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Skittles Advertisement
Lauren Parkes, Jessica Owen, Haydn
Williams, Jordon Jones
Synopsis
• The product that we are advertising are
Skittles. We are trying to portray that skittles
make people happy, and generally make
everything better. The beginning of the advert
will be all black and white, symbolizing
sadness. The after the child eats skittles, the
world becomes colorful again, displaying
happiness.
Persuasive Techniques
• One of the persuasive techniques that is
included in out advert is emotion. This is
because we are showing how eating skittles
will dramatically improve their lives. So by not
eating skittles, it is like saying life will be bad.
Aims and Objectives
• The main aim and objective of this
advertisement campaign is to promote
skittles. It appeals to a variety of audiences
and therefore encourages people to buy them
or to try them for the first time.
Legal and ethical
• Wrigley company currently produces and
markets skittles.
• The child protection act will have to be
followed because we are using a child under
the age of 16. This will mean they can only be
filmed for 4 hours a day.
• The songs that we are going to use in the
advertisement must not be copyrighted and
we need the correct license to use the music.
Schedule
Schedule
Budget/Equipment
• Director £500 (1 day)
• Producer £550 (1 day)
• Camera Man £264 (1 day)
• Editor £684 (3 days)
• Sound Recorder £257 (1 day)
• Camera £300 (1 day)
• Tripod £35 (1 day)
• Monitor £50 (1 day)
• HD Lens £120 (1 day)
• Edit Suites £1230 (3 days)
• Lighting £25 (1 day)
• Sound £120 (1 day)
• Boom Stick £10 (1 day)
• Overall Budget £4145
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Presentation skittles

  • 1. Skittles Advertisement Lauren Parkes, Jessica Owen, Haydn Williams, Jordon Jones
  • 2. Synopsis • The product that we are advertising are Skittles. We are trying to portray that skittles make people happy, and generally make everything better. The beginning of the advert will be all black and white, symbolizing sadness. The after the child eats skittles, the world becomes colorful again, displaying happiness.
  • 3. Persuasive Techniques • One of the persuasive techniques that is included in out advert is emotion. This is because we are showing how eating skittles will dramatically improve their lives. So by not eating skittles, it is like saying life will be bad.
  • 4. Aims and Objectives • The main aim and objective of this advertisement campaign is to promote skittles. It appeals to a variety of audiences and therefore encourages people to buy them or to try them for the first time.
  • 5. Legal and ethical • Wrigley company currently produces and markets skittles. • The child protection act will have to be followed because we are using a child under the age of 16. This will mean they can only be filmed for 4 hours a day. • The songs that we are going to use in the advertisement must not be copyrighted and we need the correct license to use the music.
  • 8. Budget/Equipment • Director £500 (1 day) • Producer £550 (1 day) • Camera Man £264 (1 day) • Editor £684 (3 days) • Sound Recorder £257 (1 day) • Camera £300 (1 day) • Tripod £35 (1 day) • Monitor £50 (1 day) • HD Lens £120 (1 day) • Edit Suites £1230 (3 days) • Lighting £25 (1 day) • Sound £120 (1 day) • Boom Stick £10 (1 day) • Overall Budget £4145
  • 9.