The document outlines core marketing concepts including needs, wants, demands, target markets, positioning, segmentation, offering value, and achieving customer satisfaction and loyalty. It discusses how marketing is done by defining the target market and properly positioning the product or service. The ultimate goal is to satisfy customers and develop long term relationships through effective use of marketing channels, supply chains, and competing in the overall marketing environment.

1. CORE
CONCEPTS:

2. 1.NEED
2.WANT
3.DEMAND

3. *NEEDS preexistMARKETERS.
**MARKETERS INFLUENCE
WANTS
***DEMAND:WANT backed by an ability
to pay

5. How Marketing
is
DONE?????

6. 1.TARGET MARKET
2.POSITIONING
3.SEGMENTATION
4.OFFERING VALUE &
BRAND

9. END POINT:
TOTAL CUSTOMER
SATISFACTION
&
LONG TERM LOYALTY
AND RELATION

11. MARKETING
CHANNEL

12. SUPPLY
CHAIN:

13. COMPETITION:includes all potential rival
offeringsand substituesof products.

14. marketingenvironment