its for students .they can take help from this compaign atifm455@gmail.com

2. PUBLIC RELATIONS CAMPAIGN FOR PINK RIBBON
• SUBMITTED TO :
PROF FAISAL SAHIB
SUBMITTED BY : NAME ROLL #
HASAAN GARDAZE MMCM-F18-006
KIRAN AZIZ MMCM-F18-010
ATIF HUSSAIN MMCM-F18-011
MARYAM IMTIAZ MMCM-S17-001
SABA YOUSAAF MMCM-S18-013
SAEED AHMAD MMCM-F18-015
AMIR SHAHZAD MMCM-F18-023
DEPARTMENT OF MASS COMMUNICATION SUPERIOR UNIVERSITY LAHORE

3. INTRODUCTION
• THE PINK RIBBON IS AN INTERNATIONAL SYMBOL OF BREAST CANCER AWARENESS.
• PINK RIBBONS, AND THE COLOR PINK IN GENERAL, IDENTIFY THE WEARER OR
PROMOTER WITH THE BREAST CANCER BRAND AND EXPRESS MORAL SUPPORT FOR
WOMEN WITH BREAST CANCER.
• PINK RIBBONS ARE MOST COMMONLY SEEN DURING NATIONAL BREAST CANCER
AWARENESS MONTH.
• THE PINK RIBBON REPRESENTS FEAR OF BREAST CANCER, HOPE FOR THE FUTURE,
AND THE CHARITABLE GOODNESS OF PEOPLE AND BUSINESSES WHO PUBLICLY
SUPPORT THE BREAST CANCER MOVEMENT.

4. 100 WOMEN WHO SURVIVED BREAST CANCER CARRY A PINK
RIBBON AND CREATE THE FIGHT BREAST CANCER LOGO.

5. OUR COMPAIGN
• THE GOAL OF THIS CAMPAIGN IS TO AWARENESS PEOPLE WHO ARE FACING THIS
DESIESE OR SURVIVED.
• BY THIS RAISE THE PUBLIC'S "BRAND AWARENESS" FOR BREAST CANCER, ITS
DETECTION, ITS TREATMENT, AND THE NEED FOR A RELIABLE, PERMANENT CURE.
• THIS COMPAIGN IS AN EFFORT TO RAISE AWARENESS ABOUT BREAST CANCER AND
REDUCE THE STIGMA OF BREAST CANCER THROUGH EDUCATION ON SYMPTOMS AND
TREATMENT.
• WE HOPE THAT GREATER KNOWLEDGE WILL LEAD TO EARLIER DETECTION OF BREAST
CANCER, WHICH IS ASSOCIATED WITH HIGHER LONG-TERM SURVIVAL RATES, AND THAT
MONEY RAISED FOR BREAST CANCER WILL PRODUCE A RELIABLE, PERMANENT CURE.

6. OBJECTIVES
BREAST CANCER AWARENESS IS A MOMENTS THAT AIMS TO INCREASE
AWARENESS AND REDUCE THE STIGMA LINKED TO THE SYMPTOMS AND
TREATMENT OF BREAST CANCER.
THROUGH THE PROVISION OF EDUCATION ABOUT THE CHARACTERISTICS OF
BREAST CANCER TO THE GENERAL PUBLIC.
SUPPORTERS BELIEVE THAT MORE PEOPLE CAN BECOME INFORMED ABOUT
THE DISEASE LEADING TO IMPROVED TREATMENT OUTCOMES FOR THE
AFFECTED WOMEN TO EARLIER DETECTION AND BETTER TREATMENT
METHODS.

7. TARGET AUDIENCE
• SURVIVOR WOMEN AND BREST CANCER EFFECTIVES.
• A MAN'S BREAST CELLS AND TISSUE CAN STILL DEVELOP CANCER.
• EVEN SO, MALE BREAST CANCER IS VERY RARE.
• LESS THAN ONE PERCENT OF ALL BREAST CANCER CASES DEVELOP IN MEN, AND
ONLY ONE IN A THOUSAND MEN WILL EVER BE DIAGNOSED WITH BREAST CANCER.

8. TARGET MEDIA
• ADVERTISEMENT IN NEWSPAPER
• ADVERTISEMENT IN MAGAZINES
• RADIO ADVERTISEMENT
• TELEVISION ADVERTISEMENT
• ONLINE ADVERTISING
• SOCIAL MEDIA
• ROAD ADVERTISEMENT
• BILL BOARDS

9. • FESTIVAL
• SEMINARS IN DIFFERENT SCHOOLS COLLEGES AND ORGANIZATIONS
• AWARENESS WALKS

10. STRATEGIES AND TACTICS
• MEDIA OUTREACH
WE CAN COORDINATE WITH MEDIA
PERSONS,REPORTERS,CENNALS AND OTHER RELATED WITH MEDIA TO JOIN US IN
COMPAIGN, TO PROMOTE THIS.
PRESS RELEASES :
MAKE A PRESS RELEASE OF EVERY EVENT OR SEMINAR AND
AWARENESS WALK.
PUBLISH IN NEWS PAPER , NEWS CHANNEL AND SOCIAL MEDIA.

11. EDITORIALS
• SOME TIME WE NEED TO WRITE EDITORIALS IN NEWSPAPER AND MAGAZINE
ABOUT COMPAIGN.

12. STEANDY AND POSTER

13. CONCLUTION
• AFTER 14 YEARS OF STRUGGLE AGAINST BREAST CANCER, I BELIEVE THAT A
DEDICATED BREAST CANCER HOSPITAL WITH STATE OF THE ART MEDICAL
EQUIPMENT IS THE DIRE NEED OF THE NOW APPROXIMETLY 102 MILLION
WOMEN ARE AT RISK OF BREAST CANCER I N PAKISTAN
• COME FORWARD AND MAKE YOUR GENEROUS DONATIONS TO PINK RIBBON
HOSPITAL WHICH IS PAKISTAN'S FIRST EVER DEDICATED FACILITY FOR BREAST
CANCER TREATMENT METHODS.