Making A professional page for your business in the world of social media

1. LinkedIn
Making A professional
page for your
business in the world
of social media

2. BY: Daniel Dickerson
Missouri State
University
Undergrad
Majoring in
Animal Science.

3. About Linkedin
 LinkedIn is the world's largest professional network
with millions of members and growing rapidly. We
can help you:
 Establish your professional profile and control one of
the top search results for your name.
 Build and maintain a broader network of
professionals you can trust.
 Find and reconnect with colleagues and classmates.
 Learn about other companies.
 Leverage powerful tools to find and reach the
people you need.
 Tap into the knowledge of your network.
 Discover new opportunities.

4. What can Linkedin do for your
Business?
 Having Your Business on social media sites
can help you reach different
demographics. Including people you
wouldn't’t typically reach in a traditional
setting.
 Linkedin can help your business size up
the competition.
 Most of all Linkedin can help your
bussiness GROW!

5. Getting Started
Start By entering
the required
information and
clicking submit
You should always
make sure you use
the most secure
password possible.
This should contain
a mixture of
symbols, numbers,
capitals, and
lowercase.

6. Musts for your profile
 Make certain you complete your entire
profile! LinkedIn will tell you what percentage
your are complete and exactly what to do.
Not completing your profile is a guarantee
your LinkedIn profile will not rank high in
LinkedIn search.
 Select the appropriate industry: How do you
know where best to put yourself? Look at
what other people have used that rank high
for the terms you want to be found for and
use what they used (don't recreate the wheel
if not necessary)

7. Musts for your profile
(continued)
 Fill your profile with interesting facts about
you: Use real captivating words up front, not
like "works at XYZ company", but instead, like
an advertisement for you, because that’s
what LinkedIn is!
 complete Your Summary: Make your LinkedIn
profile summary section complete and really
easy to read. I suggest using your main
keywords by section and breaking down
each section using simple headers for each
with a colon afterward (example: Internet
Marketing Strategist).

8. Keywords Keywords Keywords
 Understand Your Keywords: Understand what keywords
you want to rank for first before completing your profile.
Once you know the keywords you want people to find you
from, you will be using these extensively throughout your
profile. This is how people will find you in the search. Tip:
LinkedIn is one of the only sites I know of that still ranks
the density of keywords in your profile to where you
appear in their search results, so the more you use your
keywords throughout your profile, the higher you will rank
for that term in the search results. If you want to get an
example of what other people are searching for, just use
the search bar on LinkedIn. If no one is searching for the
keywords you think are good, find one they are search for
and use that.

9. Status Updates
Icannot stress how important it is to
update Frequently! If you are not
constant, you will not stay connected with
people. Thus going against the whole
reason you have the site!

10. Multiple Platforms
 There
are multiple platforms such as on a
computer, on an apple device, and on
an android device. So making frequent
updates shouldn’t be a problem.

11. Sources
 Google.images.com
 http://smallbiztrends.com/2011/09/what-
can-linkedin-do-for-you.html
 http://blog.easyemerge.com/?p=1170
 http://help.linkedin.com/app/answers/de
tail/a_id/45