This document discusses mobile applications and how they are changing the hotel industry. It notes that apps now allow users to book last minute hotel deals through services like Hotel Tonight and control their hotel room TV and other amenities directly from their phone. As mobile app revenue continues to rise, hotels are increasingly focusing on developing their own apps to provide an improved customer experience and stay competitive in the industry.

1. Motorola
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2. What makes
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4.  Jeff Bruss
 Social Media and Applications
 Trade Show Application
 Staying Ahead of Competitors
 Mobile Web Sites

5.  Apple. Apple: increase App Store revenue by 70% in 2012. N.p.: Boy Genius Report
(BGR), 2012. N. pag. Web. 28 Sept. 2012. <http://www.bgr.com/2012/09/21/app-
store-revenue-2012-ios-6-apple/>.
 Bruss, Jeff. "Marketing Assessment Interview." Message to the author. 1 Oct. 2012.
Web. 2 Oct. 2012.
 Clark, John F. Theory and Practice of Mobile Applications. N.p.: John F. Clark, 2011.
1-25. University of Kentucky, School of Journalism and Telecommunications. Web. 2
Oct. 2012.
<http://www.uky.edu/~jclark/mas490apps/History%20of%20Mobile%20Apps.pd
f>.
 "Facts and Figures." We are Apps. N.p., 2011. Web. 1 Oct. 2012.
<http://weareapps.com/app_facts.html>.
 “Last-minute hotel deals. Tonight.” Hoteltonight. Web. Oct. 2. 1012.
 “New app turns smartphone into a hotel room TV remote control.” USAtoday.
Barbara Delollis, Web. Jan. 1. 2012.
 Reisinger, Don. Mobile app revenue set to soar to $46 billion in 2016. N.p.: CNET,
2012. N. pag. Web. 2 Oct. 2012. <http://news.cnet.com/8301-13506_3-57379364-
17/mobile-app-revenue-set-to-soar-to-$46-billion-in-2016/>.

7.  View rates & prices
 Promo codes
 View reviews
 Look at the rooms
 4 – touches