1. Brand Comparison Study for Various
Economic Dailies
Faculty Guide : Mr. Pranav Desai
Company Guide : Mr. Kunal Panchal
Prepared by:-
Ronak P. Parmar
11MBA043
2. Project Details
Name of the Company Business Standard Ltd.
Location Ahmedabad
Faculty Guide Mr. Pranav Desai
Company Guide Mr. Kunal Panchal (Officer – Market
Development)
Title Brand comparison study for various
economic dailies
Duration 14th May 2012 – 15th July 2012
3. Introduction
• Mumbai-based financial investors newspaper.
• led by the Kotak Mahindra Bank
• published from 12 centres - Mumbai, New Delhi, Kolkata,
Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh,
Lucknow, Pune, Kochi and Bhubaneswar.
• T. N. Ninan chairman and editorial director of BSL.
• Business Standard sells 144,000 copies daily in English.
• The Hindi edition sells 53,000 copies daily.
• A newspaper cost is Rs. 17-20 to the publication house at
Business Standard.
4. Product Profile
• Business Standard consist of Business News, Finance
News , World Business, India Stock News, Indian stock
market, India investments, Indian industry, Sensex,
Nifty, BSE, NSE, India Business, India Economy,
India, share market, Corporate Result, Finance News .
• Supplements
– Smart Investor(Every Monday)
– The Strategist(Every Tuesday)
– Weekend(Every Saturday)
• Magazine
– The Fund Manager
– The Billionaire Club
– Banking Annual
– BS 1000.
5. Space Marketing Department
– Editorial department collects the news form the
various sources and then edits the contents and then
send it to Mumbai or Delhi for the adjustment in the
page.
Hierarchy of Editorial Department
Chief Editor
Senior Reporter
Principle Correspondence
Special Correspondence
6. Scheduling Department
• Responsible for the layout of the newspaper.
• Uses Quark Express Software for designing the space
according to the advertisements which have to be
published.
• The data must be in either of the two formats, PDF
(Portable Disk Format) or EPS (Ended Post Script).
• These are checked for errors by softwares like Pit
Shop (for PDF files) and Fight Check (for EPS files).
7. Systems Department
• System department is responsible for the
communication network as well as all the technical
related problems in the company.
• The system department at Ahmedabad receives a
facsimile copy of newspaper everyday and forwards
its printout on the butter paper to the production
department.
8. Production Department
• Sambhav press
• Paper from Mysore papre mill
• 546 mm height and 700 mm width
• Use four films – Cyan, Magenta, Yellow, Black
• One machine – 20 pages together but if coloured then
only 6 pages.
9. Dispatch Department
• responsible for the regular dispatch of total number of
copies at various destinations at the right time.
• There are more than 70 distributors and 8000 vendors
of Business Standard across the Gujarat. The
distributors will get 5% commission and vendors will
get 28% commission
10. PROJECT STUDY
Brand comparison study for various economic
Dailies
Importance of Study
Implement necessary steps to improve the market share
especially in Ahmedabad. It will also help to organization to
find out weak points compare to competitors.
Need of Study
compare the qualitative service & promotional strategies of
Business Standard and other economic dailies.
11. Objectives
• To find out the brand preference among the business
newspaper.
• To find out the time duration of using particular business daily.
• To find out the attributes which influence the consumer to
purchase business daily.
12. Research Design
• Data Source---Primary data source- Questionnaire
Secondary data source- Company website
• Sampling area---Ahmedabad
• Sample size---100
• Sampling method---Quota sampling
• Research instrument---Questionnaire
• Method of contact---Personal
19. If you are given any discount on the yearly
subscription of financial newspaper then
which newspaper you will subscribe?
20. Which is the most important benefits you gain
from reading business dailies?
21. If, as per your requirement (basis of Feature &
Factor) the Business Standard will be fulfill
than in future you would continue as well as
go for it?
22. How would you rate the overall quality of
business standard news paper?
23. Findings
• Second most preferred newspaper.
• The basic idea of reading a newspaper is to
gain information and knowledge.
• Coverage plays an important role.
• The supplements of BS are fairly popular.
• Agriculture industry news is not provided
24. Recommendations
• Regarding news content.
• Increase the font size of stock details.
• Collaborate with B-schools to provide copy of BS
daily at their home.
• Make some events with corporate to spread
awareness of BS.
• Add the news on IT and Information in much
more detail.
25. Conclusion
• Economic times is market leader.
• Company can enhance its market by providing
services n satisfying customers.
• Awarness of BSL is low.
• Company can use events, public relations &
personal marketing for cpmmunication mix.
