Presentation zenit design 2017
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By getting under the skin of your target group and understanding their challenges you can create relevant ”self selling” solutions.
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Presentation zenit design 2017
- 1. There is value in design. We create it.
- 2. Design thinking By getting under the skin of your target group and understanding their challenges you can create relevant ”self selling” solutions. –A medicine for not ending up in ”featuritis” where you create new solutions because you can or because it seems relevant for your internal team. Your next service or product will then be easy to sell, marketing only needs to communicate all the good things, rather than to invent USPs as an afterthought.
- 3. 35+ employees Designers & Mechanical Designers Offices in Malmoe & Gothenburgh
- 4. 20+ years 30+ design awards 2000+ projects
- 5. DESIGN Products & Services User Insight BRAND & DESIGN STRATEGY Key account manager SCA Sustainability Manager Facility Manager Cleaner Team Leader Visitor Employee Waste Manager Waste Collector Customer Consultant Purchaser Logistics Manager Delivery Driver (from dist. to company X) Cargo Transporter (materials for distribution) Service in focus ENGINEERING Expertise all the way Product Design Guidelines Visual Identity Guidelines Portfolio Strategy Product Generation Planning Brand Positioning User Insight Service Design Product Design Visualization CGI Graphic Design Packaging Design Interaction Design Conceptual Mechanical Design Final Mechanical Design Mechatronics Optimization for mass production Cost Reduction & FEM Analysis Form Filling Analysis Tools & Parts Sourcing Tools & Parts Validation
- 7. Service Design Image:ClearCar bilbesiktning Image: järnväg.net
- 8. Confidential Observation Interviews Trend Analysis RESEARCH DESIGNCONCEPT DESIGN Personas Service Architecture Stakeholder map Co-creation workshop Storyboard Journey map Scenarios Concept development Prototyping Use cases Scenarios Service Blueprint Roadmapping Design Understanding Thinking Generating Explaining Filtering Realising Service Design Process
- 9. Service Architecture & Stakeholders Map Purchaser Customer Consultant Employee Visitor Waste Manager Waste Collector Cleaner Logistics Manager Cargo Transporter (materials for distribution) Delivery Driver (from dist. to company X) Key account manager Facility Manager Team Leader Sustainability Manager SCA: central storage Transportation Distributor: storage Transportation Transportation TransportationCompany X: storage Cleaning chamber Cleaning trolly WC WC (throwing waste) Waste collection/ Cleaning Trolly Waste room Incineration plant FRONTSTAGE BACKSTAGE Frontstage: active Frontstage: indirectly active Backstage: active Backstage: indirectly active SCA Distributor Truck drivers Company X Visitor Cleaning company Key account manager SCA Sustainability Manager Facility Manager Cleaner Team Leader Visitor Employee Waste Manager Waste Collector Customer Consultant Purchaser Logistics Manager Delivery Driver (from dist. to company X) Cargo Transporter (materials for distribution)
- 10. Personas Airport – Cleaner Victor 23 years, born in Germany with parents from Turkey. Worked as cleaner for 7 months Got the job through his mother who’s been a cleaner at the airport for 20 years. He’s one of the responsible cleaners for cleaning the bathrooms in terminal 4. He works independently and likes to listen to music while he works so he doesn’t really notice the people in his surrounding. He tries to be efficient but at the same time careful, to meet his mothers’ expectations. There is a tight schedule and therefore, he can’t consider the traffic to the bathroom and needs to close it while he does his job. During the day shift this can be hard and he sometimes has to make shortcuts and do some quick fixes. Some people that meet him might see him as a bit arrogant but this is just him being focused since the workload is heavy. The music keeps him from getting too stressed but he prefers working the night shift due to less workload and he don’t get interrupted. Airport – Guest, one-time user Peter & Elsa 38 years & 1,5 years at Frankfurt airport. Travelling to his parents’ summer house in Spain. Peter is used to travelling alone with his work but things are different when he travels with his small child. He always tries to make it to the bathroom before they board the plane. He tries to find a bathroom where there is a changing table but often experience that they are occupied or being cleaned. It annoys him that the men’s bathroom have no changing table. This means he has to change Ella’s diaper on the floor in a corner of the bathroom. He tries to find a place with good space that looks clean but it feels a bit awkward and he tries to be as fast as he can. It feels weird to throw the diaper in the open waste bin but there is no option for him and he assumes it will be emptied soon. If he also needs to use the facilities he brings Ella and his bag in to one of the cubes which is tight but has to work. Before leaving he always makes sure to freshen up both Ella and himself at one of the four washbasins.
- 12. Skånetrafiken ”Minutes of Light” – Communicating time • Service Safari • Desktop Walkthrough • Interviews • Concept Visualisation • Concept Development • Engineering
- 13. fall uction Scenario 1 Gerd, who during the evening had a sleeping pill to ease her anxiety, wakes up in the middle of the night and has to visit the bathroom. Gerd forgets to call for help and gets out of the bed on her own. Since Gerd has a high risk of falling her room is equipped with a motion detector that generates an alarm when Gerd gets out of the bed. Therese can hear the alarm go off but it´s hard for her to know where it´s coming from. Gerd falls. Aminute later Therese arrives, and finds Gerd on the floor. Where? Patientroom (1411) Bathroom (399) Corridor (114) Dayroom (64) Other (115) • Expert interviews • Personas • Scenario visualisation • Statistics analysis & visualisation Confidential client Hospital study
- 14. Product Design
- 15. Höganäs Control unit for e-bike
- 20. RH Office chairs
- 23. Earin Earbuds
- 24. Scan Coin Cash handing system
- 25. Tunstall Home care lock system
- 28. Sony Mobile
- 29. Earin Earbuds
- 30. Axis Communications Network camera details
- 31. Höganäs Control unit for e-bike
- 32. SCA
- 33. SCA
- 34. SCA
- 38. Malmö Stad
- 39. Mora
- 40. Mora
- 41. Mora
- 42. CGI showreel »
- 43. Graphic Design
- 45. Irsus Visual identity IRSUS | Grafiskt profil, Webbportal, kylväst | 2014-03-27 Page 12 Kylväst IRSUS | Grafiskt profil, Webbportal, kylväst | 2014-03-27 Page 10 Påse Påse med tryckt information. Fungerar som förvaringspåse. Remmar för att kunna bäras med. > t.ex på väg till gymmet
- 46. Orlo Visual identity Negative version Black version Minimum free space: Orlo O size The Orlo logotype Generally the standard logotype should be used in all marketing material. The negative (white) version can be widely used though preferably on Orlo Purple back- ground. The black version should only be used in black and white contexts. Tactile versions of the logo like The text and symbol can be used separately if they are both shown in the context, for example on different parts of a product. INTRO THE BRAND CODE THE LOGOTYPE TYPEFACES COLOURS APPLICATIONS Portable USB speakers with outstanding bass performance Have you ever wanted great sound from a pair of small, portable, and well designed speakers? Well, you don’t have to wait long to get what you want – This summer your expectations will be exceeded when we launch the first Orlo® speakers. Designed, engineered, and manufactured in Sweden our high quality speakers have been developed with portability, design, and sustainability in mind. Follow us and place your pre-order at www.orlo.se © 2010 Orlo AB. Orlo and the Orlo logotype are registered trademarks of Orlo AB, Sweden. Orlo® Brand Manual 1.0 © 2010 Orlo AB 8 Portable USB speakers with outstanding bass performance Have you ever wanted great sound from a pair of small, portable, and well designed speakers? Well, you don’t have to wait long to get what you want – This summer your expectations will be exceeded when we launch the first Orlo® speakers. Designed, engineered, and manufactured in Sweden our high quality speakers have been developed with portability, design, and sustainability in mind. Follow us and place your pre-order at www.orlo.se © 2010 Orlo AB. Orlo and the Orlo logotype are registered trademarks of Orlo AB, Sweden. Products Packaging
- 50. Logotypes
- 51. Image boards
- 52. Instructions Slip-Base KKR Placera fundamentet i marknivå. OBS! Bultöppningarna, vänd i trafikriktningen. 1 2 3 4 5 6 Slip-Base som uppfyller kraven enl. EN/12767 Class 100NE3 50 Marknivå Trafikriktning 1 5 4 6 3 2 Montera bultar och undre brickor. Lägg den rostfria plåten på plats. Lyft stolpe med skylt på plats. Montera brickor och muttrar. Dra muttrarna med 50 Nm. Lås muttrarna med körnslag. Loading Instructions for Tork Elevation Hand Towel Centerfeed Mini Pro Dispenser 4321 Congratulations to you purchase of these fantastic Orlo speakers!We really hope they will reach beyond your expectations. Specifications Frequency: 90Hz - 20kHz Power output: 12Wpeak Interface: USB A and 3.5mm input How to use 1. Place the Left (A) and Right (B) speakers the way you intend to use them, e.g. on each side of your computer screen. 2. Connect the USB cable (C) to your computer. No external power adapter is needed. 3. Wait until your operating system has recognised the speakers and installed the drivers. Your operat- ing system has recognized the speakers when the light (D) on the right speaker is lit up. For Windows you will most probably get a pop-up message saying your speakers are ready to use. For Mac and Linux you will not receive any message. 4. Make sure you set the computer audio settings to output the sound to your Orlo speakers. This looks different for different operating systems: USB B E A. Left speaker B. Right speaker C. USB cable D. Light indicator E. 3.5mm input F. To left speaker C F B D C F A USB English
- 53. Packaging Design
- 62. Confidential client High volume food beaker
- 65. Candy People Pick & mix storage systems
- 67. MyOmega IoT platform app Click to select user admin widget
- 68. Earin App for wireless music buds
- 69. Sterisafe App for mobile decontamination device
- 70. Primare Media app Select Source Internet Radio FM Radio DAB Radio CD Player Audio Server USB iPod Line In Digital Favourites Last Music USB 0:22 4:22 Wonderwall Oasis What’s the Story Morning Glory Internet Radio 0:22 KISS FM 2.0 - Cosmontaut - Lorum Ibsum... KISS FM 2.0 USB 0:22 4:22 Wonderwall Oasis What’s the Story Morning Glory
- 71. Moseep Website for sharing & streaming training videos
- 72. Irsus Website for cooling vest
- 73. Gametel Website for game controller
- 74. SF Montessori Primary school website
- 76. Acconeer Website EXPLORE THE NEXT SENSE With breakthrough technology Acconeer has developed a radar that opens up a new world for human interaction. Prepare for a new dimension to unfold. Applications Consumer Electronics Apel incturisquo il es ut ped expelibus et hil erro magnihitem vitam, sum et poremque eatem everum volorest as as doloratus. Orporro viduciiscia dolores eos modit quat hillit es et, te nonsequo omnihil lature nessi con- sequam qui ut et volut apernam entectae voles dolorum undit, solessi consere hendele ndi- tatem dolendae perovid ebitatur as rerferia aut magnim quae prempore omnia quis eatios mil ipsam voluptatio. Nam latur, sum et everuptatius magnitae nos seniaspienia conse parch- il ius maximendi rerate ad utatam qui beatestrum alit, voluptatia dolenis rae excero coria sapidus, sedi acipsa doluptur ma natque est, comnisi nvelic temporum nient illis sitaquiatia serspel endan. Wearables Agnienes si disi nam haribus tibus, tempelleni ab id maionsequas erit, iduntur, ipsum conser- atur? Optatiis id qui ius et qui con pre lautaturit, officiis doluptatia quo moluptur, cusdam ullam quid quissit iur, sitatur, ut et aut exceped ut as ex eatet dolecatur? Ercimollitat mo ium eicidem exeraturia autemque nonsequo earum consequatem quiatiorrum volore natem quosa nullabo reperum vidi volupta tiundis sit et dolorep rovitatia qui adit aria sit, velent officil ium quam nus est expliquo tem hariore scipsuntur? Borum suntio. Itatend estemperum ad molesecto temolut latem num facculpa dolorero te nonsequidi unt et qui aborehe nderoria dunt omnis mollatis volest, eos con commolor alias alis rerumen imoluptaspe volori tenit, que in plabo. Et volut di doluptis rem voloris ut dest, omnis doluptates maximusam cum quatur. Security Ovid ea volupta quisque perro voluptis deror remolor epudio. Itatur rem sinum fugiae restio impost quia nihiliqui con pratibus quibustrum rem laborehendus consece rspieni minietu saerspiet officillibus dolest quia qui diciaerita quas moluptatur as velit, omniet que porunt imagnim nobit vercient accatat volupitio quoditate cuptatae aliquasi bearupit maximus ut ipis escit, si ipsunt expella muscilitam sed qui cum incitam eliquae periat rem fuga. Et fuga. Etur ad et, ium doluptatem quunt evendit volorum a del imi, ut que dellict otatusapis ea cusciant. Luptam eaquo blaccup tatecusa aligendiae magnihi litatibus digenih ilibea explicto modis aligend erunt, autem fugitat isinciis simagni hictur solupta quides etur, volut utempor sim ipid eturne. Applications Product About Us ContactNews Smart Phones and Tablets Ficitatus percipitent et por as inienis incitat iaspella corerrum eum repersp elenducid ulpa non comnimeni od quisquis velicab oremolorum rersper eperibera qui incte voluptatio com- nias perio. Musam doluptasi beatur, omnihicim ipsapid usdaestibus. Oviduntur? Ventiuntus ad quiatquo officab oresequ odipid que rest, odiandae ad expe si dollupta essunti orerisquiat prora acient. Ribea sum rem estis nonsed est, ut et ulparcipiet quam, officil maximin rem faccum lit adit verum ent fugia dollestibus dolor siminct orepro explacit ipit quation sequias itatibusa comnia qui nosa illupta qui duntempor senime dendae pari conet. Consumer Electronics SmartPhones and Tablets Wearables Security Industrial Vital Signs Monitoring About Us Product Apel incturisquo il es ut ped expelibus et hil erro magnihitem vitam, sum et poremque eatem everum volor- est as as doloratus. Orporro viduciiscia dolores eos modit quat hillit es et, te nonsequo omnihil lature nessi consequam qui ut et volut apernam entectae voles dolorum undit, solessi consere hendele nditatem dolendae perovid ebitatur as rerferia aut magnim quae prempore omnia quis eatios mil ipsam voluptatio. Nam latur, sum et everuptatius magnitae nos seniaspienia conse parchil ius maximendi rerate ad utatam qui beatestrum alit, voluptatia dolenis rae excero coria sapidus, sedi acipsa doluptur ma natque est, comnisi nvelic temporum nient illis sitaquiatia serspel endandisi to doluptius aritaspedior anti nimendeliam exerum acepudament doluptum imolupt atioreptae con ellorehenes qui corem es moluptas quosa etur re resecea rcimus solupis vendit facia cor rehendandit ea de latum iuntian tiusam quiate in reperum faceptatiam rae. Fugitis cimaio eostrup taquod magnatiam, id maiorehenet expliqui. Quis aliquo blatis dolorerum non cumet, quibusciis re doloritatum ratiur acea iumque voluptio et ium veri- beritas aut dem re pelluptatqui nonem. Ita nonetus a esequi reritaq uatque et quodi que oditio blabores nimint pratusdam qui aut renderferia evenis rera dita et por magnis et quibus et que volupta temporume nienimporem quidit aliqui ommolores invenis quaturio. Xerum ium hic testiisque ipiet offictorio quamet aut voluptatquam autes ipsus doluptati corumquam la voluptur, sunt fugia con elibus simporerio odia parchil eum re ra sapis inciet de rerorrovit adi del ium faci simaximus magnam, ommoloribus si occatur. Lars Lindell, MSc, MBA, CEO Lars Lindell has spent more than 20 years in the wireless industry most recently heading up Ericsson chipset business in Japan. He has extensive experience in international sales, tech- nology and business development. Mikael Egard, PhD, Co-founder, and COO Dr. Mikael Egard holds a Ph.D. in Solid State Physics from Lund University and is a co-inventor on multiple patents. Mikael coordinated the technology transfer which lead to the creation of Acconeer. serspel endan. Wearables Agnienes si disi nam haribus tibus, tempelleni ab id maionsequas erit, iduntur, ipsum conser- atur? Optatiis id qui ius et qui con pre lautaturit, officiis doluptatia quo moluptur, cusdam ullam quid quissit iur, sitatur, ut et aut exceped ut as ex eatet dolecatur? Ercimollitat mo ium eicidem exeraturia autemque nonsequo earum consequatem quiatiorrum volore natem quosa nullabo reperum vidi volupta tiundis sit et dolorep rovitatia qui adit aria sit, velent officil ium quam nus est expliquo tem hariore scipsuntur? Borum suntio. Itatend estemperum ad molesecto temolut latem num facculpa dolorero te nonsequidi unt et qui aborehe nderoria dunt omnis mollatis volest, eos con commolor alias alis rerumen imoluptaspe volori tenit, que in plabo. Et volut di doluptis rem voloris ut dest, omnis doluptates maximusam cum quatur. Security Ovid ea volupta quisque perro voluptis deror remolor epudio. Itatur rem sinum fugiae restio impost quia nihiliqui con pratibus quibustrum rem laborehendus consece rspieni minietu saerspiet officillibus dolest quia qui diciaerita quas moluptatur as velit, omniet que porunt imagnim nobit vercient accatat volupitio quoditate cuptatae aliquasi bearupit maximus ut ipis escit, si ipsunt expella muscilitam sed qui cum incitam eliquae periat rem fuga. Et fuga. Etur ad et, ium doluptatem quunt evendit volorum a del imi, ut que dellict otatusapis ea cusciant. Luptam eaquo blaccup tatecusa aligendiae magnihi litatibus digenih ilibea explicto modis aligend erunt, autem fugitat isinciis simagni hictur solupta quides etur, volut utempor sim ipid eturne. Industrial Num expland antione mquatquo tecte sanimol uptaquatur aut aut odi dignimi nullaut liquo corro blaborem repudio. Ut aut volorec uptaspi endipid molorrum enducipsant occus simet quis accus sitem quo tem re exerrov itibus alicab iunt etur? It exces molore quidunt, niatur, as andit andit, sitatibus aspiduc ienditatur molorum neculpa quis ipsum et eveles eatur? Im laborestecum alibus non rero elestio nectem quas voluptae labo. Ut reprepudam eum que ad quam labo. Agnihil itaquis itatus etus aut que et iliquiaecte quae volorent aut laut as eum di quate pra ni omnihiliqui aut officit, aperum a sim sustia quid quatquis esequati nim fugitiosam veliquuntur. Agnienes si disi nam haribus tibus, tempelleni ab id maionsequas erit, iduntur, ipsum conseratur? Optatiis id qui ius et qui con pre lautaturit, Vital Signs Monitoring Apel incturisquo il es ut ped expelibus et hil erro magnihitem vitam, sum et poremque eatem everum volorest as as doloratus. Orporro viduciiscia dolores eos modit quat hillit es et, te nonsequo omnihil lature nessi con- sequam qui ut et volut apernam entectae voles dolorum undit, solessi consere hendele ndi- tatem dolendae perovid ebitatur as rerferia aut magnim quae prempore omnia quis eatios mil ipsam voluptatio. Nam latur, sum et everuptatius magnitae nos seniaspienia conse parch- il ius maximendi rerate ad utatam qui beatestrum alit, voluptatia dolenis rae excero coria sapidus, sedi acipsa doluptur ma natque est, comnisi nvelic temporum nient illis sitaquiatia serspel endan. Luptam eaquo blaccup tatecusa aligendiae magnihi litatibus digenih ilibea explicto modis aligend erunt, Smart Phones and Tablets Ficitatus percipitent et por as inienis incitat iaspella corerrum eum repersp elenducid ulpa non comnimeni od quisquis velicab oremolorum rersper eperibera qui incte voluptatio com- nias perio. Musam doluptasi beatur, omnihicim ipsapid usdaestibus. Oviduntur? Ventiuntus ad quiatquo officab oresequ odipid que rest, odiandae ad expe si dollupta essunti orerisquiat prora acient. Ribea sum rem estis nonsed est, ut et ulparcipiet quam, officil maximin rem faccum lit adit verum ent fugia dollestibus dolor siminct orepro explacit ipit quation sequias itatibusa comnia qui nosa illupta qui duntempor senime dendae pari conet. About Us Contact taquod magnatiam, id maiorehenet expliqui. News Quis aliquo blatis dolorerum non cumet, quibusciis re doloritatum ratiur acea iumque voluptio et ium veri- beritas aut dem re pelluptatqui nonem. Ita nonetus a esequi reritaq uatque et quodi que oditio blabores nimint pratusdam qui aut renderferia evenis rera dita et por magnis et quibus et que volupta temporume nienimporem quidit aliqui ommolores invenis quaturio. Xerum ium hic testiisque ipiet offictorio quamet aut voluptatquam autes ipsus doluptati corumquam la voluptur, sunt fugia con elibus simporerio odia parchil eum re ra sapis inciet de rerorrovit adi del ium faci simaximus magnam, ommoloribus si occatur. Lars Lindell, MSc, MBA, CEO Lars Lindell has spent more than 20 years in the wireless industry most recently heading up Ericsson chipset business in Japan. He has extensive experience in international sales, tech- nology and business development. Mikael Egard, PhD, Co-founder, and COO Dr. Mikael Egard holds a Ph.D. in Solid State Physics from Lund University and is a co-inventor on multiple patents. Mikael coordinated the technology transfer which lead to the creation of Acconeer. Mats Ärlelid, PhD, Co-founder, and CTO Dr. Mats Ärlelid holds a Ph.D. in circuit design in 2012 from Lund University. Dr. Ärlelid has authored and co-authored over 20 scientific papers relating to communications and is a co-inventor on multiple patents. Tord Wingren, MSc, Chairman of the Board Tord Wingren has more than 25 years experience in senior management and technology development positions for a number of global leaders in mobile communications and con- sumer electronics. Lars-Erik Wernersson, Prof., Co-founder, Board member Dr. Wernersson holds a Ph.D. in Solid State Physics from Lund University and is a professor in Nano electronics Thomas Rex MSc, Board member Thomas Rex is an Executive Vice President at Finger Print Cards and has extensive interna- tional business development in the mobile communication industry. Acconeer AB Lars Lindell info@acconeer.com T: +46 46 000000 F: +46 46 000000 © 2015 by Acconeer We are hiring! Are you interested in working with us? Read more about the job opportunities here. Name Email Subject Message Send Apel incturisquo il es ut ped expelibus et hil erro magnihitem vitam, sum et poremque eatem everum volorest as as doloratus. Orporro viduciiscia dolores eos modit quat hillit es ad utatam qui beatestrum alit, voluptatia dolenis rae excero coria sapidus, sedi acipsa doluptur ma natque est, comnisi nvelic temporum nient illis sitaquiatia serspel endan. Luptam eaquo to modis aligend erunt. Sum et poremque eatem everum volorest as as doloratus. Orporro viduciiscia dolores eos modit quat hillit To discover more about Acconeer and to keep updated on what we are working on take a look here.
- 77. CLS Cancer treatment device user interface