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Non Profit Leadership Diagnostic - Lissa Liverman
- 1. NON PROFIT LEADERSHIP STRATEGY FRIENDS OF THE CANCER CENTER – CAPE FEAR VALLEY HEALTH FOUNDATION By Lissa Liverman July 2012
- 2. CAPE FEAR VALLEY HEALTH FOUNDATION
- 3. FRIENDS OF THE CANCER CENTER
- 5. PATIENT SERVICES • Emergency Funding • Resource Center • Care Accessories
- 6. PATIENT SERVICES • Complimentary Cancer Screenings • Spiritual Support
- 7. “THE CANCER CENTER VOLUNTEERS ARE ALWAYS THERE FOR YOU. THEY HELD MY HAND, LIFTED ME UP, AND SMILED. THEY ARE MY MIRACLE WORKERS.” BRENDA RAMBER, CANCER PATIENT
- 10. CURRENT FUNDRAISERS Camp Rockfish Striking Out Cancer Ribbon Walk & Ride for Cancer Cooking to Fight
- 12. STRIKING OUT CANCER SUGGESTIONS
- 13. RIBBON WALK & RIDE FOR CANCER SUGGESTIONS
- 15. COOKING TO FIGHT CANCER SUGGESTIONS
- 19. E-MARKETING
- 20. Q&A
Editor's Notes
- Cape Fear Valley Health Foundation's Friends of the Cancer Center was organized in 1988 with the single purpose of providing the support that helps cancer patients and their families cope with the disease. Friends of the Cancer Center volunteers are ordinary people from all walks of life who have a strong interest in volunteering their time to work with cancer patients and their families. Many of them have been touched by cancer in some way. Some are cancer survivors; others have had a loved one with cancer and have been profoundly affected by the experience.
- Friends of the Cancer Center helps provide hundreds of cancer patients and their families with emotional support, information resources, food supplements, free wigs and turbans and emergency needs funding. In addition, each year, Friends of the Cancer Center sponsors
- Online Health LibraryHEALTH INFORMATION | ABOUT CANCER | DIET & EXERCISE | FOR YOUR HEARTINFANTS & CHILDREN | SENIOR HEALTH | WOMEN'S HEALTH | MEN'S HEALTHHEALTH TOPICS A-Z | SPANISH A-Z | QUIZZES/CALCULATORS | HEALTH NEWS
- Friends of the Cancer Center helps provide hundreds of cancer patients and their families with emotional support, information resources, food supplements, free wigs and turbans and emergency needs funding. In addition, each year, Friends of the Cancer Center sponsors
- Today, there are more than 50 volunteers working with cancer patients through the foundation.Friends of the Cancer Center volunteers are ordinary people from all walks of life who have a strong interest in volunteering their time to work with cancer patients and their families. Many of them have been touched by cancer in some way. Some are cancer survivors; others have had a loved one with cancer and have been profoundly affected by the experience.
- Marketing strategies are plans designed to fill market needs and reach marketing objectives.[2]Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. See strategy dynamics.Marketing strategy involves careful scanning of the internal and external environments.[4] Internal environmental factors include the marketing mix, plus performance analysis and strategic constraints.[5] External environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success.[3][6] A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.[7]Strategic plan can be constructed to identify business alternatives, establish challenging goals, determine the optimal marketing mix to attain these goals, and detail implementation.[3] A final step in developing a marketing strategy is to create a plan to monitor progress and a set of contingencies if problems arise in the implementation of the plan.
- Annual camp for patients and their families to celebrate life
- Summertime:Friends of the Cancer Center joins forces with the Fayetteville Swampdogs baseball team for a fun-filled night of striking out cancer. Cancer survivors are honored in a special CancerWalk during the seventh inning stretch. Commemorative pink jerseys worn by Swampdogs players are auctioned off during the game. In 2009, the game raised more than $6,000 to benefit cancer patients in our area.
- Harley store – considering it is a ride. But what about including bicyclists – there are 3 shops in Fayetteville alone. As well as 3 motorcycle clubs
- Do you have an established marketing effort in place keep in touch through e-mail, a website, events, newsletters, conferences, television, radio or print advertising? What do you know about your organization's demographics? Is there recent information about who participates and why? Where they live? How far they drive? Whether they are repeat users? Whether they are young families, empty nesters, or teens? Have you worked with corporate sponsors before? Do you have testimonials from corporate executives about the value of your organization? Do you feature those in press kits or other marketing materials? What is the competitive environment like? Are other organizations similar to yours getting corporate sponsorships? What set you apart?To gauge the effort involved in reaching corporate sponsors and meeting face-to-face, create a list of companies headquartered in your area. What do they produce, and to whom do they sell? Are there cross-promotions you can work up that will help them sell to one of your existing sponsors or team up with an existing sponsor? Event photos coming soon – update quickly as participate particularly sponsors live to see theieffrtdispalyred. Particluarthougsnad dollar sponsors.
- Very simply put, eMarketing is the process of marketing a brand using the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers;with the aim of attracting new business, retaining current business and developing its brand identity.