This document provides an overview of the matrimonial website Jeevansathi.com. It offers both standard and premium memberships that allow users to create profiles, search for matches, and contact other members. Jeevansathi targets users in India through state and religion-specific portals. It uses a customer-to-customer business model supported by offline matching centers. Cultural and social influences like religion, caste, social class, and family play a role in matching on the site. The document also lists some suggested improvements.

2. INTRODUCTION
 Jeevansathi.com is a matrimonial website through
which one can get reliable match.
 SLOGAN- We Match Better.
 It was created in 0ct-2004.
 Joint venture with naukri.com.
 Parents- Info Edge India Ltd.

4. FEATURES
 STANDARD MEMBERSHIP
 Create a profile and define your partner profile.
 Create a photo album.
 Search partner profiles and express intrest.
 Match alerts.
 Alert Mail

5. ERISHTA MEMBERSHIP
 Contact members.
 View Contact details of accepted members.
 View contact details instantly with direct calls.
 Send messages with your contact details.
 Chat online

6. PROMOTION
Newspapers
Times Of India
Hindustan Times
The Hindu
TV Channels
YouTube Online@ds

7. BUSINESS MODEL
 Uses customer to customer (C2C) business model.
 Website has all list, search and express interest.
 Also , accepts other expression of interest.
 Available offline centers operational for matching
services.

8. QUICK SEARCH
QUICK RESPONSE
FAST ENGAGEMENT
SERVICE BASED ON
NEEDS

10. COMPETITORS
Shadi.com
Bharatmatrimony.com

12. Scope of Consumer Behaviour
Individual
Determinants
External
Environment
Cultural influences
Sub-cultural
influences
Social class
Social group

13. CULTURAL INFLUENCES
 Sum total of knowledge, traditions, customs and
any other habit acquired by people as members of
society.
 Cultures differs from society to society.
 Jeevansathi has its own portal for different states
and countries.
 It also has portals based on different religions.

14. SUB CULTURAL
 Jeevansathi.com has insight heading inside the
culture.
INDIA
STATES
RELIGION
CASTE SUB-
CULTURE

15. SOCIAL CLASS
 Consist of people sharing more or less equal
position in society.
 Defined by parameters -
 Income
 Occupation
 With the respect of Jeevansathi.com, they are
targeting higher and middle social class people.
 Also under Jeevansathi.com , the family or the
respective bride and groom can find their right
match according to the income level as well.

16. SOCIAL GROUP
 Primary group influences:
 The service provided by Jeevansathi.com are influenced
by the family members .
 The customers also get influenced by the reference
group.
 Secondary groups influences:
 These are more formalized groups
 Less personal in nature

17. SUGGESTIONS
 Advertisement is not so involving.
 Website is not maintained.
 High form packages (from 3000/-).
 Number of views is not clear to customers from the
website.
 Information is not loaded properly.
 Difficulty in Registration