This chapter discusses strategic management communication and effective business writing. It covers the benefits of writing, developing a writing process and strategy, and selecting appropriate tactics. The chapter also examines different types of business messages like persuasive, informative, and goodwill messages. It provides guidance on structuring messages with introductions, bodies, and conclusions. Specific tips are offered for writing persuasive messages, reports, and proposals. The chapter emphasizes planning, organization, style, tone, and revising to ensure clear, coherent business writing. It also cautions about common mechanical errors that undermine credibility.
7. Revising for style and tone*80 %= biggest weakness = writing communication.*
8. Routine messages Identifying the Message Type/ helps choose the organizational pattern, content and tone. All business messages can be categorized: -Persuasive messages -Informative messages -Goodwill in nature messages
9. Parts of a message-Introduction-Body-Close Introduction Direct Approach Indirect Approach
10. The Body Necessary supporting details for the purpose of the message May Include: Reasons -Procedures -Background information-Description -Evidence
13. Call to Action “Lets meet later this week to discuss details of my proposal. I will call you tomorrow to discuss a day and time that convenient for you”
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15. Persuasive Message Persuasive message can be a more difficult communication purpose to achieve because it requires more PREPARATION & STRATEGY FORMULATION
16. Two Persuasive situations exist: In which you belief your audience is more or less receptive to your ideas or proposal In which you believe your audience is resistant or even hostile to your organization or idea
17. Model AIDA Attention- audience attention and interest Interest- strengthen the audience interest Desire- provide evidence to prove the claims made earlier in the message Action- suggest a specific step the audience can take to make the action easy
18. Indirect approach To persuade a resistance or hostile audience requires a less direct approach: STEPS: Open message with statement or common ground to defuse any different that can exist between you and the audience (Body) explained the need of you proposed idea Eliminate your audience objections to your proposal Announce your specific solution Plan for implementing your proposed solutions
19. Reports and ProposalsPreparing to write the report Define the problem that will address in the report Gather information and data Develop recommendations
20. Selecting a report type Informal Memo Introduction Body close Formal Finding and recommendations are longer and more significant Title page - Name of the report Transmitted documents - Cover letter subject of the report Table of content – Complete list of all topics addressed in the report List illustrations – Table of figures Executive of summary – summary of major topics Proper of the body report Introduction – Purpose of report Discussion of the body – Information on the problem and solution Conclusion - Solution and benefits Recommendation – Suggested course of action Proposal format Visual impression in written message
21. Proposal Format Propose idea and purpose Scope Methods Materials Qualifications Follow-up Budget/Cost Summary Appendixes
22. Visual Elements Headings Font Appearance Font size Placement Lists Bullet List Identify Separate Item
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