Hippo CMS at OpenCo Amsterdam 2014
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This presentation is about the history of Hippo and includes the lessons learned. Hippo started in 1999 as three university friends with a hunch that this “internet” thing would take off. We’ve grown since then, and taken part in and shaped a few IT milestones along the way. As we turn 15, we’re proud to say we’re using cutting edge technology to help major clients reach their audiences on every channel, and keeping them ready for whatever channel comes next.
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Hippo CMS at OpenCo Amsterdam 2014
- 1. follow the Hippo trail 1 CreateDigitalMiracles follow the Hippo trail 1 Create Digital Miracles
- 2. follow the Hippo trail 2 CreateDigitalMiracles follow the Hippo trail 2 Create Digital Miracles Create Digital Miracles Hippo at OpenCo Twitter: @onehippo 15th of May, Amsterdam Tjeerd Brenninkmeijer, CMO
- 3. follow the Hippo trail 3 CreateDigitalMiracles follow the Hippo trail 3 Create Digital Miracles The Brief History of HippoFounded CASTA CMS 1 20 40 80 CMS 6 under Apache License Cocoon Committer Slide Committer 10 EUR 1 mio revenue 1st public tender 1st official partner 1st foreign partner 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Hippo Portal Hippo goes US CMS 7 Boston Office Canada Office CMS 7.8 Relevance REST Enterprise Edition 4partners 2013
- 4. follow the Hippo trail 4 CreateDigitalMiracles follow the Hippo trail 4 Create Digital Miracles A brief recap of Relevance
- 5. follow the Hippo trail 5 CreateDigitalMiracles follow the Hippo trail 5 Create Digital Miracles Journey based Targeting CUSTOMER JOURNEY Situation Anonymous Persona Engaged Stages of Customer Intimacy Accumulated Targeting Techniques History Known
- 6. follow the Hippo trail 6 CreateDigitalMiracles follow the Hippo trail 6 Create Digital Miracles The Dutch Police FROM 10 CMS TO ONE SOLUTION CROSS CHANNEL DIGITAL POLICE OFFICE Web, Mobile & Social From 400 web sites to ONE Mobile CMS for Officers on the go All in only 8 months
- 7. follow the Hippo trail 7 CreateDigitalMiracles follow the Hippo trail 7 Create Digital Miracles Some new customers
- 8. follow the Hippo trail 8 CreateDigitalMiracles follow the Hippo trail 8 Create Digital Miracles 2001
- 9. follow the Hippo trail 9 CreateDigitalMiracles follow the Hippo trail 9 Create Digital Miracles Build a global leading software company from Amsterdam
- 10. follow the Hippo trail 10 CreateDigitalMiracles follow the Hippo trail 10 Create Digital Miracles
- 11. follow the Hippo trail 11 CreateDigitalMiracles follow the Hippo trail 11 Create Digital Miracles
- 12. follow the Hippo trail 12 CreateDigitalMiracles follow the Hippo trail 12 Create Digital Miracles
- 13. follow the Hippo trail 13 CreateDigitalMiracles follow the Hippo trail 13 Create Digital Miracles Sales & Marketing 35% 10% 30% 30% SalesTeamMarketingTeam Inbound Marketer Field Mktg Sales Rep Leads MQL (Assigned Leads) SQL (Opportunities) Pipeline Deals Free PR, SEM Social, Listbuy, Syndication, Events Nurturing, Papers, Webinars, Videos, Blogs, Downloads, Trial Sales Drips Sales Calls, Sales Emails, Sales Execution
- 14. follow the Hippo trail 14 CreateDigitalMiracles follow the Hippo trail 14 Create Digital Miracles Hippo Target Markets USA UK & Ireland BeNeLux DACHFrance
- 15. follow the Hippo trail 15 CreateDigitalMiracles follow the Hippo trail 15 Create Digital Miracles
- 16. follow the Hippo trail 16 CreateDigitalMiracles follow the Hippo trail 16 Create Digital Miracles
- 17. follow the Hippo trail 17 CreateDigitalMiracles follow the Hippo trail 17 Create Digital Miracles
- 18. follow the Hippo trail 18 CreateDigitalMiracles follow the Hippo trail 18 Create Digital Miracles
- 19. follow the Hippo trail 19 CreateDigitalMiracles follow the Hippo trail 19 Create Digital Miracles Technical Thought Leaders Ate Douma Hippo Magician who gets the big picture. Apache Jedi, contributing and mentoring dozens of projects like Apache Rave. Sets OASIS standards. Marijan Milicevic Java and JavaScript virtuoso and the guy everybody wants to have on their project. Apache Rave Committer . Jeroen Reijn Lead Architect for Hippo Professional Services. Gets things done. Apache Cocoon committer and JCR advocate. Woonsan Ko Incredible Java and Spring Guru. Committer to the Apache Jetspeed project. Can get anything to work. Ard Schrijvers Uber performance wizard. Main developer of Hippo Delivery Tier. Committer to Apache Cocoon and Apache Jackrabbit. Frank van Lankvelt Hippo’s Lead Developer. Keeps things as simple as possible and no simpler. Secretary of the OASIS WEMI group. Arjé Cahn CTO and technical brain behind Hippo CMS. Member of Apache Software Foundation. Unico Hommes Apache Member and Evangelist. Involved in Apache Open EJB and ISIS. Apache Meetup Organizer Bart van der Schans Mister 99,99% uptime Master of Infrastructure Committer to Apache Jackrabbit and Apache HTTPD
- 20. follow the Hippo trail 20 CreateDigitalMiracles follow the Hippo trail 20 Create Digital Miracles A brief recap of Relevance
- 21. follow the Hippo trail 21 CreateDigitalMiracles follow the Hippo trail 21 Create Digital Miracles
- 22. follow the Hippo trail 22 CreateDigitalMiracles follow the Hippo trail 22 Create Digital Miracles
- 23. follow the Hippo trail 23 CreateDigitalMiracles follow the Hippo trail 23 Create Digital Miracles Hippo in Numbers - 2013 x2Partners 155Certified Hippo Developers 27Partners Continuous Industry Recognition
- 24. follow the Hippo trail 24 CreateDigitalMiracles follow the Hippo trail 24 Create Digital Miracles Best employee - NRC 89Employees 19Nationalities
- 25. follow the Hippo trail 25 CreateDigitalMiracles follow the Hippo trail 25 Create Digital Miracles Question & Answers Thank you so much for your time. @oneHippo www.onehippo.com +31 (0)20 522 44 66 or +1 877 414 4776
- 26. follow the Hippo trail 26 CreateDigitalMiracles follow the Hippo trail 26 Create Digital Miracles We’re hiring!
Editor's Notes
- People often ask me how do you come up with a good idea? How do you start a company?When I needed to create my thesis my professor gave the following suggestions.Come up with something you like & something that matters to you. Combine them into a question for your thesis.I loved different cultures and would love to see how sharing knowledge could help the world.My questions was: how to manage knowledge within a global multinational using new technologies?During my internship at KPMG I flew to Singapore, South Africa & all over Europe to define how their new intranet could share knowledge within their multi national.When I dove into the literature, I found the knowledge management thesis from JeroenVerberg. We discussed how the internet could help sharing knowledge, but we needed more IT knowledge. So we asked Arjé Cahn.Jeroen Now being elected CEO of the year by Computable. Arje became Apache Member & has been choose as one of the five people which have the biggest impact on the CMS industry in the World.We started in Amsterdam Noord. IN an old diamant factory. We didn’t want to first raise money, but we wanted to put our money where our mouth is. we also thought that the internet would make software development more transparant. That’s why we became Open source. And as the internet is opening up the world, we want to participate in the global open source community. Apache.
- Thanks for taking the time ... I don’t want to bore you with boring facts ... I brought you a fact sheet for all that stuff ... But I want to take a minute to explain to you why we at Hippo are so passionate about what we do.
- At Hippo we believe in thisstatsticthat 70% of allbuyingdecision happen online before the customer actuallycontactedour company. And as we at Hippo drink ourown champagne. WE use Hippo CMS todeliveroutstanding customer experience. We useour web environments actively as a lead channel.For inbound marketing we use the combination of Hippo CMS, Pardot & salesforce.We’re a big fan of Lead2revenueManagement.In our marketing automation software we measure all cost per leads.The activity’s we undertake in the marketing team are.The goal is provide sales with better leads and practise what we preach. As we believe in the philosofy that 70% of budying decision is happening online.
- Maybe we took the brighter hiring a bit to the extreme here.. We have 4 phd’s working in r&d (40%). But one very important skill you will find in our company: open and very good communicators. This is what you need when working in Open source as a development model.. Working together across the globe with other teams