1. Sport Chalet
Alix Laub
CEO

2. Yes, we are…
 A publically traded sporting good store
 Located in California, Nevada, Arizona and Utah
 The #1 SCUBA retailer in the United States
But really we are…
 Serious sports enthusiasts
 Professional athletes
 Just like our passionate customers.

3. We offer…
 The newest and best sporting equipment
 Over 50 Services
 Tune-ups, repairs, and installations
 Sports Chalet guided mountain
adventures
 In-Store SCUBA certifications
 Unique customer experience
 Try before you buy
 Expert advice

4. Life Cycle
intro growth maturity decline growth
1959 1960 - 2007 2007 2008-2009 2010 ---->

5. S.W.O.T ANALYIS
Strengths Internal Weaknesses External Threats
Best and newest products, first  Negative income  Intense competition
Year round sales  Lowest market share  Economy
50% of sales come from online  High costs, low  New entrants
#1 SCUBA retailer in the U.S. revenue  High number of substitutes
Unique customer experience  Weak online presence  Price wars
 Low number of stores
Opportunities
 Enter new markets  Younger demographic
 Increase online presence  Social Media, online
promos
 Increase R&D  Products and trends
 Become eco-friendly  Increase brand equity
 Build distribution centers  As internet sales grow

7. Competition
Industry Competitors
 Dick’s Sporting Goods
 BIG 5
 Cabela’s
 REI
Other Competitors
 Wal-Mart, Target, ect.
 Internet retailers
 Suppliers