SlideShare a Scribd company logo
- IRSHAD SHAIKH AND REHAN
HISTORY
 PRODUCT MIX
 4PS OF ITC
 SHARE/PERFOMANCE/STATUS
 PLC (PRODUCT LIFE CYCLE)
 FUTURE PROSPECTS
INDIAN TOBACCO COMPANY
HISTORY OF ITC LTD
 ITC was incorporated on Aug 24,1910 under the name of
Imperial Tobacco Company of India ltd. & then changed to
Indian Tobacco Company LTD.
 From Sept 18, 2001, company’s name has effectively
become ITC Ltd.
 Sanjeev Puri being the CEO of ITC
 Products- Cigarettes, Hotels, Apparels, paper, FMCG, etc.
EVOLUTION OF ITC
1910
Imperial
Tobacco
Company
1975
Hotel Industry
with ITC
welcome Group
Hotel Chola
1979
Paperboar
d
Business
2000
Stationery
Lifestyle Retailing
Information
Technology
2003-05
Food Industry
Personal Care
PRODUCT MIX
 A Product Mix is the set of all products and items a
particular seller offers a sale.
 A product mix has certain width, length, depth and
consistency.
 The width of a product mix refers to how many different
product lines the company carries.
 The length of a product mix refers to the total number of
items in the mix.
 The depth of a product mix refers to how many variants are
offered for each product in the line.
 The consistency of the product mix describes how closely
related the various products lines are in the end use.
PRODUCT MIX OF ITC
FMCG Hospitality Paperboard
Business
Packagin
g
Agri
business
ITC
Cigarettes&
Cigars
Hotels Coated
boards
Card
Board
Agri
commodities
Info-
tech
Foods Branded
Accomodatio
n
Graphic
Boards
Flexible
packagin
g
Rural
services
Personal
care
Restaurants Fine Papers Tobacco
packing
Agri
Business
Iltd
Education
&
stationery
Thin printing
papers
E-
choupal
Lifestyle &
Retailing
Agarbatti
4PS OF ITC
 Product- Packaged foods, Cigarettes, Personal care,
Paper Materials and Luxury Hotels.
 Price - Value Based Pricing ,Alignment of cost customers &
competitors.
 Place - Franchise Stores, Super/Hyper markets & Online
marketplace.
 Promotion- Social Media, YouTube, Renown celebrities like
 Deepika Padukone and Yuvraj Singh.
FUTURE PROSPECTUS
 To Reach the great heights as to lower the
demand for MNC’s.
 Plans to setup multi specialty hospitals.
 To ban cigarettes products in India.
Presentation on Itc

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Presentation on Itc

  • 1.
  • 2. - IRSHAD SHAIKH AND REHAN HISTORY  PRODUCT MIX  4PS OF ITC  SHARE/PERFOMANCE/STATUS  PLC (PRODUCT LIFE CYCLE)  FUTURE PROSPECTS INDIAN TOBACCO COMPANY
  • 3. HISTORY OF ITC LTD  ITC was incorporated on Aug 24,1910 under the name of Imperial Tobacco Company of India ltd. & then changed to Indian Tobacco Company LTD.  From Sept 18, 2001, company’s name has effectively become ITC Ltd.  Sanjeev Puri being the CEO of ITC  Products- Cigarettes, Hotels, Apparels, paper, FMCG, etc.
  • 4. EVOLUTION OF ITC 1910 Imperial Tobacco Company 1975 Hotel Industry with ITC welcome Group Hotel Chola 1979 Paperboar d Business 2000 Stationery Lifestyle Retailing Information Technology 2003-05 Food Industry Personal Care
  • 5. PRODUCT MIX  A Product Mix is the set of all products and items a particular seller offers a sale.  A product mix has certain width, length, depth and consistency.  The width of a product mix refers to how many different product lines the company carries.  The length of a product mix refers to the total number of items in the mix.  The depth of a product mix refers to how many variants are offered for each product in the line.  The consistency of the product mix describes how closely related the various products lines are in the end use.
  • 6. PRODUCT MIX OF ITC FMCG Hospitality Paperboard Business Packagin g Agri business ITC Cigarettes& Cigars Hotels Coated boards Card Board Agri commodities Info- tech Foods Branded Accomodatio n Graphic Boards Flexible packagin g Rural services Personal care Restaurants Fine Papers Tobacco packing Agri Business Iltd Education & stationery Thin printing papers E- choupal Lifestyle & Retailing Agarbatti
  • 7.
  • 8. 4PS OF ITC  Product- Packaged foods, Cigarettes, Personal care, Paper Materials and Luxury Hotels.  Price - Value Based Pricing ,Alignment of cost customers & competitors.  Place - Franchise Stores, Super/Hyper markets & Online marketplace.  Promotion- Social Media, YouTube, Renown celebrities like  Deepika Padukone and Yuvraj Singh.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. FUTURE PROSPECTUS  To Reach the great heights as to lower the demand for MNC’s.  Plans to setup multi specialty hospitals.  To ban cigarettes products in India.