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-Design Thinking Brought about a solution to the branding of the bycicle
Design, Business, and Innovation Brian Rosenberger
Design Thinking, Tim Brown

-The design of the Bike's appearance was put off to the later stages

-The design was successful prompting seven more companies to produce coast
bikes

-Can the design of the product always be in the latter stages of the process?
What Constitutes Good Design? A Review of Empirical Studies of Design Processes: Matthew M. Mehalik and Christian Schunn

-WHAT WAS THE DIFFERENCE IN RESPONSIBILITY BETWEEN THE
DESIGN TEAM OF COASTING BIKES AND THE DESIGN TEAMS OF THE COMPANIES
MANUFACTURING THEM?
What Makes Teams Work: Group Effectiveness Research from the Shop Floor to the Executive Suite: Susan G. Cohen and Diane E. Bailey

Going Deeper, Seeing Further Brian Rosenberger
-Many companies use ethnographic methods to design products
that more fit the desires of the consumers
Going Deeper, Seeing Further

-The goal of ethnographic research, rather than just functionality,
is to give insights into identity, lifestyle, and meaning

-To perform these methods, the researchers immerse themselves
in the people's culture and worldviews

-A common method is to study the extremes of people rather than
the mainstream

-There is hope for a two-way conversation where the people can
get insight into the company and their view for their products

Interviewing Humans Brian Rosenberger
-When you know who you're going to interview, create an interview guide
Interviewing Humans

-Start the interview with a smile, expressing genuine gratitude and a small talk before jumping
into the body questions
Interviewing Humans

-When you have finished, gently wrap it up and ask if the interviewer has more to say
Interviewing Humans

-Stay focused
-Listen actively
-Elaborate on vague answers
-Avoid attention
Interviewing Humans

-When analyzing the interview, look for patterns or themes to draw a conclusion
Interviewing Humans

Ethnographic Research Brian Rosenberger

Ethnographic Research Observations
-This group of Honors College students studies
together every night in the lounge of Vander Poel Hall

-Every 20 minutes or so, they would take a break from
their studies and play games

-Most of them studied on their laptops and a couple
of them had Hillary and Hofstra stickers on them

Interview Guide
General Questions Deeper Questions
1. How are you today? 1. What are some positives of
studying with your friends every
night?
2. How are you enjoying Hofstra? 2. What are some negatives of
studying with your friends every
night?
3. What did you do during the
debate weekend?
3. What activities do you like to
do when you take breaks from
studying?

Edited Interview
https://www.youtube.com/watch?v=3FwVWvOtyF8&feature=youtu.be

Interview Findings
-It helps to be in the group when there is a need for
ideas
-The group can be distracting when there is a need for
focused studying

Peer to Peer Documentation Brian Rosenberger
Peer to Peer Documentation

-Most people were listening to music while working
-There was occasional discussion of work
Peer to Peer Documentation Brian Rosenberger
Peer to Peer Documentation Findings

-Salmon Jerky is the latest snack to hit American shelves
-The company Huna Totem wanted to create a product made from Alaskan
resources representative of the state
-After deciding on a food product, they combined the popularity of jerky with
the abundance of Alaskan Salmon
-It is projected to be a mainstream product by 2018
-http://www.bloomberg.com/news/articles/2016-10-13/is-salmon-jerky-the-next-million-dollar-snack-food
Desk Research, Business Sites Brian Rosenberger
Is Salmon Jerky the Next Million Dollar
Snack Food?

-Pepsi has outperformed Coke for the past few years
-Pepsi tries to appeal to millennials
-The biggest reason for Pepsi's resurgence is their junk food
-Doritos
-Fritos
-Cheetos
-http://money.cnn.com/2016/09/29/investing/pepsi-coke-earnings-stock/index.html
Pepsi beats Coke Thanks to Junk Food

-Studies say kids eat more junk food while riding home rather than while at
home
-More likely that younger kids would snack more
-The abundance of cheap, unhealthy snacks has fueled fire to the obesity
epidemic
-http://www.reuters.com/article/us-health-children-commuting-idUSKBN0KO2E320150115
Kids May Snack on Junk Food on the
Way Home

-Frito Lays and Hostess recall snack foods as evidence shows they may have
contaminated peanut residue
-The residue was found in the wheat flour
-There have been two allergies associated with these products
-http://www.cnn.com/2016/06/07/health/rold-gold-hostess-recalls-pretzels-snacks/index.html
Rold Gold pretzels, Hostess snack
recalled for possible peanut
contamination

-Junk food snack ads are increasing as healthier snack ads are
decreasing
-Healthy snack ads are around a quarter as common as unhealthy
ads
-Kids are much more exposed to snack foods in this generation
-It's recommended that parents speak up about this growing
problem
-http://www.cnn.com/2015/11/02/health/children-snack-food-advertising/index.html
Kids seeing more unhealthy snack ads

-App Interface
-Customizable, built-in alarms
-Relaxing noises
-Greater Focus
-Greater stimulus to the brain
-Better Organization
Business, Design, and Innovation Brian Rosenberger
Infographic Elements

Infographic Sketches

Executive Business Summary
An app with built-in alarms allows students to stay mentally-alert while working or
studying.
The alarms include customizable sounds and functions that are triggered according
to user preference.
Aside from students, other features include focus-inducing sounds applicable to truck
drivers or other employees working a late shift.

Executive Business Infographic

Selected Environment and User Image

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