The document discusses a company's plan to launch a new type of chip called carrot chips. It provides an executive summary and then covers various topics related to the marketing plan including current market analysis, the target market, competitors, and SWOT analysis. The company aims to market the carrot chips nationwide with a focus on urban and suburban areas using advertisements across television, newspapers, internet and radio. The goal is to provide consumers with a higher quality chip that has no harmful chemicals.

1. WEL COMEWEL COME
TOTO
MY PRESENTATIONMY PRESENTATION

2. NAME : KAPIL DEV DATTANAME : KAPIL DEV DATTA

3. Topic
 Datta group ofDatta group of
company launch a newcompany launch a new
type chips (carrottype chips (carrot
chips)chips)

4. ContentContent
1.1. Executive SummaryExecutive Summary
2.2. Current Market AnalysisCurrent Market Analysis
3.3. TechnologyTechnology
4.4. Market SummaryMarket Summary
5.5. Target MarketTarget Market
6.6. Target Market SegmentsTarget Market Segments
7.7. SWOT AnalysisSWOT Analysis
8.8. CompetitorsCompetitors
9.9. Marketing StrategyMarketing Strategy
10.10. MissionMission

5. Executive SummaryExecutive Summary
 DattaDatta group of company started it’s first commercial productiongroup of company started it’s first commercial production
in 1990. The vision is to be recognized as the most successfulin 1990. The vision is to be recognized as the most successful
food and beverage company in Bangladesh.food and beverage company in Bangladesh.
 Our factory is situated at Sripur, 55 km north of Dhaka; OurOur factory is situated at Sripur, 55 km north of Dhaka; Our
produces is instant noodles, chanacur, repacks milks, soups,produces is instant noodles, chanacur, repacks milks, soups,
beverages etcbeverages etc
 The company wants to launch a new type of chips in the market.The company wants to launch a new type of chips in the market.
It is totally different from the traditional chips. It is a high qualityIt is totally different from the traditional chips. It is a high quality
chips which will be harmless. There will no chemical color in thischips which will be harmless. There will no chemical color in this
chip which has no bad side effectchip which has no bad side effect
 The target market of that product will be those who think thatThe target market of that product will be those who think that
chips are harmful for health; and the current users of the chips.chips are harmful for health; and the current users of the chips.
 After analyzing SWOT analysis I have seen that the companyAfter analyzing SWOT analysis I have seen that the company
has a great opportunity in this business. Other hand, there are ahas a great opportunity in this business. Other hand, there are a
few risk involved in this business. Considering all the possiblefew risk involved in this business. Considering all the possible
threats I can suggest the company that it will be profitable tothreats I can suggest the company that it will be profitable to
enter this business because there are some positive sides of theenter this business because there are some positive sides of the
product. So the higher authority should consider this marketingproduct. So the higher authority should consider this marketing
plan.plan.

6. Current Market AnalysisCurrent Market Analysis
 Bangladesh is a developing country.Bangladesh is a developing country.
Though the economic condition ofThough the economic condition of
this country is not so good, Thethis country is not so good, The
economy is turning from agriculturaleconomy is turning from agricultural
sector to industry sectors. So thesector to industry sectors. So the
future of any industry like chips in thisfuture of any industry like chips in this
country is very bright.country is very bright.

7. Market SummaryMarket Summary
 According to my market survey, theAccording to my market survey, the
market has a demand of this kind ofmarket has a demand of this kind of
product. At present, a lot of chips areproduct. At present, a lot of chips are
available in the market. There is an ideaavailable in the market. There is an idea
in the market that chips are veryin the market that chips are very
harmful for the health. So a lotharmful for the health. So a lot
of conscious people do not take chipsof conscious people do not take chips
and many parents do no feel comfort toand many parents do no feel comfort to
give chips to their children. So peoplegive chips to their children. So people
have a latent demand of harmless chips.have a latent demand of harmless chips.

8. TechnologyTechnology
 The technological environment ofThe technological environment of
Bangladesh is not developed. So,Bangladesh is not developed. So,
new and advanced technology andnew and advanced technology and
machinery have to be importedmachinery have to be imported
from abroad for the production offrom abroad for the production of
qualified chips.qualified chips.

9. Target MarketTarget Market
 The children of the countryThe children of the country
 The current users of the chips. The current users of the chips.

10. Target Market SegmentsTarget Market Segments
 Datta group of company hasDatta group of company has
segmented its market on the basissegmented its market on the basis
of following categories.of following categories.
 GeographicGeographic
 DemographicDemographic
 Behavioral FactorBehavioral Factor

11. GeographicGeographic
 For the urban, sub urban and ruralFor the urban, sub urban and rural
area’s citizen of all over thearea’s citizen of all over the
country.country.
 Especially for the convenientEspecially for the convenient
transportation areas .transportation areas .

12. DemographicDemographic
 Children generally under teen-age.Children generally under teen-age.
 Young generation generally underYoung generation generally under
age range 15-25.age range 15-25.
 Educated people and consciousEducated people and conscious
parents.parents.

13. Behavioral FactorBehavioral Factor
 Those who have negative ideasThose who have negative ideas
about the traditional chips.about the traditional chips.
 Those who seek good quality.Those who seek good quality.
 The non-users and regular users ofThe non-users and regular users of
the chips.the chips.

14. S.W.O.T. AnalysisS.W.O.T. Analysis
 The overall evaluation of aThe overall evaluation of a
company’s Strengths, Weaknesses,company’s Strengths, Weaknesses,
Opportunities and Threats is calledOpportunities and Threats is called
S.W.O.T. analysis. AS.W.O.T. analysis. A
brief discussion of Sharma groupbrief discussion of Sharma group
of company’s internal and externalof company’s internal and external
environment is as follows.environment is as follows.

15. Internal Environment AnalysisInternal Environment Analysis
 The strengths and weaknessesThe strengths and weaknesses

16. StrengthsStrengths
 Expert and experienced managementExpert and experienced management
 Maintain strong delivery schedule.Maintain strong delivery schedule.
 Strong financial support.Strong financial support.
 Company has strong manpower.Company has strong manpower.
 Sharma group of company’s has a greatSharma group of company’s has a great
reputationreputation
 Use of modern technologyUse of modern technology
 Product has the brand personality.Product has the brand personality.

17. WeaknessesWeaknesses
 Carrot chips is a new product of theCarrot chips is a new product of the
company.company.
 Sharma group of company has many kindSharma group of company has many kind
of product, But for this new type ofof product, But for this new type of
product, distribution and promotion willproduct, distribution and promotion will
have to be taken.have to be taken.
 As it is a new flavor product, it will beAs it is a new flavor product, it will be
difficult to manage customers for thedifficult to manage customers for the
company.company.

18. External Environment AnalysisExternal Environment Analysis
 The opportunities and threatsThe opportunities and threats

19. OpportunitiesOpportunities
 There is a demand for this kind ofThere is a demand for this kind of
product.product.
 Company has good image in the market.Company has good image in the market.
 There are no existing chips like CARROTThere are no existing chips like CARROT
ChipsChips
 Developed communication channel.Developed communication channel.
 Company has a lot of vehicles to deliverCompany has a lot of vehicles to deliver
the productthe product

20. ThreatsThreats
 The present chips manufacturers are alsoThe present chips manufacturers are also
strong competitors.strong competitors.
 It may fail to fulfill the expectations of theIt may fail to fulfill the expectations of the
customers.customers.
 Foreign chips company.Foreign chips company.
 High cost of the raw materials.High cost of the raw materials.
 Political environment of the countryPolitical environment of the country

21. CompetitorsCompetitors
 The main competing brands are asThe main competing brands are as
follows: follows:
 Pran chipsPran chips
 Meridian chipsMeridian chips
 Indian lay’s chipsIndian lay’s chips
 Ruchi chips etc.Ruchi chips etc.

22. Marketing StrategyMarketing Strategy
 Datta group of company will decide toDatta group of company will decide to
market carrot chips allover the countrymarket carrot chips allover the country
especially in the urban and sub urbanespecially in the urban and sub urban
areas.areas.
 Customers will be communicatedCustomers will be communicated
through advertisements such as TVthrough advertisements such as TV
ads, newspaper ads, internet and otherads, newspaper ads, internet and other
media such as radio.media such as radio.

23. MissionMission
 To provide highest-quality chips.To provide highest-quality chips.

24. Questions & AnswersQuestions & Answers

25. Thank youThank you