A proposal is an offer to carry out research or provide a product or service in order to persuade readers to accept it. There are two types of proposals: internal proposals within an organization, and external proposals which can be solicited or unsolicited. A proposal delivers information about a problem or meets a client's need. It is a persuasive document that must demonstrate an understanding of the reader's needs, convince the reader of the writer's ability to fulfill promises, and emphasize benefits for the reader such as cost savings and improved services. A successful proposal sells an idea through an informative yet persuasive document that keeps the audience in mind throughout.

2. Proposal
• “A proposal is an offer to carry out research or to provide a
product or service”.
• “In a proposal, you make an offer and try to persuade your readers
to accept it” .
Types of Proposals
• Internal
– A request to carry out a plan within an organization (Markel
433)
• External
– Solicited
– Unsolicited

3. Deliverables
• What will the proposal deliver to the client?
A request to research will deliver information about a problem
A request to provide goods or services will meet a client’s need
for those products

4. Persuasion
• A proposal is a persuasive document (Markel 437 &
Anderson 534).
• To be successful writers must do three things
Demonstrate they understand the readers’ needs
Convince the reader that they are able and willing to fulfill their
own promises
– Emphasize Benefits for your Readers
• Cost Benefits
• Time-Saving Measures
• Labor-Saving Devices
• Improve Public Relations

5. Proposals and Persuasion
• Each section of the proposal must be informative as well
as persuasive
• Keep audience in mind throughout all sections
• Successful proposals “sell” ideas

6. 7 Steps To A successful Proposal and Persuasion
• Study the Requirements.
• Understand the Client.
• Develop a Methodology.
• Evaluate the Solution.
• Outshine Your Competitors.
• Write the Proposal.
 Current Situation.
 Goals.
 Proposed Methodology.
 Time and cost.
 Qualifications.
 Benefits.
• Apply the Finishing Touches.

7. Conclusion
• A successful businessman should know how to give
proposal.
• Negotiate properly and should have win win situation.
• They should follow the seven steps to have successful
proposal
• Not only they should give the proposal they should also
get the conformation of the contract or proposal