The document discusses the reasons for choosing a horror genre and woodland setting for a student film opening. It was influenced by the woodland location, which provides a creepy feeling and has been used effectively in similar horror films like The Blair Witch Project. The proposed story involves a group of young adults camping in the woods who become targets of a psychopathic killer, based on previous killings in the same location. The target audience is young adults aged 18-25 who are most likely to watch horror movies.