The document discusses how to effectively spread new ideas through storytelling. It notes that simply having an idea is not enough and that ideas have power when they are well spread. It recommends using a story to present new ideas since stories are easy to remember, link events, and can resonate with people. The story should fluctuate between what the idea could be in the future, what it is in the present, and must resonate to connect with the audience. It also notes every good story has a beginning, middle, and end.

1. NANCY
CEO

2. GRAVITY

3. ELECTRICITY

4. Concept
Of
MONEY

5. COMPUTERS

6. Imagine World
Without
These IDEAS

7. ITS TRUE !!

9. HAVING just an
IDEA
Is NOT ENOUGH

10. An IDEA is
POWERFUL DEVICE
Only WHENit is
WELL SPREAD

11. BEST WAY
PRESENT IT

12. But
PRACTICALLY
Can be

14. HOWcan you
MAKE them
SURVIVE

16. HOW COULD THEY
MAKE THEM
SURVIVE?

17. WE FOUND IT 

18. It’s a STORY
With RESONATING
FLUCTUATIONS

19. What’s
That ??

20. A recounting
of a sequence of events

21. Why STORY ?
Easy to REMEMBER
It LINKS events

22. STORIES too can
But SOMETIMES
MAKE you SLEEP

23. So make it FLUCTUATING between
What it could be in Future
What it is in Present

24. And it must RESONATE
to CONNECT

25. So they FEEL
I get it !!
You’r right

26. Now LET them
STROLL

27. Until they SEEK
From your EYE
Your VISION

28. But REMEMBER!!
Every STORY has

29. BEGINNING…
MID…
What it is in PRESENT
Keep it FLUCTUATING
END… With a BANGING FUTURE