Presentation on Google AdWords for a job interview
•
0 likes•391 views
This document discusses how to use Google search advertising to promote a coffee shop called Purity Coffee. It recommends using targeted, data-driven Google ads focused on relevant keywords to reach the right customers and drive traffic to the coffee shop's website. Specific tactics mentioned include targeted ads, understanding customer demographics, tracking keywords that bring traffic, making data-driven decisions, and using pay-per-click advertising and analytics to control the marketing budget.
Report
Share
Report
Share
Download to read offline
Recommended
2018 MarketingBitz Bootcamp (Chicago): The Customer Journey What You Need to ...
The document discusses how Red Oak Pub in Newark, Ohio was found online by a customer named David Smith through a search query. It then outlines the digital marketing services provided by Todd Ufferman, Red Oak Pub's digital marketing strategist, who helps businesses maximize their online presence and connect with customers through personalized digital marketing strategies.
The Attitude Bar: Now serving Kool-Aid, coffee, and cocktails
The secret to a high-performing culture is attitude and energy. When a business has circulated enough healthy energy to create the attitude that anything is possible, you'll know it. It's then that culture is at its best, people are engaged, and the internal brand becomes so strong that everyone can't help but drink the Kool-Aid, coffee or cocktails you’re serving. In this thought-provoking presentation, Gina Soleil, author of Fuel Your Business: How to Energize People, Ignite Action, and Drive Profits, reveals how to create an internal brand where employees and customers alike can't help but become fully engaged because the healthy energy throughout the business feels too good not to be part of the journey.
sample-power-point.pptx
This document outlines an investment opportunity in a proposed coffee shop called Your Coffee Shop. It summarizes the coffee shop industry outlook with $10 billion in combined revenue and 85% average gross margins. The coffee shop aims to become the leader in its target market by offering premium bagged coffees, deluxe coffee drinks, and delicious local foods. It provides financial projections showing annual sales growth from $702,000 in year 1 to $849,420 in year 3. It also outlines the management team, funding requirements, and use of funds.
Allcoffee Company Pitch & Business Plan Review
This document outlines plans for Allcoffee Company to expand its coffee bean and brewing equipment business into new markets. It currently serves central Florida. The company aims to target small businesses, hotel chains, and individual consumers. It seeks $800,000 in additional investment to hire sales representatives and support expansion. Potential expansion locations discussed include Seattle. Milestones include launching a new website, investing in sales and marketing efforts, and opening a new location by May 2017. References are provided on the coffee market and potential target areas in Florida and Seattle.
Disney - Spreading Around Happiness Since 90 years
These slides were prepared under the theme, Analysing Consumer Markets for which Disney being a case study was thoroughly taught to us in the Internship by Prof. Sameer Mathur, IIM Lucknow. Feel free to learn from the same.
Business plan-Coffee All Day
Coffee AllDay is a proposed coffee shop that will operate 24/7 in Sydney, Australia. The cafe will serve coffee, tea, snacks, and light meals. The owner's goals are to become well-known in Sydney and eventually expand throughout Australia. The business plan outlines the cafe's vision, products, target market, competition, and marketing strategy. Financial projections show increasing sales, profits, and positive cash flow over the first three years. Accounting software will be used to track finances and ensure tax compliance. The cafe aims to obtain necessary permits and operate successfully while meeting all legal requirements.
Little Caesar Plan Slides LinkedIn
Little Caesars is looking to expand its pizza restaurant business in Kuwait and Egypt. While it has growth potential due to trends favoring pizza and dining out, the brand faces challenges. It has low market share and brand awareness compared to competitors like Pizza Hut. The document recommends improving quality perception, expanding to new locations like malls, revising promotional strategies and menus, and investing more in marketing to strengthen the Little Caesars brand in the Middle East region. A unified regional positioning and communication strategy focusing on quality ingredients is advised.
Google Apps Certified Administrator
Become a certified specialist
Google Apps Certified Administrator
Google Apps is a package of cloud-based services that can provide your company or school with a whole new way to work together online—not just using email and chat, but over video conferences, social media, real-time document collaborations, and more. To stay up-to-date on new features in Google Apps, we recommend you join the Google Apps Admin community in Google for Work Connect (GWC). Here you'll be able to find product launch announcements from Google and discuss the latest Apps updates with other administrators. You can also visit and save the video playlist What's New for Apps Admins on the Google for Work YouTube channel, where the latest features relevant to administrators are presented and discussed each month. For an overview of Google Apps, watch the video below and then take a short quiz to test your knowledge.
Recommended
2018 MarketingBitz Bootcamp (Chicago): The Customer Journey What You Need to ...
The document discusses how Red Oak Pub in Newark, Ohio was found online by a customer named David Smith through a search query. It then outlines the digital marketing services provided by Todd Ufferman, Red Oak Pub's digital marketing strategist, who helps businesses maximize their online presence and connect with customers through personalized digital marketing strategies.
The Attitude Bar: Now serving Kool-Aid, coffee, and cocktails
The secret to a high-performing culture is attitude and energy. When a business has circulated enough healthy energy to create the attitude that anything is possible, you'll know it. It's then that culture is at its best, people are engaged, and the internal brand becomes so strong that everyone can't help but drink the Kool-Aid, coffee or cocktails you’re serving. In this thought-provoking presentation, Gina Soleil, author of Fuel Your Business: How to Energize People, Ignite Action, and Drive Profits, reveals how to create an internal brand where employees and customers alike can't help but become fully engaged because the healthy energy throughout the business feels too good not to be part of the journey.
sample-power-point.pptx
This document outlines an investment opportunity in a proposed coffee shop called Your Coffee Shop. It summarizes the coffee shop industry outlook with $10 billion in combined revenue and 85% average gross margins. The coffee shop aims to become the leader in its target market by offering premium bagged coffees, deluxe coffee drinks, and delicious local foods. It provides financial projections showing annual sales growth from $702,000 in year 1 to $849,420 in year 3. It also outlines the management team, funding requirements, and use of funds.
Allcoffee Company Pitch & Business Plan Review
This document outlines plans for Allcoffee Company to expand its coffee bean and brewing equipment business into new markets. It currently serves central Florida. The company aims to target small businesses, hotel chains, and individual consumers. It seeks $800,000 in additional investment to hire sales representatives and support expansion. Potential expansion locations discussed include Seattle. Milestones include launching a new website, investing in sales and marketing efforts, and opening a new location by May 2017. References are provided on the coffee market and potential target areas in Florida and Seattle.
Disney - Spreading Around Happiness Since 90 years
These slides were prepared under the theme, Analysing Consumer Markets for which Disney being a case study was thoroughly taught to us in the Internship by Prof. Sameer Mathur, IIM Lucknow. Feel free to learn from the same.
Business plan-Coffee All Day
Coffee AllDay is a proposed coffee shop that will operate 24/7 in Sydney, Australia. The cafe will serve coffee, tea, snacks, and light meals. The owner's goals are to become well-known in Sydney and eventually expand throughout Australia. The business plan outlines the cafe's vision, products, target market, competition, and marketing strategy. Financial projections show increasing sales, profits, and positive cash flow over the first three years. Accounting software will be used to track finances and ensure tax compliance. The cafe aims to obtain necessary permits and operate successfully while meeting all legal requirements.
Little Caesar Plan Slides LinkedIn
Little Caesars is looking to expand its pizza restaurant business in Kuwait and Egypt. While it has growth potential due to trends favoring pizza and dining out, the brand faces challenges. It has low market share and brand awareness compared to competitors like Pizza Hut. The document recommends improving quality perception, expanding to new locations like malls, revising promotional strategies and menus, and investing more in marketing to strengthen the Little Caesars brand in the Middle East region. A unified regional positioning and communication strategy focusing on quality ingredients is advised.
Google Apps Certified Administrator
Become a certified specialist
Google Apps Certified Administrator
Google Apps is a package of cloud-based services that can provide your company or school with a whole new way to work together online—not just using email and chat, but over video conferences, social media, real-time document collaborations, and more. To stay up-to-date on new features in Google Apps, we recommend you join the Google Apps Admin community in Google for Work Connect (GWC). Here you'll be able to find product launch announcements from Google and discuss the latest Apps updates with other administrators. You can also visit and save the video playlist What's New for Apps Admins on the Google for Work YouTube channel, where the latest features relevant to administrators are presented and discussed each month. For an overview of Google Apps, watch the video below and then take a short quiz to test your knowledge.
Interview tips for google hangout
This document provides tips for having a positive interviewing experience. It recommends preparing your outfit in advance, getting good rest the night before, planning your route to ensure you are not late, and practicing common interview questions. During the interview, it advises dressing appropriately, being prepared to discuss your resume, building rapport with the interviewer, avoiding cluelessness or nervousness, keeping phones off, and explaining how your skills match the job. After the interview, it suggests shaking the interviewer's hand and thanking them for their time.
A Glimpse into Googliness
Google is more than just a search engine. It controls over 44% of the world's internet and is worth $200 billion with offices in 40 countries. Life at Google is very attractive for employees, known as "Googlers." Googlers enjoy competitive salaries, flexible work environments, and luxurious benefits at Google's campuses known as Googleplex. Google aims to organize the world's information and make it universally accessible through its various products and services.
Google :The Interview Process
Interview Process in Google
Basic interview styles
Source is an Engineer working in google for more than six years and had interviewed over 120 people working with Google
Google Interview Presentation, Jan 2011
Was asked the night before an interview at Google to give a presentation on How Google Makes Its Money. Very obvious and boring, so I risked it and made it more interesting. I didnt get an offer, so I guess they dont like interesting! Also, every interviewer was obsessed with showing they were INNOVATIVE (an edict from Sergey) even though only a handful of the 24k+ employees really are. Im OK with not working at Google.
Google interview questions
Google Interview Questions Divided In Following EIGHT
Areas ?
[1]. General Areas Questions
[2]. PAST EXPERIENCE AREAS Questions
[3]. Algorithms Questions
[4]. Coding Questions
[5]. TECHNICAL AREAS Questions
[6]. TEST AREAS Questions
[7]. THOUGHT PROCESS Questions
[8]. PROFESSIONAL’S DEFINITION
Google product manager interview questions answers
This document provides sample answers to common Google product manager interview questions. The questions and answers cover estimating the number of buses owned by a local transportation corporation based on population and routes. They also discuss how to handle an underperforming employee based on company policy and reflecting on one's management style. Finally, the answers estimate the number of bottles of shampoo produced worldwide each year through calculations based on world population figures.
Li-Fi Technology (Perfect slides)
This document provides an overview of Li-Fi technology through a presentation on the topic. It discusses the history of Li-Fi, how it works by transmitting data through LED light, its advantages over Wi-Fi such as higher bandwidth and more secure communication through visible light. Example applications are given such as using traffic lights and street lamps to transmit data. Challenges for Li-Fi are also noted, such as the need for line of sight transmission and potential interference from other light sources.
Coffee shop (santosian cafe)
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
Pandey cafe-business plan
PANDEY_CAFE will be the only restaurant among all the competition which focuses the entire menu on healthy and low-fat cooking ,
VISION:- TO BE AMONG THE CREATIVE AND INNOVATIVE LEADER IN THE CAFE MARKET.
STRATEGY:-keep PANDEY CAFE standards high and execute the concept so that word-of-mouth will be our main marketing force.
PRODUCT:-The products being offered at PANDEY_CAFE are-a cosmopolitan flair, comfortable atmosphere, striking decor, entertainment, engaging clientele along with an international menu.
PANDEY_CAFE is located at Near Residential area as well as
National Airport .
ADDRESS/DESCRIPTION:-
->Aberdeen Bazaar ,Port Blair ,Andaman Nicobar Islands
PRABHAT PANDEY-Owner/Manager
Presentation1
This document summarizes a marketing presentation by Group 1 on Cafe Coffee Day. It includes the company's mission to be the best affordable cafe chain offering world-class coffee. It provides an overview of Coffee Day's corporate profile, growth history, 4Ps of marketing including products, price, place, and promotion. It also includes a SWOT analysis, sample customer data analysis, challenges faced in the project, and lessons learned about teamwork and customer behavior.
New Sales Presentation_07.19.07
Java City began in 1985 when three entrepreneurs opened a coffeehouse and roastery in an old brick building. Today Java City is a $50 million company with 12 owned cafes, 600 licensed locations worldwide, and over 1,700 wholesale accounts roasting over 4 million pounds of coffee per year. Java City prides itself on its hand-roasted small-batch process using only high quality Arabica beans.
Hot shots - coffee shop
Coming up with a new coffee shop eh?
click to view how you will go about it(Strategy), Tactics, Plan, how will you communicate and convey the message to your audience (Integrated Marketing Communication) Value Proposition etc.
291789703-Cafe-Coffee-Day-Presentation.pptx
Café Coffee Day is India's largest coffee chain, founded by V.G. Siddhartha. It sources coffee beans from family-owned plantations in Karnataka. Café Coffee Day aims to provide affordable, high-quality coffee and snacks in a welcoming environment. It has over 1,700 cafes across India and competes with chains like Barista and Costa Coffee. Through strategic locations, promotional activities, and emphasis on customer service, Café Coffee Day has achieved over 60% of the coffee shop market share in India.
Presentation
a presentation for students to whom their cactus teacher says to make a marketing presentation were you will launch a new product
Ccd
Cafe Coffee Day - India's favourite coffee shop & hangout place, popularly known as CCD. Cafe menu includes signature hot & cold coffees, frappes, food, sandwiches, doughnut, desserts, pastries & much more.
Theka Coffee Da Franchise Opportunity
The document discusses Theka Coffee Da, a fast-growing cafe franchise brand in India. It provides information on starting a franchise with Theka Coffee Da, including the benefits of becoming a franchisee, low investment costs, support provided, and growth potential. Franchise models include takeaway shops and cafes ranging from 200-600 square feet. The document highlights Theka Coffee Da's menu, outlets, and franchise opportunities nationwide.
0 point cafe coffee
The document is a business proposal for a café coffee shop called 0 Point Café Coffee. The summary includes:
1) The proposal outlines plans for a café offering coffee, drinks, baked goods, and breakfast sandwiches located in Karachi, Pakistan.
2) Financial projections show startup costs of 53,000 Pakistani rupees and a break-even point of selling 3,485 cups of coffee.
3) The proposal also discusses the café's goals, SWOT analysis, market analysis, products, and financial needs.
Retail management – a presentation on café coffee day
The document provides information about Cafe Coffee Day (CCD), India's largest coffee chain. It was founded in 1996 in Bangalore by VG Siddhartha and has since expanded to over 2000 locations across India and a few international markets. CCD serves coffee, tea, snacks and light meals. Its target customer segment is youth aged 16-30 years. The document discusses CCD's business model, products, expansion strategy, competition and SWOT analysis.
Marketing of new coffee
This document summarizes information about the BEANS coffee company in India. BEANS aims to be the number one coffee producer in India through quality coffee, productivity, and cost efficiency. Their key products include protein-enriched coffee and various flavored instant coffee options. BEANS analyzes the market and segments their customers to target frequent coffee drinkers aged 18-28. They promote their brand through advertising, special events, and partnerships.
Matthew algie growing-the_territory[1]
Matthew Algie is a coffee roasting company based in Glasgow, Scotland. It has experienced strong growth in the UK coffee market, particularly in the sale of fair trade coffee. However, its sales in West London have not grown as strongly as other regions. The document discusses opportunities for Matthew Algie to continue expanding its market share through differentiating its products, promoting its high quality and freshness, educating customers, and introducing new marketing strategies inspired by successful American coffee culture models. These include hosting unique coffee tasting events, promoting exclusive artisan reserve coffees, and leveraging third party quality ratings to attract new customers.
Ccd presentaion
Café Coffee Day was founded in 1996 in Bangalore, India by VG Siddhartha. It has since expanded to over 1500 locations across India and a few international markets. CCD sources coffee beans from its 12,000 acre coffee estate and provides coffee, tea, and food items to its primarily young urban customer base. While known for its quality coffee drinks, CCD also functions as a social hangout spot for studying and meetings.
More Related Content
Viewers also liked
Interview tips for google hangout
This document provides tips for having a positive interviewing experience. It recommends preparing your outfit in advance, getting good rest the night before, planning your route to ensure you are not late, and practicing common interview questions. During the interview, it advises dressing appropriately, being prepared to discuss your resume, building rapport with the interviewer, avoiding cluelessness or nervousness, keeping phones off, and explaining how your skills match the job. After the interview, it suggests shaking the interviewer's hand and thanking them for their time.
A Glimpse into Googliness
Google is more than just a search engine. It controls over 44% of the world's internet and is worth $200 billion with offices in 40 countries. Life at Google is very attractive for employees, known as "Googlers." Googlers enjoy competitive salaries, flexible work environments, and luxurious benefits at Google's campuses known as Googleplex. Google aims to organize the world's information and make it universally accessible through its various products and services.
Google :The Interview Process
Interview Process in Google
Basic interview styles
Source is an Engineer working in google for more than six years and had interviewed over 120 people working with Google
Google Interview Presentation, Jan 2011
Was asked the night before an interview at Google to give a presentation on How Google Makes Its Money. Very obvious and boring, so I risked it and made it more interesting. I didnt get an offer, so I guess they dont like interesting! Also, every interviewer was obsessed with showing they were INNOVATIVE (an edict from Sergey) even though only a handful of the 24k+ employees really are. Im OK with not working at Google.
Google interview questions
Google Interview Questions Divided In Following EIGHT
Areas ?
[1]. General Areas Questions
[2]. PAST EXPERIENCE AREAS Questions
[3]. Algorithms Questions
[4]. Coding Questions
[5]. TECHNICAL AREAS Questions
[6]. TEST AREAS Questions
[7]. THOUGHT PROCESS Questions
[8]. PROFESSIONAL’S DEFINITION
Google product manager interview questions answers
This document provides sample answers to common Google product manager interview questions. The questions and answers cover estimating the number of buses owned by a local transportation corporation based on population and routes. They also discuss how to handle an underperforming employee based on company policy and reflecting on one's management style. Finally, the answers estimate the number of bottles of shampoo produced worldwide each year through calculations based on world population figures.
Li-Fi Technology (Perfect slides)
This document provides an overview of Li-Fi technology through a presentation on the topic. It discusses the history of Li-Fi, how it works by transmitting data through LED light, its advantages over Wi-Fi such as higher bandwidth and more secure communication through visible light. Example applications are given such as using traffic lights and street lamps to transmit data. Challenges for Li-Fi are also noted, such as the need for line of sight transmission and potential interference from other light sources.
Viewers also liked (7)
Google product manager interview questions answers
Google product manager interview questions answers
Similar to Presentation on Google AdWords for a job interview
Coffee shop (santosian cafe)
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
Pandey cafe-business plan
PANDEY_CAFE will be the only restaurant among all the competition which focuses the entire menu on healthy and low-fat cooking ,
VISION:- TO BE AMONG THE CREATIVE AND INNOVATIVE LEADER IN THE CAFE MARKET.
STRATEGY:-keep PANDEY CAFE standards high and execute the concept so that word-of-mouth will be our main marketing force.
PRODUCT:-The products being offered at PANDEY_CAFE are-a cosmopolitan flair, comfortable atmosphere, striking decor, entertainment, engaging clientele along with an international menu.
PANDEY_CAFE is located at Near Residential area as well as
National Airport .
ADDRESS/DESCRIPTION:-
->Aberdeen Bazaar ,Port Blair ,Andaman Nicobar Islands
PRABHAT PANDEY-Owner/Manager
Presentation1
This document summarizes a marketing presentation by Group 1 on Cafe Coffee Day. It includes the company's mission to be the best affordable cafe chain offering world-class coffee. It provides an overview of Coffee Day's corporate profile, growth history, 4Ps of marketing including products, price, place, and promotion. It also includes a SWOT analysis, sample customer data analysis, challenges faced in the project, and lessons learned about teamwork and customer behavior.
New Sales Presentation_07.19.07
Java City began in 1985 when three entrepreneurs opened a coffeehouse and roastery in an old brick building. Today Java City is a $50 million company with 12 owned cafes, 600 licensed locations worldwide, and over 1,700 wholesale accounts roasting over 4 million pounds of coffee per year. Java City prides itself on its hand-roasted small-batch process using only high quality Arabica beans.
Hot shots - coffee shop
Coming up with a new coffee shop eh?
click to view how you will go about it(Strategy), Tactics, Plan, how will you communicate and convey the message to your audience (Integrated Marketing Communication) Value Proposition etc.
291789703-Cafe-Coffee-Day-Presentation.pptx
Café Coffee Day is India's largest coffee chain, founded by V.G. Siddhartha. It sources coffee beans from family-owned plantations in Karnataka. Café Coffee Day aims to provide affordable, high-quality coffee and snacks in a welcoming environment. It has over 1,700 cafes across India and competes with chains like Barista and Costa Coffee. Through strategic locations, promotional activities, and emphasis on customer service, Café Coffee Day has achieved over 60% of the coffee shop market share in India.
Presentation
a presentation for students to whom their cactus teacher says to make a marketing presentation were you will launch a new product
Ccd
Cafe Coffee Day - India's favourite coffee shop & hangout place, popularly known as CCD. Cafe menu includes signature hot & cold coffees, frappes, food, sandwiches, doughnut, desserts, pastries & much more.
Theka Coffee Da Franchise Opportunity
The document discusses Theka Coffee Da, a fast-growing cafe franchise brand in India. It provides information on starting a franchise with Theka Coffee Da, including the benefits of becoming a franchisee, low investment costs, support provided, and growth potential. Franchise models include takeaway shops and cafes ranging from 200-600 square feet. The document highlights Theka Coffee Da's menu, outlets, and franchise opportunities nationwide.
0 point cafe coffee
The document is a business proposal for a café coffee shop called 0 Point Café Coffee. The summary includes:
1) The proposal outlines plans for a café offering coffee, drinks, baked goods, and breakfast sandwiches located in Karachi, Pakistan.
2) Financial projections show startup costs of 53,000 Pakistani rupees and a break-even point of selling 3,485 cups of coffee.
3) The proposal also discusses the café's goals, SWOT analysis, market analysis, products, and financial needs.
Retail management – a presentation on café coffee day
The document provides information about Cafe Coffee Day (CCD), India's largest coffee chain. It was founded in 1996 in Bangalore by VG Siddhartha and has since expanded to over 2000 locations across India and a few international markets. CCD serves coffee, tea, snacks and light meals. Its target customer segment is youth aged 16-30 years. The document discusses CCD's business model, products, expansion strategy, competition and SWOT analysis.
Marketing of new coffee
This document summarizes information about the BEANS coffee company in India. BEANS aims to be the number one coffee producer in India through quality coffee, productivity, and cost efficiency. Their key products include protein-enriched coffee and various flavored instant coffee options. BEANS analyzes the market and segments their customers to target frequent coffee drinkers aged 18-28. They promote their brand through advertising, special events, and partnerships.
Matthew algie growing-the_territory[1]
Matthew Algie is a coffee roasting company based in Glasgow, Scotland. It has experienced strong growth in the UK coffee market, particularly in the sale of fair trade coffee. However, its sales in West London have not grown as strongly as other regions. The document discusses opportunities for Matthew Algie to continue expanding its market share through differentiating its products, promoting its high quality and freshness, educating customers, and introducing new marketing strategies inspired by successful American coffee culture models. These include hosting unique coffee tasting events, promoting exclusive artisan reserve coffees, and leveraging third party quality ratings to attract new customers.
Ccd presentaion
Café Coffee Day was founded in 1996 in Bangalore, India by VG Siddhartha. It has since expanded to over 1500 locations across India and a few international markets. CCD sources coffee beans from its 12,000 acre coffee estate and provides coffee, tea, and food items to its primarily young urban customer base. While known for its quality coffee drinks, CCD also functions as a social hangout spot for studying and meetings.
Diploma marketing mix final project
Tasty Fiji Co. (TFC) is a new food manufacturing company located in Fiji that plans to produce a variety of coconut syrup products. TFC aims to target both local residents and tourists by offering high quality coconut syrups made from locally grown coconuts. The company expects to employ 62 staff to produce and distribute the coconut syrups. TFC will focus on establishing a strong customer base in the local market and competing with overseas coconut syrup producers. The company's keys to success will be providing the highest quality products, excellent customer service, a variety of coconut syrup flavors, competitive pricing, and smooth delivery.
Cafe Coffee day (CCD)
This document provides a marketing project report on Café Coffee Day (CCD). It includes an introduction to CCD, segmentation and targeting analysis focusing on youth aged 16-30, a SWOT analysis, discussion of competitors, and an analysis of the service marketing mix (7Ps) for CCD. The 7Ps discussion covers products, pricing strategies, store formats/placement, promotions, physical environment, employees, and operational processes.
Always Coffee
1) Always Coffee produces a range of sugar-free coffee drinks in cans and juice boxes to target health-conscious consumers.
2) It analyzes the large coffee drinking market in Malaysia and segments its target as coffee lovers, health-conscious individuals, tourists, and general customers.
3) The marketing plan includes competitive pricing, promotions emphasizing health benefits, and advertising on television and social media to position Always Coffee as a healthy alternative.
Cafe coffe marketing strategy
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive growth. While facing competition, Café Coffee Day maintains its leadership through quality service and expanding accessibility of cafes nationwide.
Cafe coffee day
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive footfall of over 300 customers per cafe daily. While facing competition, Café Coffee Day maintains quality and variety to satisfy customers and continue its strong growth across India.
Similar to Presentation on Google AdWords for a job interview (20)
Retail management – a presentation on café coffee day
Retail management – a presentation on café coffee day
Recently uploaded
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Recently uploaded (20)
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Presentation on Google AdWords for a job interview
- 1. MOVING UP THE google SEARCH by Szecindyo Chewandi
- 2. unique
- 3. szecindyo
- 5. the top How do you reach
- 7. coffee good coffee Singapore cafe good coffee at Robertson Quay
- 8. good coffee at Robertson Quay
- 9. Purity Coffee by Szecindyo — Good Coffee at Robertson Quay www.puritycoffee.com Discover our special Arabica coffee - grown, harvested and roasted to perfection in our plantation in Australia. Ad
- 14. We know that COST is a concern traditional advertising <4%Return on Investment
- 15. budget Complete CONTROL of the 1
- 16. Purity Coffee by Szecindyo — Good Coffee at Robertson Quay www.puritycoffee.com Ad Discount 20% on our newly-launched macarons with a purchase of any coffee. We call it PERFECT MARRIAGE!
- 17. Purity Coffee by Szecindyo — www.puritycoffee.com Ad 1-for-1 coffee promotion on International Friendship Week! 1-FOR-1 PROMOTION!!!
- 18. Blind-bidding system Pay-per-click Search Engine arketing Analytics Landing pages
- 19. Chewandi (Chin) Mobile: 9225 8215 Email: szecindyo.chewandi@gmail.com