Kate and Tilda created a horror film trailer set in Kate's isolated rural house. They drew inspiration from films like Texas Chainsaw Massacre and researched production companies to inform their style. Kate's basement provided ideal lighting conditions for scary scenes. They utilized conventions like varied camera shots and montage editing to build tension. The trailer represents rural areas as lonely and the old house as hinting at past evil, with the goal of attracting a young adult audience interested in the horror genre.