Visual'Thinking'Revolution!+
Lisa'Kay'Solomon,'CCA’S'DMBA'PROGRAM'
Sunni'Brown,'Doodle'Revolution'
Patrick'van'der'Pijl,'Business'Model'Inc'

How$many$people$think$we’re$
experiencing$a$$
VISUAL'THINKING'REVOLUTION?'

10 Macro Forces Fueling
Visual Thinking Revolution
1. VUCA world (Volatile, Uncertain, Complex, Ambiguous)
2. fMRI insights in brain research (understanding biological triggers
for ‘threat’ and ‘reward’)
3. Best selling books codifying tradecraft
4. Technology advances (ipad, supporting visual apps)
5. Viral communities emerging (RSA, TED talks)
6. New supply & demand for learning visual skills
7. Mainstream media reporting on value (HBR, CNN, etc.)
8. Design “bubble”
9. New investor interest in funding design-focused ventures
10. New audiences expressing interest (business people, teachers,
kids, emerging markets, Saturday Night Live?)

1. “VUCA”
World

2. Brain
Insights
©$Lisa$Kay$Solomon,$2011$

3. Best-
selling
books

4.
Technology
Source:$Business$Model$Inc.$

5. Viral
Communities

6. New
Training

7. Media
Attention

8. “Design
Bubble”

9. New
Investors

10. New
Audiences
Source:$Business$Models$Inc.$

10. New
Audiences
Source:$MBA$Career$Professionals$

10. New
Audiences

10. New
Audiences

10. New
Audiences

10. New
Audiences
Source:$saragrafix.com.$

10. New
Audiences
Source:$Business$Models$Inc.$

UPS'Global'Ad'Campaign''
10. New
Audiences
“Saturday'Night'Live”'Sketch''

“Lady Liberty”
and her
marker
leading the
revolution

Thank you!
Twitter: @lisakaysolomon
lsolomon@cca.edu