team in Boyle County with
family,friends and members of her church,Worldstown
Road Church of God.
Recognizing her determination to raise awareness and
help others prompted Burchett’s selection as a Hero of
Hope by the Society.
“Cancer affects all of us and being a Hero of Hope is
important to me,”she said.“I have heard a lot of stories
about people who the American Cancer Society has helped
through Hope Lodge and research,for example.And I love
to tell others about my journey.”
Burchett is proud to tell of her Relay For Life team’s
accomplishments and how,in the long run,she has the hope
that they can make an impact in the fight against cancer.
“Even though our team is small and made up of family
and friends,I can share my testimony and help raise
money to find cures,”Burchett added.“I never believed
how many people the American Cancer Society helped
until cancer impacted me.Now,I am so blessed that I can
fight and I have brought a team of fighters with me.
“The American Cancer Society has funded 46 research-
ers who have won the Nobel Prize.That’s amazing!”she
said.“So we can make a huge difference in the world.”
And it can start with hope.
For more information about the American Cancer Soci-
ety or Relay For Life,call 1-800-227-2345 or visit Cancer.
org or Relayforlife.org.
Liz Burchett

9. FEBRUARY 24, 2013 ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER AMERICAN CANCER SOCIETY | 9
MelanieWilson is the American Cancer Society patient navigator at
University of Kentucky Markey Cancer Center. | PhotobyJamesMorris
helps steer patients
through cancer
experience
Patient navigator
Hope Lodge provides free accommodations
for patients and families
D
ebbie Manning remembers the moment cancer changed
her life.
“It was last August and I was crocheting,”she said.“I had
an itch across my chest.There was a lump.”
Manning’s doctor referred her to the Comprehensive Breast Care
Center in Lexington.
And there she sat“devastated,”90 miles from her Flemingsburg
home and unsure what was going to happen next.
Happily,what followed was a meeting with MelanieWilson,an
American Cancer Society patient navigator based at University of
Kentucky Markey Cancer Center.
Navigators serve as personal guides for patients and their
caregivers to help them“navigate”the cancer experience.One of the
first ways Wilson offered help was by explaining that some cancer
treatments damage hair follicles causing the hair to fall out,and
finding Manning a free wig.
“She was very sweet and very helpful,”Manning said ofWilson.
The American Cancer Society Patient Navigator Program is just one
of the many programs that help patients,their families and caregivers
manage the impact of cancer on their lives so they can focus on get-
ting well.
Wilson says that she will often just talk to new cancer patients
at length,visiting them during treatment to ease their anxiety.Still,
some stories can bring her to tears.
“A lot of them are really scared because maybe their grandfather
had cancer and died,”Wilson said.“They come in with preconceived
fears that are really valid and at times frightening.”
Others she comes in contact with can be upset family members,
such as Manning’s 6-year-old grandson,who came along for one
appointment.
“No one knows how hard he took this,”Manning recalled.“But
Melanie talked to him on his level.She let my grandson pick the wig
‘Mamaw’was going to wear.”
Wilson says if she doesn’t have the answer to a patient’s question,
then she’ll find it.Navigators provide free and confidential service
tailored to the needs of each person.
Free lodging provided
Donald andTerri McDaniel shared a common concern between
a patient and caregiver.How could they afford to stay in Lexington
during cancer treatments that may last for weeks?
“Melanie was the first person I talked to,”Terri McDaniel said.She
and her husband were burdened with the thought of finding a hotel
room or renting an apartment in Lexington.
Wilson pointed them to the American Cancer Society Hope Lodge
less than five minutes away from the cancer treatment facility.The
Lexington Hope Lodge has 32 guest rooms that are provided free of
charge,and each with a private bath and sleeping accommodations
for two.
The facility also features a community dining area,a kitchen,a
library and recreational areas,plus a day room and a guest laundry.
Currently,there are 31 Hope Lodge facilities across the country,includ-
ing Lexington and Cincinnati.
“It’s rough on the caretakers,”saidTerri,who has supported the
man she calls her“best friend and soul mate”through his grueling
treatment protocol since his lung cancer diagnosis more than two
years ago.
The McDaniels stayed at Hope Lodge for four months.
“I don’t know what we’d have done without Melanie,”she added.
“We think the world of her.”
Wilson said she enjoys her role,calling it rewarding beyond her
expectations.She celebrated her second anniversary as a patient
navigator in January.
“To know that I’ve made a difference and made things a little bit
easier for these patients and their families is very encouraging,”she
said.
Manning remembers being nervous after arriving in Lexington.
“It’s devastating when you first hear‘cancer,’”Manning said.“All
the changes you go through — the sickness,hair loss,confusion from
the family.It’s a very,very bad situation.
“But it helps when you have people like Melanie who sit down and
take the time to tell you that there are people who care,”she added.
For information about the American Cancer Society Patient Naviga-
tor Program or Hope Lodge,call 1-800-227-2345 anytime or visit
Cancer.org.

10. 10 | AMERICAN CANCER SOCIETY ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER FEBRUARY 24, 2013

11. FEBRUARY 24, 2013 ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER AMERICAN CANCER SOCIETY | 11
Road To Recovery
Ruge Devan (above) is a volunteer driver for the American
Cancer Society RoadTo Recovery program, which eases the
burden on patients facing transportation issues getting to
and from treatments.
M
ore than 25,000 Kentucky residents are expected to be
diagnosed with cancer this year.For many of them,getting
to treatment may be the toughest part of their fight.
Some patients simply do not have a vehicle or may be
too ill to drive.Family and friends can sometimes help provide transpor-
tation.At other times,a patient’s lack of transportation may prevent him
or her from receiving potentially lifesaving cancer treatment.
Right now,the American Cancer Society’s RoadTo Recovery program es-
pecially needs volunteer drivers in Clark,Fayette,Jessamine and Montgom-
ery counties for cancer patients who need transportation to treatment.
The RoadTo Recovery program is another way in which the Society,
through support from Relay For Life and other events,helps people
get well by addressing the needs and issues that cancer patients and
caregivers can sometimes face in their personal battle with cancer.
Radiation therapy might require 20 to 30 trips to a clinic within six
weeks.Chemotherapy may demand weekly visits for up to a year.Road
To Recovery is one component of the Society’s efforts to remove this
barrier and help people overcome cancer.
Volunteers who have a car and insurance,safe driving skills and can
drive as little as one weekday morning or afternoon a month,can give
cancer patients peace of mind and the chance to get to their treatments.
“RoadTo Recovery ensures that patients have transportation when
they need it the most,”saidTabitha Patton,the Society’s local health
initiatives representative in the Lexington area.“Our drivers are a lifeline
for these patients.
“It’s a valuable service,but one that requires tremendous volunteer
manpower,which means we’re always looking for new people,”she said.
RoadTo Recovery utilizes volunteer drivers like Ruge Devan,who
provide an essential and necessary service to their neighbors.
“This is very rewarding and I wouldn’t give it up for the world,”Devan
said.“Our patients are extremely grateful because we’re helping to save
their lives.”
Last year in Kentucky,nearly 5,900 rides were provided through this
program.
If you need transportation assistance or would like to volunteer as a
driver,call 1-800-227-2345 or visit Cancer.org.
programprovidesfree
transportationservices

12. 12 | AMERICAN CANCER SOCIETY ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER FEBRUARY 24, 2013
M
ore than 2 million volunteers and supporters
across the country help the American Cancer
Society work to achieve its life-saving mission.
Since the organization’s inception in 1913,
volunteers have been crucially important in making the
American Cancer Society the strongest and most effective
voluntary health agency in the world today.
Volunteers help to fight cancer locally through a variety
of efforts and programs.Please join the American Cancer
Society in its 100th year to make a meaningful difference
and finish the fight!
Fightback!
 Relay For Life
The Society’s signature overnight community event,which
is held at sites throughout the area each spring and summer.
Volunteer teams celebrate survivorship;remember those
who have lost their battle with cancer;and work to raise
much-needed funds to fuel the fight against cancer.
 Making Strides Against Breast Cancer
Hope starts with you! Held each October,Making Strides is
the Society’s premier walking event to raise awareness and
dollars to fight breast cancer.
Helpingthosetouchedbycancer
 Hope Lodge
When the best hope for a cure is at a cancer center far
from home,Hope Lodge provides a comfortable,nurturing
environment where patients and caregivers can stay during
treatment,free of charge,and focus on what is most impor-
tant — getting well.
 Look Good Feel Better
A beauty consultant helps female patients look their best
during cancer treatment by providing tools and tips to help
minimize the appearance-related side effects of chemo-
therapy and radiation.In looking better,cancer patients
experience renewed self-confidence and self-esteem.
 National Cancer Information Center 1-800-227-2345
This is the only nationwide cancer information service
available 24 hours a day,7 days a week.Highly trained
cancer information specialists are available to provide cancer
information,help those who wish to give and make referrals
to local society programs,resources or events.
 Patient Navigator Program
Provides free on-site guidance at University of Kentucky
Markey Cancer Center to cancer patients,their families and
caregivers to help them navigate the health care system and
provide support through their time of treatment.
 Patient Support Room
Hats,turbans,caps and wigs are available at no cost.Wigs
can be styled to match a patient’s taste.
 ReachTo Recovery
Withinformationandinspiration,speciallytrainedbreast
cancersurvivorsgentlyeasebreastcancerpatientsfromfearto
courage,fromdespairtohope.Survivorsprovideinformationand
supporttolovedonesofbreastcancerpatients.
 RoadTo Recovery
Provides transportation within Fayette County for cancer
patients to and from related medical/treatment appoint-
ments.Volunteer drivers donate their time and the use of
their personal vehicle.This program is offered to cancer
patients who have no means of transportation and/or are
too ill to drive.
Cancer Society
in Lexington
TheAmerican
Empowering people to fight back against cancer

13. FEBRUARY 24, 2013 ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER AMERICAN CANCER SOCIETY | 13
Why I Relay
T
here are many words to describe Relay For Life,but one
word that describes Relay for me is“support.”Relay For Life
provides support to many people,including cancer patients,
cancer survivors,as well as families who have lost loved ones
from cancer.It takes many dedicated people to provide support for
this worthy cause.
I have had the experience of providing support in many differ-
ent areas of Relay For Life for 11 years.I became involved in Relay
For Life at age four when I joined Missy Bond Hawkins’Relay For
Life team in Anderson County,after she was diagnosed with breast
cancer.
I participated in different events held throughout our community,
along with the main event held annually in the summer.I felt that I
could make a difference in finding the cure for cancer by supporting
the cause.
On Sept.8,2005,Missy lost her battle with cancer,which encour-
aged me even more to support the cause and find the cure for cancer.
I remained involved with the Relay For Life of Anderson County
by participating on a team each year.Over the past two years,I have
been the chairperson of three golf scrambles for Relay For Life of
Anderson County.
Along with serving as the golf scramble chair,I became a part of
the Lawrenceburg House ofTrees committee.Molly Davis,chair-
woman of House ofTrees,started this wonderful event in memory of
her mother who passed away of cancer.
Lawrenceburg House ofTrees is an annual event in Central Ken-
tucky where local organizations,churches,businesses and individu-
als design and donate beautifully theme-decorated trees,wreaths
and centerpieces to be sold at silent auction.
The Relay For Life of Anderson County Golf Scramble and Law-
renceburg House ofTrees are both successful events with wonderful
volunteers who put a lot of work in each event.
In 2011,I had the opportunity to join the committee of Relay For
Life of Anderson County.It is an honor and privilege to help make our
community’s Relay For Life more successful,as well as working with
all of the great volunteers and providing support for cancer patients,
survivors and families of loved ones who have lost their battle with
cancer.
I encourage each of you to become involved in the American
Cancer Society and Relay For Life,as it is a wonderful event for a
great cause,for which we must find a cure!
GriffinGillis
RelayForLifeofAndersonCounty
Griffin Gillis

14. 14 | AMERICAN CANCER SOCIETY ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER FEBRUARY 24, 2013
T
he American Cancer Society,through support from Relay For Life,is
helping to find cures into better methods to detect,treat and prevent
cancers.That includes finding cures in Kentucky,at the University of
Kentucky.
Dr.Brett Spear,professor of microbiology,immunology and molecular
genetics at UK,has been awarded an American Cancer Society institutional
research grant to be used as seed money for the initiation of projects by
promising junior investigators.
The funding level is $270,000,which began Jan.1,2013,and will be spread
over the next three years.
Spear will lead a local peer review committee,which will have the op-
portunity to fund several new faculty members conducting promising cancer
research at UK’s College of Medicine.
“Cancer is a complicated disease,”Spear said.“People tend to think of it as
one type when in reality it’s many diseases.
“I’m passionate about research to understand the disease,and by under-
standing it you can treat it better,”he added.“I also have a desire to help
patients and their families cope.”
For Spear,cancer is also personal.
“When my wife was diagnosed with breast cancer,it hit home.And I’ve had
close friends who have died,”Spear said.“By prolonging lives by three,four,
five or more years and providing more birthdays,it can have a huge impact
for patients and for their families.
“Our goal is to totally cure cancer,but to improve one’s quality of life is
valuable,”he added.“Celebrating more birthdays is hugely impactful for
patients and their families.”
As of Jan.1,eight investigators in Kentucky will be funded by the American
Cancer Society for a total of $3.25 million.Three are associated with UK,four
with the University of Louisville and one with Hosparus Inc.
Spear joins Dr.Edward Partridge at the University of Alabama at Birming-
ham and Dr.ScottW.Hiebert atVanderbilt University Medical Center as the
third researcher in the mid-south to receive an institutional research grant.
UK
Research program has funded
$4 billion since 1946
T
he American Cancer Society’s research program was founded in 1946 and has funded approximately
$4 billion in cancer research since that time.This is the largest non-profit,non-governmental source of
cancer research funds in the United States,with an annual investment of approximately $150 million.
Scientists supported by the Society have made great contributions.For example,its researchers and
investigators have:
 Established the link between cigarette smoking and lung cancer.
 Demonstrated the effectiveness of the Papanicolaou (Pap) smear in detecting cervical cancer at an early
stage,decreasing deaths by more than 70 percent.
 Developed cancer-fighting drugs (5-FU) and biologic response modifiers (interferon).
 Dramatically increased the cure rate for childhood leukemia to more than 85 percent.
 Developed monoclonal antibodies to treat lymphoma and breast cancer.
 Shown the importance of estrogen receptors in breast cancer.
 Shown the proficiency of the estrogen antagonist,tamoxifen,in preventing breast cancer recurrence and
reducing incidence in high-risk women.
 Proven the safety and effectiveness of mammograms.
 Proven the efficacy of lumpectomy plus radiation compared with mastectomy for some breast cancers.
 Created hormonal therapy for prostate cancer.
 Developed the prostate-specific antigen (PSA) screening test.
 Defined the role of new blood vessels (angiogenesis) in tumor growth.
 Defined the structure of DNA,the genetic material.
 Discovered cancer-causing genes and tumor suppressor genes.
 Discovered breast and colon cancer susceptibility genes.
The success of the American Cancer Society’s research program is exemplified by the fact that 46 Nobel
Prize winners received grant support from the Society prior to receiving these awards.
researcher awarded
institutional research grant
Dr. Brett Spear

15. FEBRUARY 24, 2013 ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER AMERICAN CANCER SOCIETY | 15
Gang Chen,Ph.D.
University of Kentucky,Department of Internal Medicine
Edith Crumb,MS
University of Louisville,Kent School of SocialWork
Ayman El-Baz,Ph.D.
University of Louisville,Department of Bioengineering
Ellen Green,MSW
Hosparus Inc.,Department of Counseling Services
Kevin Pearce,M.D.
University of Kentucky,Department of Preventive Medicine and Environmental Health
BrettT.Spear,Ph.D.
University of Kentucky,Department of Microbiology,Immunology and Molecular Genetics
SuchetaTelang,MBBS
University of Louisville,Department of Medicine
JunYan,M.D.,Ph.D.
University of Louisville,Department of Medicine
American Cancer Society
research in Kentucky

16. 16 | AMERICAN CANCER SOCIETY ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER FEBRUARY 24, 2013