The document discusses the importance of adaptive content management strategies in the digital landscape, emphasizing the need for personalized and multi-channel engagement. It highlights the perspectives of Tjeerd Brenninkmeijer, CMO of Hippo, on open-source solutions and the evolution of content presentation to meet audience demands. Additionally, it stresses the necessity of empowering audiences through accessible and social content management practices.

1. Text

3. www.hartmanevent.nl

4. Help! My site is dead.
Tjeerd Brenninkmeijer
CMO, Hippo

5. Tjeerd Brenninkmeijer
CMO and co-founder of
Hippo
@tbrenninkmeijer
http://www.onehippo.com/
blog/tjeerd/

6. Hippo - facts & figures
• Hippo CMS & Hippo Portal
• Established in 1999, offices in
Amsterdam, Boston and Singapore
• “Open source is the future for
Enterprise Content Management”
Product Development Professional Services Support
Release Management & New
Business Consulting 24x7 Support
Features

7. Clients

8. Partners - SI

10. Your content will be on
more and more screens

16. “BUT MULTICHANNEL ISN’T
ENOUGH!”

17. Web is business
Business is personal
Web is personal

18. “All Media Will Be
Personalized in 3
to 5 Years”
- Sheryl Sandberg, COO, Facebook

24. “But where is your audience?”

29. “Is this a bad thing?”

35. “Open up your content to
control it”

37. “And of course, make it social”

38. Multi Channel Engagement
Visitor

39. CONTEXT AWARE CONTENT
MANAGEMENT

40. “To Empower your audience!”

41. So, don’t produce content
for your website...
.. or your site may be dead tomorrow!

42. Write once, use
everywhere

43. .. Add Context

44. To Multi-channel, multi-
device, multi-browser,
multi-language..

45. .. Personalise

46. .. Social

47. .. Open up

48. “To Empower your audience!”

49. More about Hippo:
www.onehippo.com
www.onehippo.org
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