Presentation1 dubstep
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The document discusses options for a song to use in a music video. It chooses "Mr. Postman" by Cragga for several reasons: there is no existing music video to compare to; the song is unpublished so it can be easily edited; and permission was easily obtained from the non-mainstream artist. While it is hard to research dubstep videos, "Mr. Postman" has no lyrics or existing video. Kelis' "Millionaire" could create a narrative but would be difficult to differentiate from the original video and permission would be hard to obtain. "Cool It Now" by New Edition presents syncing issues and may not appeal to younger audiences.
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Pro's and Con's
The document analyzes three song options - "Mr. Postman" by Cragga, "Millionaire" by Kelis, and "Cool It Now" by New Edition - for a music video project. It identifies the advantages and disadvantages of each song. It determines that "Mr. Postman" is the best choice because it has no existing music video, permission from the non-mainstream artist was easy to obtain, and a vote showed it was more popular than the other option, "Millionaire".
Production diary 19
The production diary discusses plans for creating an intro sequence for a music video. Shots of the artist walking along the beach will be used from unused footage. A simple background shot of the beach and sea will be included. A piano karaoke version of the original song will introduce the remixed song in the style of Lady Gaga's "Telephone" music video, using location shots and typography to introduce the production company, artist, and song name. Feedback on an early draft posted to a new Facebook page for the artist was mostly positive, with one comment suggesting adding more filters.
Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Creative Critical Reflection Q1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Music Video Proposal
The document is a proposal for a music video for the song "Gravity" by the artist EDEN. It outlines plans to create a 3-4 minute video that stays true to EDEN's style using ideas, artists, locations and props. The video will tell the meaningful story behind the lyrics through various camera shots and lighting, featuring a male teenager lip syncing to the song. The target audience is fans of indie and pop music, and similar artists include James Bay and videos that were inspirations include "Come and Goes" by Covey and "Holocene" by Bon Iver.
Evaluation question 5
1. The filmmakers created questionnaires before and after filming to get audience feedback on the storyline, genre, age rating, and music. This helped them improve the work.
2. A second questionnaire after editing asked about the age rating, genre, enjoyment, and if the storyline was understood. Most people did not understand the storyline from the first three minutes.
3. The script for the first three minutes does not clearly convey that it deserves a 15 age rating aside from brief scenes of violence and a reference to drugs in the title. Guns are also featured but are common in other 12A films.
Transforming an outdated, dysfunctional student workspace into a 21st century...
Monica Batac and Jessica Pollock, on behalf of Ryerson University's School of Professional Communication, are submitting an application to the PFAC Student Space Upgrade fund (2014).
This presentation outlines the rationale, community feedback and input, and initial design ideas.
Submitted slides for the proposal
http://www.slideshare.net/monicaannebatac/transforming-an-outdated-dysfunctional-student-workspace-to-a-21st-century-collaborative-lounge-for-creative-and-social-learning-our-shared-vision-for-the-mpc-student-lounge
PFAC Proposal Submission, Phase 1 - School of Professional Communication, Ryerson University
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Pro's and Con's
The document analyzes three song options - "Mr. Postman" by Cragga, "Millionaire" by Kelis, and "Cool It Now" by New Edition - for a music video project. It identifies the advantages and disadvantages of each song. It determines that "Mr. Postman" is the best choice because it has no existing music video, permission from the non-mainstream artist was easy to obtain, and a vote showed it was more popular than the other option, "Millionaire".
Production diary 19
The production diary discusses plans for creating an intro sequence for a music video. Shots of the artist walking along the beach will be used from unused footage. A simple background shot of the beach and sea will be included. A piano karaoke version of the original song will introduce the remixed song in the style of Lady Gaga's "Telephone" music video, using location shots and typography to introduce the production company, artist, and song name. Feedback on an early draft posted to a new Facebook page for the artist was mostly positive, with one comment suggesting adding more filters.
Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Creative Critical Reflection Q1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Music Video Proposal
The document is a proposal for a music video for the song "Gravity" by the artist EDEN. It outlines plans to create a 3-4 minute video that stays true to EDEN's style using ideas, artists, locations and props. The video will tell the meaningful story behind the lyrics through various camera shots and lighting, featuring a male teenager lip syncing to the song. The target audience is fans of indie and pop music, and similar artists include James Bay and videos that were inspirations include "Come and Goes" by Covey and "Holocene" by Bon Iver.
Evaluation question 5
1. The filmmakers created questionnaires before and after filming to get audience feedback on the storyline, genre, age rating, and music. This helped them improve the work.
2. A second questionnaire after editing asked about the age rating, genre, enjoyment, and if the storyline was understood. Most people did not understand the storyline from the first three minutes.
3. The script for the first three minutes does not clearly convey that it deserves a 15 age rating aside from brief scenes of violence and a reference to drugs in the title. Guns are also featured but are common in other 12A films.
Transforming an outdated, dysfunctional student workspace into a 21st century...
Monica Batac and Jessica Pollock, on behalf of Ryerson University's School of Professional Communication, are submitting an application to the PFAC Student Space Upgrade fund (2014).
This presentation outlines the rationale, community feedback and input, and initial design ideas.
Submitted slides for the proposal
http://www.slideshare.net/monicaannebatac/transforming-an-outdated-dysfunctional-student-workspace-to-a-21st-century-collaborative-lounge-for-creative-and-social-learning-our-shared-vision-for-the-mpc-student-lounge
PFAC Proposal Submission, Phase 1 - School of Professional Communication, Ryerson University
Ao1 Support
The document discusses the purposes of music videos. It explains that music videos help promote songs and artists, extending their income through increased sales and views on platforms like YouTube. Music videos also provide more outlets to access and enjoy songs on television and online. They can create synergies when used in conjunction with films to promote both the artist and movie. Different music video producers, like major labels, independent producers, and self-produced artists, have varying strategies for promoting songs through music videos based on their budgets and goals.
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Evaluation task 1
This document discusses conventions and forms used in alternative rock music videos and how the media product adheres to or challenges these conventions. It summarizes key conventions for camera work, editing, costumes, locations, performance, props, websites, and digipaks found in research. For each convention, it provides examples from well-known bands and describes how the media product incorporates the convention, such as using close-ups of musicians, discontinuity editing, urban locations, and dark, simple designs.
How did you use media technologies in the construction and research
For research and planning, the group watched music videos on YouTube from similar genres to get inspiration for their own music video. They filmed a preliminary video to practice lip syncing and using video editing software. During production, they used their phones to take pictures, record vlogs, and upload notes. They created social media accounts to engage fans and promote their work. Final Cut Express was used for advanced video editing like split screens due to its superior features over iMovie. A variety of software was used to design additional marketing materials.
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This document summarizes and analyzes 14 different music videos. It provides information on the name, artist, genre, type of video, purpose and inspiration for each. The types of videos included performance videos, narrative videos, and combinations of performance and narrative. The purposes were generally to promote albums and artists. The inspirations drew from use of dance, storytelling techniques like plot twists, and conveying deeper meanings or connections with viewers.
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This document is a questionnaire for George and Kamal about preferences for a digipak album design. It asks about the respondent's gender, age, favorite music genre, expected number of songs on a digipak, what they would expect to see on a digipak for the song "Settle Down", and preferred style of album design.
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A2 Media Evaluation - Question 1
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Evaluation Question 1
This document summarizes the design process for a digi-pak album cover for an indie rock band. Key elements included a large band name in black letters on a white background to grab attention, vintage color tones and film effects to evoke an "old film camera" look. Photos of the band members were included in indie locations wearing indie styles to match the genre of music. Ideas like adding lyrics or changing to black and white photos were tried but did not fit the aesthetic. The final design incorporated a montage of photos and a new graffiti-style font behind the band members.
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Evaluation q6
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Task 7
The document analyzes and compares two music videos - a "high grade" video and a "low grade" video.
For the high grade video, it praises the editing techniques, variety of good camera shots including tracking shots, costumes, London location, and uniqueness. It suggests this video was well-researched and planned.
For the low grade video, it criticizes the editing, poor song choice, lack of variety in poor camera shots, and lack of narrative or planning.
It concludes the high grade video is more likely to succeed due to having more elements like planning and research, while the low grade video simply involved throwing colored dust with no narrative.
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This document analyzes and summarizes several dubstep music videos. It discusses how each video uses visual techniques and storylines to emphasize the mood and atmosphere of the music. The videos examined generally lack narratives featuring the artists and instead focus on abstract visuals, lighting, and scenes that correlate with the instrumental nature of dubstep music and promote the club and dancing atmosphere. Common features across the videos include base drops designed to enhance dancing and a lack of focus on promoting the artists themselves.
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The document summarizes a Deaf History Certificate Program that offers graduate-level coursework covering topics in American and European Deaf history. The certificate program requires completion of 5 courses (15 credits) including courses on the history of the American Deaf community, European Deaf history, mass media and the Deaf community, and Deaf people during Hitler's Europe. The mission of the program is to teach students to utilize insights from Deaf history scholarship in their work and promote research methods in the field. Graduates have obtained careers as teachers, community organizers, and independent scholars.
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Ao1 Support
The document discusses the purposes of music videos. It explains that music videos help promote songs and artists, extending their income through increased sales and views on platforms like YouTube. Music videos also provide more outlets to access and enjoy songs on television and online. They can create synergies when used in conjunction with films to promote both the artist and movie. Different music video producers, like major labels, independent producers, and self-produced artists, have varying strategies for promoting songs through music videos based on their budgets and goals.
Digipak Questionnaire Results
The document summarizes the results of a questionnaire about music preferences and expectations for album design. It shows that the audience was evenly split between male and female with most between ages 16-18 who prefer alternative music. Respondents thought a digipak should include 7-9 songs and feature images of the artist related to the song's theme, potentially in black and white. They also preferred album art that prominently features the artist, uses text, and has a black and white color scheme.
Evaluation task 1
This document discusses conventions and forms used in alternative rock music videos and how the media product adheres to or challenges these conventions. It summarizes key conventions for camera work, editing, costumes, locations, performance, props, websites, and digipaks found in research. For each convention, it provides examples from well-known bands and describes how the media product incorporates the convention, such as using close-ups of musicians, discontinuity editing, urban locations, and dark, simple designs.
How did you use media technologies in the construction and research
For research and planning, the group watched music videos on YouTube from similar genres to get inspiration for their own music video. They filmed a preliminary video to practice lip syncing and using video editing software. During production, they used their phones to take pictures, record vlogs, and upload notes. They created social media accounts to engage fans and promote their work. Final Cut Express was used for advanced video editing like split screens due to its superior features over iMovie. A variety of software was used to design additional marketing materials.
Media assignment 1 pp version part 1
This document summarizes and analyzes 14 different music videos. It provides information on the name, artist, genre, type of video, purpose and inspiration for each. The types of videos included performance videos, narrative videos, and combinations of performance and narrative. The purposes were generally to promote albums and artists. The inspirations drew from use of dance, storytelling techniques like plot twists, and conveying deeper meanings or connections with viewers.
Digipak questionnaire
This document is a questionnaire for George and Kamal about preferences for a digipak album design. It asks about the respondent's gender, age, favorite music genre, expected number of songs on a digipak, what they would expect to see on a digipak for the song "Settle Down", and preferred style of album design.
Chloe Street Pre-Production Feedback Sheet
This document provides feedback from a teacher on a student's pre-production tasks for a music video project. The teacher comments that the student provided good analysis, research, storyboards, schedules and other pre-production materials. Some areas the teacher recommends improving include adding more details about the artists in the genre research, representing the artist more in the digipak and advert analysis, and including secondary research sources and images to support points. The student is given an initial mark of 15 out of 20 and provided an action plan to address the teacher's feedback by revising specific tasks.
A2 Media Evaluation - Question 1
The document analyzes how the media product (a music video and related materials for a female rap artist) uses, develops, and challenges conventions of real music products. It provides examples of how the media product uses conventions like an album cover with the title, artist name, and image. It also develops conventions by having a darker theme and setting the music video in England rather than typical US locations. The media product challenges conventions by featuring a female rap artist in a male-dominated genre.
Talent Scout
The document discusses the role and responsibilities of an A&R representative or talent scout in the music industry. As the primary function, an A&R scout is responsible for discovering new recording artists, understanding current music tastes, and finding artists that will be commercially successful. They oversee the artistic development and recording process of artists. Additional duties include assisting with marketing, promotion, contract negotiations, and choosing singles to promote new records. Recent changes in digital distribution have impacted the traditional role of A&R in connecting consumers to new music.
A2 media portfolio
The document discusses ideas for a music video for a rap or hip-hop song. It considers either doing a narrative music video, but notes that may be difficult without a clear storyline from the song lyrics. Instead, it proposes starting the music later and focusing on concepts like landscapes and character development. It then discusses two potential songs—"Walk with the Elephants" and "Look Like"—and chooses the former because there is no existing music video, allowing for more creative interpretation.
Digipak Adverts Presentation
This document provides examples of magazine advertisements for music albums and discusses the key features that make an effective ad. It analyzes ads for albums by the Foo Fighters, Jessie J, and Ellie Goulding. The ads all prominently display the artist's name and image along with the album title and other details to attract buyers and represent the quality of the music.
Evaluation Question 1
This document summarizes the design process for a digi-pak album cover for an indie rock band. Key elements included a large band name in black letters on a white background to grab attention, vintage color tones and film effects to evoke an "old film camera" look. Photos of the band members were included in indie locations wearing indie styles to match the genre of music. Ideas like adding lyrics or changing to black and white photos were tried but did not fit the aesthetic. The final design incorporated a montage of photos and a new graffiti-style font behind the band members.
Can you judge music album by its cover
Participation to the Linked Data Mining Challenge at KNOW@LOD, ESWC2016 by Petar Petrovski and myself. Paper available at http://ceur-ws.org/Vol-1586/ldmc4.pdf
Research into the backs of cd digipak’s
The document analyzes the back covers of albums by Rihanna, Kesha, and Jessie J to determine common and optional design elements. It finds that barcodes, credits, and track listings are required, while images, backgrounds, song numbers, company logos, and artist/album names are optional. The conclusion is that these findings will inform the design of the author's own album back cover to make it consistent with industry standards.
Pre-production mark
The document provides feedback on a student's pre-production work for a music video project. The teacher comments that the student provided good analysis and research but needed to add more details in some areas. The student was asked to rewrite parts of their analysis, remove surnames of minor actors, and add more images and details. After making improvements based on the feedback, the teacher gave the student a final mark of 17 out of 20, noting they had made excellent improvements and it was an overall strong body of pre-production work.
Evaluation q6
The document discusses what the author has learned about technologies from constructing a media product. Originally, the author only knew how to use Sony Vegas and Windows Movie Maker to edit videos. Through constructing their opening sequence, the author learned more advanced camera and filming techniques. They also learned new editing techniques in Sony Vegas, such as enhancing colors and adding effects to make clips darker with less contrast. Additionally, they had to figure out how to fade out music so it flowed better at the end of the sequence. To evaluate their work, they received feedback from a focus group and family members.
Task 7
The document analyzes and compares two music videos - a "high grade" video and a "low grade" video.
For the high grade video, it praises the editing techniques, variety of good camera shots including tracking shots, costumes, London location, and uniqueness. It suggests this video was well-researched and planned.
For the low grade video, it criticizes the editing, poor song choice, lack of variety in poor camera shots, and lack of narrative or planning.
It concludes the high grade video is more likely to succeed due to having more elements like planning and research, while the low grade video simply involved throwing colored dust with no narrative.
The town magazine
The review provides a visual and textual analysis of Empire Magazine's review of the film The Town. Visually, there are two stills from the film showing Ben Affleck looking powerful and FBI agents in action. Textually, the review has a teal color theme, uses bold titles and italics for taglines. The language is laid back but uses strong language and swearing, suggesting an adult audience. It provides indented quotes from the review and a star rating verdict to help readers decide if they want to see the film. Additional information boxes give more details on the filmmakers and plot without long blocks of text. The purpose is to both entertain and inform readers about this new action film release.
Question 1a media exam
The document discusses research and production for two film projects, labeled A2 and AS. For A2, a comedy/drama genre film, the creator researched shorts online and films like Toy Story and Bagpuss for inspiration. Editing in Sony Vegas Pro 10 had clear transitions but blurry titles. For AS, a psychological thriller, research included studying opening sequences and films like The Talented Mr. Ripley. Editing in Adobe Premier Pro had clearer sound and transitions than the preliminary cut in Sony Vegas Pro 9. Both films aimed to follow genre conventions, though AS featured a female killer instead of the typical male.
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How did you use media technologies in the construction and research
How did you use media technologies in the construction and research
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Analysis of dubstep music videos
This document analyzes and summarizes several dubstep music videos. It discusses how each video uses visual techniques and storylines to emphasize the mood and atmosphere of the music. The videos examined generally lack narratives featuring the artists and instead focus on abstract visuals, lighting, and scenes that correlate with the instrumental nature of dubstep music and promote the club and dancing atmosphere. Common features across the videos include base drops designed to enhance dancing and a lack of focus on promoting the artists themselves.
Presentation1
This document discusses how the film "Elimination" uses conventions from real horror films in its camerawork, lighting, editing, sound, and acting. It examines how the film employs tracking shots and long shots to introduce characters and settings, low camera angles to depict power dynamics between characters, dark lighting for murder scenes, fast editing and music for climax, and diegetic sounds for reaction shots. Character movements also convey changing power levels, from quick in a flashback to slow when a character is vulnerable. Overall, the document shows how "Elimination" develops and challenges conventions from films like "Scream", "Halloween", and "Nightmare on Elm Street".
Deaf history certificate program
The document summarizes a Deaf History Certificate Program that offers graduate-level coursework covering topics in American and European Deaf history. The certificate program requires completion of 5 courses (15 credits) including courses on the history of the American Deaf community, European Deaf history, mass media and the Deaf community, and Deaf people during Hitler's Europe. The mission of the program is to teach students to utilize insights from Deaf history scholarship in their work and promote research methods in the field. Graduates have obtained careers as teachers, community organizers, and independent scholars.
Deaf History Certificate Program
The document summarizes a Deaf History Certificate Program that offers graduate-level coursework covering topics in American and European Deaf history. The certificate program requires completion of 5 courses (15 credits) including courses on the history of the American Deaf community, European Deaf history, mass media and the Deaf community, and Deaf people during Hitler's Europe. The mission of the program is to teach students to utilize insights from Deaf history scholarship in their work and promote research methods in the field. Graduates have obtained careers as teachers, community leaders, and independent scholars.
Script final draft
The document is a script outline that follows a 1960s girl, 1980s girl, and 2010 girl through receiving a letter from the postman saying "Cragga- Mr. Postman". Each girl dances upon receiving the message and is shown waiting for communication from their boyfriend. The 2010 girl goes to a club where her boyfriend passes her a similar letter, and they hug as the song ends with a clip of the boyfriend.
Treatment
The group decided to produce a music video for Taylor Swift's song "White Horse" using a narrative and performance structure. They chose simple locations like a college canteen and living room to film the narrative parts which will show the main character as the artist who gets cheated on by her boyfriend. For the performance sections, they will use the college's "Black Room". Costumes will be simple except for the artist wearing a prom dress. The video will use various camera angles and match lip movements to the song. They received audience feedback which helped decide their final video idea.
Likes and dislikes of our target audience
The target audience of dubstep music likes socializing with friends, clubbing and raving where the music is played at high volume with lights and strobes. Many in the target audience also enjoy taking drugs like ecstasy, cocaine and cannabis at clubs. They use the internet and social media to find new dubstep music and organize events. Things they dislike include authority figures like police and security guards who try to control their behavior at clubs and raves and enforce drug laws.
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Unsigned Research
The document analyzes three potential songs for an unsigned artist music video: "Under The Blue Tree" by a Swedish band, "The Drop" by a UK-based band, and "Frontin" by a local solo artist. The Swedish band's song is suitable because its lyrics are not too fast for lip syncing. The UK band would be easier to contact. However, the local solo artist's song is considered the most convenient option because he could be asked to appear in the video, helping the video stand out from other student projects.
Unsigned artist research
The document discusses potential songs for a music video project. It analyzes three song options: an indie/rock song by an unsigned Swedish artist that has convenient lyrics for lip syncing but may be difficult to contact; an upbeat UK-based song that would be easier to contact; and a song by a solo artist on social media that offers a unique genre, ease of contact, and potential promotional value for not having his own music video yet. The document recommends the solo artist's song as the most convenient option that allows standing out from others and possible benefits from the artist.
Unsigned Artist Research
This document discusses and analyzes three potential songs for a student music video project: "Under the Blue Tree" by an unsigned Swedish artist, "Land of the Giants" by a UK-based band, and "Brayton Bowman" by the solo artist Jaywalk. The Swedish artist's song is analyzed as having lyrics that aren't too fast for lip syncing but may be difficult to contact for permission due to being based in Sweden. The UK-based band's song is said to be upbeat and easier to contact being based in the UK. Jaywalk is analyzed as the most convenient choice, as the solo artist has social media presence, offers a different genre than competitors, and has not made a music video for
Chosen track
The document discusses three potential song choices for a music video:
1) "Electric Love" by BORNS, which varies in tempo and genre, allowing for varied editing and suitable locations.
2) "Isombard" by Declan McKenna, which also varies in tempo and genre, making it interesting to edit and easy to find fitting locations.
3) A cover of "Something Just Like This" by Coldplay, which is well-known but the cover is unique. The acoustic style fits the planned calm locations.
Overall, "Something Just Like This" was chosen because it offers the most variety for locations and video style out of the options.
MUSIC VIDEO PITCH - LRMV14
This document provides a pitch for a music video for the song "Mikill Pain - Waiting In Line ft Empress". It discusses the proposed locations in Cambridge for filming, which are described as urban areas that reflect the style of Mikill Pain's other videos. It also summarizes the song choice and genre conventions, noting that the song has elements of dubstep, rap and pop. The target audience is identified as teenagers interested in love, relationships, and rebellious themes. A synopsis is given that follows the storyline of the song's lyrics about a man meeting a woman and their fatal attraction leading to anger and death.
Advantages And Disadvantages To Song Ideas
The document discusses the advantages and disadvantages of using different songs for a video. It analyzes 5 songs: I'll Go Crazy If I Don't Go Crazy Tonight by U2, Sing When Your in Love by The Enemy, Hard To Beat by Hard Fi, Nintendo by One Night Only, Fast Fuse by Kasabian, and Are You Gonna Be My Girl? by Jet. For each song, it lists catchy melodies, popularity of the artist, length of the song, and complexity of lyrics as potential advantages or disadvantages for making an accompanying music video.
Assignment
The music video will tell a personal story about the artist's struggles with mental health and how their father helped pull them out of a dark period. It will show the father sitting with the artist and showing old photos to remind them of happier times. The video aims to show that people are never alone and to give hope to others facing similar challenges. It will be filmed using a phone and tripod at the artist's grandmother's house, with the artist and father as characters, to recreate how the father supported the artist in real life. The video links to the chosen song, which is about trying to help a loved one overcome a breakup and mental health issues.
Walat and Izu Media Evaluation
The document summarizes the production of a music video by a student group. It describes the various shots and techniques used to emphasize the lead singer and make him the focal point of the band. It also discusses how the video challenges conventions by depicting a homosexual relationship rather than a heterosexual one. Audience feedback helped the group refine the video by improving syncing of visuals and audio and clarifying the narrative. Various technologies like digital cameras, iMovie, and the internet were used in the production.
Audience questionnaire analysis: Lauren Davies
The document analyzes the results of a questionnaire given to the intended audience for a student-produced music video. Key findings include:
- The target age range of the audience is 15-21 years old.
- More female respondents took the survey than male.
- All respondents are in full-time education.
- Pop, mainstream and alternative music are most popular genres.
- Illustrative and amplification are the preferred music video styles.
- City locations are favored settings.
- Special effects and colorful lighting should be included.
- The narrative will focus on a friendship rather than romance.
P&s productions media evaluation
The video portrays a character who has just lost his girlfriend as he goes through an average day alone. It is filmed in black and white to convey the emotion and pain of losing color in his life. Feedback suggested adding more locations and shot variety to make the video more lively. The filmmakers researched the band online and analyzed other music videos to help improve their portrayal of loneliness and emotion. Final Cut Express, Photoshop, and internet research were used to edit the film, design marketing materials, and ensure the project properly represented the band.
Media music video 2
The music video for Roll Deep's "Green Light" follows a linear storyline where the backgrounds progress from red to amber to green, matching the song's title. It features the group rapping in front of these colored backgrounds along with sexy females dancing. The video aims to portray an image of success through money and women to its target audience of 16-24 year olds.
G324 EVALUATION QUESTION 1
The document discusses the music promotional package created by the student. It begins by outlining how the student researched existing music video conventions before creating their own performance-based music video. The student then provides screenshots from their music video and analyzes how each element—including locations, costumes, camera work and editing—follows typical conventions of the genre. The student also designed a digipak and poster that maintain consistency with the visual style and theme of the music video to create synergy across the promotional products. Overall, the student aimed to develop a package that aligns with common conventions of the genre to effectively promote their music.
Presentation on grime music genre
This presentation provides an overview of the grime music genre. It discusses how grime emerged in the early 2000s in England as a mixture of UK garage, drum and bass, and dancehall. It was initially played on pirate radio stations but has grown more mainstream. The presentation lists several prominent grime artists and groups and includes a quote about the difficulty fans previously had accessing high-quality grime tracks. It also analyzes some notable grime music videos, noting common themes of dark lighting, aggression and artists surrounded by entourages. Recently, grime has begun gaining popularity internationally as well as in the UK.
Evaluation question 1
The document describes the various techniques used in creating a music video for an alternative rock song, including:
- Using a dark, apocalyptic aesthetic for the setting, costumes, lighting, and color correction to match the mood of the song.
- Incorporating conventions from apocalyptic films like long shots of the empty landscape.
- Having long shots to match the slow pace of the song and adding a lonely atmosphere.
- Including a narrative of a character alone in the apocalyptic world who finds hope with another person.
- Designing a website, digipak, and music video inspired by other alternative rock bands to target a wide audience.
Presentation of ideas [repaired]
The group chose Kanye West's song "Black Skinhead" because his fame will help audiences relate to their product. They aim to capture the song's intense energy in their own version. Their music video will be set in London to recreate the original's atmosphere. It will appeal to teens and young adults familiar with Kanye West and other popular artists like Drake. The video will use various camera shots and editing styles to tell the narrative through Ralph, the artist, in different London locations.
Music video production pro forma
The document outlines plans for a music video for the song "Mama Said" by Lukas Graham. Key ideas include using slow motion lip syncing during verses, quick cut montages to match the upbeat tempo, and cutting shots to the beat to engage the audience. Tracking shots of the singer walking and lip syncing toward the camera are proposed. Two days of filming are planned at multiple outdoor locations within 5 miles. A Canon 5D camera, shoulder mount, and lens will be rented, and actors will be provided with food and travel expenses. Total estimated production costs are £483.50.
Rhcp v2
The document discusses four music videos by the Red Hot Chili Peppers spanning different eras and subgenres of rock music. It analyzes elements like mise-en-scene, camera work, editing, sound, and how they connect to the genre in each video. Californication features animation and slow pacing reflecting the mellow song. Cant Stop shows a more energetic 2000s alternative rock style. Dani California impersonates other artists in a conceptual yet performance-based funk rock video. Comparisons are made around how the genre is represented through elements in the videos.
Before the video is made
The document summarizes responses to a survey about audience preferences for an R&B music video. Key findings include:
- The majority of respondents were female.
- Most felt the video should conform to typical R&B conventions like having an attractive protagonist and telling a story.
- There was no consensus on whether to include a love interest.
- Common ideas for how the video could start included morning scenes, dancing, beaches or rewinding from the end.
The document analyzes the responses to help inform production of the music video by understanding what elements appeal to both male and female viewers.
Media evaluation task 3
The student received feedback on their music video project from classmates and others. Some feedback noted that the text on the CD cover could be misread as "Chartless" instead of the artist and song titles. Classmates also said that the actor's lip syncing was slightly off in one part of the video. The student made changes to improve the lip syncing based on this feedback. Early drafts of album artwork and a track listing received mixed feedback, but most felt the black and white design of the album cover worked well. Further feedback was positive about the video introduction, lighting, shots and editing, but noted the lip syncing could still be improved. Screenshots were provided showing updates made based on the recommended improvements.
Treatment presentation
For his video project, the author has chosen the drum and bass song "Last Jungle" by Sub Focus. He researched drum and bass music videos to inform his ideas, finding that they typically do not contain storylines and instead feature fast-moving shots of artists performing and audiences at clubs or raves. For his own video, the author plans to use illusory effects without a storyline, such as shooting in black and white, using a strobe light, and speeding up shots of cars on a highway.
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The document analyzes several dubstep music videos based on their filming techniques, storylines, and how they emphasize the mood and atmosphere of dubstep music. It summarizes each video and finds that they commonly do not feature the artists, instead using abstract, conceptual visuals and lighting to promote dubstep culture and nights. The videos synchronize fast-cutting visuals with the music to intensify the club atmosphere and influence viewers to experience dubstep events.
Analysis of dubstep music videos
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Presentation1 dubstep
- 1. Why we chose ‘Mr. Postman’ by Cragga And the pro’s and con’s of our other options
- 2. Advantages for ‘Mr. Postman’ There is no music video for this song, so no need to compare our video to the original The song is not published so it will be easy for us to edit the song if we need to It was easy to get permission for the song by Cragga himself because he is not a mainstream artist The song, under the genre of dubstep, doesn’t contain many lyrics so we have the freedom to be creative and original.
- 3. Disadvantages for ‘Mr. Postman’ It is hard to research dubstep songs because there are not many music video’s produced because many of the artists and tunes are not published
- 4. Advantage for Kelis- ‘Millionaire’ The lyrics can easily create a narrative for the video There are many music videos under the same genre to research DISADVANTAGES
- 5. Cragga- Mr. postman DISADVANTAGES It is hard to research dubstep songs because there are not many music video’s produced because many of the artists and tunes are not published ADVANTAGES There is no music video for this song, so no need to compare our video to the original The song is not published so it will be easy for us to edit the song if we need to It was easy to get permission for the song by Cragga himself because he is not a mainstream artist The song, under the genre of dubstep, doesn’t contain many lyrics so we have the freedom to be creative and original.
- 6. Kelis- Millionaire ADVANTAGES The lyrics can easily create a narrative for the video There are many music videos under the same genre to research DISADVANTAGES It is hard to get permission for such a popular song Millionaire already has a music video which follow the lyrics so it would be challenging to do something different We created a vote with 8 people asking which song between Mr. Postman or Millionaire is better. 8 people voted for Mr. Postman, no one voted Millionaire by Kelis. This shows that Mr. Postman is a more popular song, and still being unrecognized by a record label, it is a great opportunity to use it while it is still unsigned.
- 7. New Edition- Cool It Now ADVANTAGES It is an old song and it would be interesting to make it modern to appeal to a new audience DISADVANTAGES There are 5 band members and it would be hard to lip-sync the lyrics with the video It is a dated song and the target audience would be of an older generation and may limit our