Business Presentation of Agneya Agro and Engineering Ltd - May 2017

1. HARMONY WITH ONESELF
HARMONY WITH ONE ANOTHER
HARMONY WITH NATURE

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Origin of life in planet earth: - The oxygen basis

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Origin of life in planet earth: - The oxygen basis

4. Evolution of Species Vs Humans!
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5. 5By A L Joby, 27-Dec-2015
Passion of humans is
to grow and Science/
engineering is the
key to growth.

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The power of human
growth

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The true knowledge
eliminated the fear of failures
and the fear itself!!!!!
Science and technology with strong determination has lifted
the humans from caves to other planets!!!!!

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Every
human
celebration
became a
tragedy to
Animals

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Our carbon foot print

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The oxygen depletion !

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The overall resource depletion !

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The trouble point for human species!

15. Humans Have numerous Problems today to Solve!
Energy - unusual increase in per capita consumption
Water - contamination
Food – agriculture sustainability, farmer suicide, poisonous
Environment – Alarming pollution
Poverty - increasing divide on poor and rich
War/Terrorism – absence of love creating havoc
Disease – intrusion of business concept in medical field
Population (2003 : 6.3 Billion.2050 : 8 – 10 Billion) – religions
are promoting population increase

16. Endosulfan – The pesticide that
Created Havoc in such a
beautiful place of
GODs own country

18. Is there anyway out?
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How do we solve today’s problems without an adverse impact
tomorrow? What kind of growth and development humans shall have?
Can we stop our predicted destruction?
Human Growth
1. Due to Instinct
2. For Safety

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Is the sensitivity maintained
while growing?
Whether there is any sense of
purpose in my action?
What is the sensibility of our
action?
Analysis of growth or development or solutions to problems

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Where do we learn this sense of purpose from?
Who is our role model for sensibility of actions
How can we be sensitive in relationships
Can we have a look at the Nature as role
model for analysis? Learning from
Universe, not from University
Nature has a sense of
purpose in everything
Nature has a
sensibility in its
actions
Nature has a sensitive
relationship with its elements

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The nature’s wisdom has a full spectrum response approach
There is a way nature produces everything in this universe, easily,
without stress and strain and without any adverse reactions. Look at
the design of earth, which is spinning while revolving without
bearings, without lubrication, without drive, absolutely maintenance
free. There is a clear order, position and pace without conflicting
other celestial objects. Nature is simply driven on the principle of
Cause and Effect. If we can catch that glimpse of nature’s wisdom,
things are done very easily. Our ultimate attempt is to trigger of
natures wisdom in solving the problems today, permanently.

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FULL SPECTRUM RESPONSE TO PROBLEMS -
EFFORTLESS DEMONSTRATION OF NATURE
How do we
apply natures
wisdom in our
day to day life?

23. Nature’s wisdom applied to food security –
Social Enterprise approach???
Paddy farm
Millet farm
Banana farm

24. Challenges in agriculture
The below are the basic challenges in agriculture, unlike the other industries or
sectors. No engineering design will work in front of nature’s adversities
• Many time nature plays the role of a villain
in the form of Floods, draughts, cyclones,
wind, soil quality, pest, unpredictable
weather has become a part of life now, etc
• Then the manmade forms play another
havoc in agriculture like theft, seed/seedling
quality, uncontrolled fertilizer pricing,
gundaism, harvest machine mafia, electricity
unavailability, etc
• If a farmer or a crop survives above all, then
the market plays the role of a villain – the
price falls down to less than even 10% of
cost of production; where farmer has no
option other than suiciding or look for
another job.

25. The price fluctuation

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The no-mistake
entity of
agriculture
cycle is the
farmer, but still
he is crucified
by nature, by
society and
market. One
farmer suicides
in India every
41 minutes

27. With this kind of price fluctuations, natural calamities, pest attack, none can sustain in agriculture,
unless we find alternate ways of doing it. When a farmer sees such heavy blow to him, he is
ready to go to any extreme for his survival –even poisoning the food crops to protect it from pest
The poison comes to food in three ways
• Pesticides with contact type: (this can be cleaned to some extend and hence less dangerous)
• Pesticides with systemic type (there is no way to remove this poison and hence eating this
would eventually kill the humanity in the form of cancer, tumor, etc
• The third one is not really a poison, but it is about nutrition. We may eat a banana, but
contents are not nutritious due to mal-nutrition of the soil, genetic modifications, usage of
non-vegetarian fertilizers, use of special hormones for extra yield, etc. These are not a direct
poison, but can affect the health of a human being in a slow pace, finally the vitality of a
person will not exist. A vegetable can make eventually man a vegetable
Farmers survival quest – Poisson and hormones

28. Business men’s survival quest – Adulteration
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29. Vested interests & negligences– Genetically modified
foods, duplicated brands, preservatives, other
contaminations
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30. Our helplessness on food issue
We buy the best car
We buy the best land
We buy the best apartment
We buy the best plastic flower
We build the best residences
We buy the best branded clothes
We buy the best shoes
We buy the best education for our children
We buy the best kitchen equipment, furniture,
dining
We buy the best jewels
But, when it comes to food, we do
not know if it is nutritious or junk
or poisonous or dangerous hormone
filled or adultered or genetically
modified. And we cant test it too.
The effect of bad food comes in the
form of diseases like cancer, tumor,
sugar, pressure, cholesterol, etc, as
we age. We are almost helpless!!!

31. The execution plan
The idea is to form a 5000 vibrant positive people team, all
connected with an e-commerce portal. The company will focus
on health and wellness of customers/investors and their family
members by providing nutritious and non-poisonous food
products consisting of vegetables, processed millets, herbs,
spices, special rice, juices, ayurvedic products, etc and also by
providing great opportunities to expose to overall wellness
which spreads to detoxication, informed eating, healthyliving
habits, spiritual enhancement, social security, complimenting
environment, wisdom sharing, sustainabilityof human species,
etc
Participation
Levels
Investment 1000Rs/month
Millet purchase for
one year
1000 Rs/month
vegetables purchase for
one year
Customer - YES Optional
Minor investor 30,000 INR to 3
Lakhs INR
YES Optional
Major investor >3 Lakhs INR YES Optional

32. Benefits based on participation levels Customers Minor
investors
Major
investors
Access to 100% trusted nutritious non-poisonous
food products at market rate
Access to 100% trusted nutritious non-poisonous
food products at 20% discount on market rate
Access to 100% trusted nutritious non-poisonous
food products at 40% discount on market rate
Dividend based on investment
Access to Susthithi Niketan stay at market rate
Access to Susthithi Niketan stay at 30% discount
on market rate
Access to Susthithi Niketan stay at 60% discount
on market rate
Involvement in development plans
Summary of benefits based on participation level

33. The numbers
With 5000 people just buying 1000 Rs per month,
Turn-over of the organization = 50 Lakhs per month
= 6 Crores per year
Gross profitability = 16% = 0.96 crores per year
Net profitability = 10% = 0.6 crores per year
If we together are able to bring in more customers,
say 10,000 people, everything is multiplied by 2.
However the core of the organization is not to
become millionaire or billionaire company, it is to
serve our own investors and customer with “Non-
poisonous, nutrient rich, quality food” and to create
a “real wise, healthy, fearless, happy human being”

34. The Socio-economic factor
With 5000 people just buying 1,000 Rs per month =
50 Tons of farm produce per month = minimum of 50
acres of continuous farming = nearly 100 farmers
working behind it + another 25 people behind
processing, transporting and administration. With 6
Crores annual business volume, 100 farmers can be
protected and 125 total jobs are created
With 6 crores annual business volume, only less
than 10 software jobs can be generated !!!!!!
Hence, our venture is truly a socio-economic
noble cause creation to protect the farmer
community sustainably.

35. Non-perishable monthly start-up package for 1000 Rs

36. Advantages of Eating Millets
Millet Network of India, http://www.milletindia.org )
Crop / Nutrient Protein(g) Fiber(g) Minerals(g) Iron(mg) Calcium(mg)
Pearl millet 10.6 1.3 2.3 16.9 38
Finger millet 7.3 3.6 2.7 3.9 344
Foxtail millet 12.3 8 3.3 2.8 31
Proso millet 12.5 2.2 1.9 0.8 14
Kodo millet 8.3 9 2.6 0.5 27
Little millet 7.7 7.6 1.5 9.3 17
Barnyard millet 11.2 10.1 4.4 15.2 11
Rice 6.8 0.2 0.6 0.7 10
Wheat 11.8 1.2 1.5 5.3 30

37. Due to its very small size, destoning, dehusting, polishing, etc
are more difficult than rice and wheat and hence millets have
taken a backseat, due to technology limitations and also taste.

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The Wellness Mission
• With the concept discussed above, the food part can be well managed in lives. Then
what about the remaining aspects of life?
• The understanding of “food Alone” will not create a great human being, has
directed us to the concept of “WELLNESS”, which will cover mental, physical,
social and spiritual well being of individuals who are in harmony with themselves
and in harmony with nature, who will be a real man
• Who is a real great man/woman? = Godliness = Qualities of God
• Shall be fearless
• Shall be full of love
• Shall be full of bliss
• Shall be joyous and ecstatic
• Shall be full of vitality
• Shall be of great health
• Shall be total in whatsoever he is doing
• Shall be able to dance, sing & laugh
• Shall be able to enjoy smallest things in life-touch me not
• Shall be straight, if he say yes, he means yes; if he says no, he means no
• Shall not be diplomatic
• Shall not be political

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Can we build such a growing real man? Can we
breed such growing real people? Can we form
such a growing real society? Where, when and
how?
It is possible at Susthithi Nikethan (the
wellness village)

40. Susthithi Nikethan (The wellness village)
Vision:
To be the most sustainable, healthy, happy, intellectual and beautiful bio-
diversity hot spot on this planet
Mission:
Achieve the above by sustainable stages of
• Poison-less integrated advanced farming
• Intellectual and creative learning
• By creating a balanced three dimensional fearless individuals:
• Spiritual man
• Scientific man
• Artistic man
Value:
At Susthithi Nikethan, we value honesty, promptness, mutual respect and
environmental care

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What this place will have?
• Agriculture land – own (6.5 acres)+lease (30 acres)
• A floating community living place – 2 acres
• Panchabhutha intelligence centre (this should be a
university in another 15 years time)
• Soil/earth/agro intelligence
• Air intelligence
• Water intelligence
• Fire / heat intelligence
• Cosmic intelligence
• Spiritual centre
• Fitness centre
• Nutrition centre
• Ayurvedic centre
• Yoga centre
• Agro processing plant

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Cost of Susthithi Nikethan?
• Agriculture land – own (6.5 acres) = 1.43 crores
• A floating community living place – 2 acres = 0.88 crores
• Panchabhutha intelligence centre (this should be a university in
another 15 years time) 0.5 crores
• Soil/earth/agro intelligence
• Air intelligence
• Water intelligence
• Fire / heat intelligence
• Cosmic intelligence
• Spiritual centre = 0.1 crores
• Fitness centre = 0.1 crores
• Nutrition centre = 0.1 crores
• Ayurvedic centre = 0.1 crores
• Yoga centre = 0.1 crores
• Agro processing plant = 0.25 crores
Total investment ~ 3.6 crores, in a phased manner in 5 years

43. Agneya Agro & Engg Ltd – A social enterprise – The people’s company
Vision :
To build a sustainable, healthy, vibrant and compassionate community of people living in
harmony with oneself, with one another and with the nature; thus empowering the
individuals to demonstrate the “natures wisdom”.
Mission :
The above vision will be achieved by promoting the Physical, Mental and Spiritual Well
Being of All, by providing comprehensive package of Products, Services ,Education and
Other Programs with prime focus in protection of eco-system
Value :
We value honesty, promptness, mutual respect and environmental care
About Agneya:
• Agneya Agro & Engg Limted, is a public limited company with
170 forward thinking investors, conceived in 2005, at Kerala, India.
• This social enterprise company owns 85acres of land in
Virudunagar, Tamilnadu, however unutilized due to water scarcity
and electricity problems.
• It farms Banana, rice, millets, vegetables, etc in leased lands at
various places in Kerala, with emphasis on Good Agricultural
Practices (GAP) using modern technology, but in a sustainable
form
• It just owned 8.5 acres of serene beautiful riverside agriculture land
in Attappadi, Kerala.

44. AGNEYA PHILOSOPHIES to live better
1. Understandingwealth is the key to a balanced life
2. Informed eating is the key to great health
3. Daily de-toxication leads to wellness
4. Uncertainty in life fills enthusiasmin our life
5. Modest living (least carbon footprint) leads to sustainability
6. Necessities of life shall be met to the possible extend through local
economy and encouraging barter system
7. Competing each other shall move its way to complimenting each
other

45. Food Products- already Launched in the market

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Our sustainable
agriculture
initiative

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Add –ons: All kind of spices

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Add –ons: All kind of herbs

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Add ons: All kind of fruits

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Add ons: All kind of honey bee & butterfly garden

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Future prospect: -Solar power plant in Virudunagar land
Solar irradiation index at
Virudunagar
5.53 GHI (W/m^2)
Land area (minimum) 65 acres = 263,046 m^2
Total power extraction possible 1.45 MW
Working for 5 hours (conservative) 7,250 KWh / day
Selling price to central grid 4 INR / kWh
Total revenue per day 29,000 INR
Considering 300 days 87 Lakhs/year
Investment required / MW 6.5 Crores (this will reduce in future)
Payback period 7 years
The added
benefits will be
• Subsidies
• Carbon
credit
• Taxfree

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If UAE, the desert country
has the courage to dream
of “Masdar City”, the first
ZERO carbon city in the
world, why we, multi-
talented Indians cannot
think of “Susthithi
Nikethan” ?
Every Seed has the potential of a Forest –
Every dream has the potential of a materialization

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Let us decide before it is too late, before we
lose our energy, before wrinkles makes us
unwanted for the rest of the world. Let us work
on our sustainability through this great team
work, with a team of positive people around us

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Final message
Warmly inviting every positive person to this noble
venture and Wishing you all great life ahead
Let every body be happy. Let all the good people, good
dreams, good thoughts, good action be protected. Let all
the good animals, good birds, good reptiles, good fishes,
good micro-organisms be protected. Let all the trees and
plants be protected. Let the Panchabuthas, the soil earth,
the air, the water, the fire and the cosmic ether with all its
celestial objects be balanced and good. Bless me to see the
natures wisdom every moment. Bless me to see the creator
embedded in every creation.