This document discusses how people learn, retain, and recall information. It notes that 83% of learning is through sight, 11% through hearing, and smaller percentages through other senses. People retain 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they see and hear, and 70-90% of what they say and do. Recall is 70% after 3 hours, 10% after 3 days when information is told alone, but increases to 72% and 20% respectively when shown as well. Blending telling and showing yields 85% recall after 3 hours and 65% after 3 days. The document concludes with 10 commandments for effective presentations, emphasizing planning

1. Presentation
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5. How We Learn ( And Buy)
83% THROUGH SIGHT
11% THROUGH HEARING
4% THROUGH SMELL
2% THROUGH TOUCH
1% THROUGH TASTE
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6. How We Retain Information
10% OF WHAT WE READ
20% OF WHAT WE HEAR
30% OF WHAT WE SEE
50% OF WHAT WE SEE & HEAR
70% OF WHAT WE SAY AS WE SHOW
90% OF WHAT WE SAY AS WE DO A THING
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7. How We Recall Information
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8. 10 Commandments of Presentation
1 Plan
2 Start with a Positive Note
3 Simple Language
4 Interactive
5 Use Props
6 Use Q Cards
7 Body Language
8 Speak Slowly and Clearly
9 Eye Contacts
10 Modulation
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9. 10 Commandments of Presentation
1 Plan
2 Start with a Positive Note
3 Simple Language
4 Interactive
5 Use Props
6 Use Q Cards
7 Body Language
8 Speak Slowly and Clearly
9 Eye Contacts
10 Modulation
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