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The Transition from Print to Digital Publishing PART FOUR: A Roadmap for Digital Publishing

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Presented at the US Government Publishing Office (GPO) Digital Publishing Symposium on June 17, 2015. PART FOUR: A Roadmap for Digital Publishing covers changes in major book publishing processes and key terms associated with the transition from print to digital publishing.

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The Transition from Print to Digital Publishing PART FOUR: A Roadmap for Digital Publishing

  1. 1. The Transition from Print to Digital Publishing PART FOUR: A Roadmap for Digital Publishing US Government Publishing Office (GPO) Digital Publishing Symposium Washington, DC June 17, 2015 Ted Hill, THA Consulting www.thaconsulting.com
  2. 2. PART FOUR: A Roadmap for Digital Publishing
  3. 3. What to do?
  4. 4. Ask yourself: Do I… Know what it is? Understand it? Tested, experimented with it? Incorporated it into my practices?
  5. 5. The Learning Curve Know Understand Experiment Master
  6. 6. Editorial Discover Curate & Transform Content Sign Authors
  7. 7. New Types of Content Key Terms & Concepts for Editorial
  8. 8. Key Terms & Concepts for Editorial • Chapters • Chunks • Short form • Serials • Collections • Enhanced books • Video • Apps
  9. 9. New Sources of Content Key Terms & Concepts for Editorial
  10. 10. Key Terms & Concepts for Editors • Self Published • Translation • User Generated – Wikipedia, Wattpad, Smashwords
  11. 11. Production Multiple Reading Platforms Make Books
  12. 12. Cross Platform/ Multi-Format Publishing Key Terms & Concepts for Production
  13. 13. Key Terms & Concepts for Production • InDesign • PDF • EPUB • Mobi/KF8 • HTML • XML
  14. 14. Fixed vs Reflowable Formats Key Terms & Concepts for Production
  15. 15. MS Word Styles Key Terms & Concepts for Production
  16. 16. XML Workflow Key Terms & Concepts for Production
  17. 17. Core eBook Technologies Key Terms & Concepts for Production
  18. 18. Key Terms & Concepts for Production • EPUB 3.0 • HTML5 • CSS3 • XHTML
  19. 19. Display Optimization Key Terms & Concepts for Production
  20. 20. Key Terms & Concepts for Production • eReader • Browser • Phone • Tablet • Phablet
  21. 21. Digital Rights Management (DRM) Key Terms & Concepts for Production
  22. 22. Accessibility Key Terms & Concepts for Production
  23. 23. Marketing Seek & Develop Audiences Influence Retail Channels
  24. 24. Search Engine Optimization (SEO) Key Terms & Concepts for Marketing
  25. 25. Search Engine Marketing (SEM) Key Terms & Concepts for Marketing
  26. 26. Direct to Consumer (DTC) Key Terms & Concepts for Marketing
  27. 27. Social Media Marketing Key Terms & Concepts for Marketing
  28. 28. Sampling/Free Key Terms & Concepts for Marketing
  29. 29. Sales Extend Reach Fill Store Shelves
  30. 30. Bibliographic Metadata (product information) Key Terms & Concepts for Sales
  31. 31. ONIX (ONline Information eXchange) Key Terms & Concepts for Sales
  32. 32. Subject Codes (BIC, BISAC, Thema) Key Terms & Concepts for Sales
  33. 33. Digital Asset Distributor Key Terms & Concepts for Sales
  34. 34. Digital Channel Management Key Terms & Concepts for Sales
  35. 35. Business Intelligence/Analytics Key Terms & Concepts for Sales
  36. 36. The traditional print value chain Author Editor Marketer Retailer Reader
  37. 37. The emerging digital value chain Reader Author Editor Marketer Retailer
  38. 38. Resources for Global Digital Publishing Digital Book World A commercial platform offering educational resources for consumer publishers and their partners. Stages the annual Digital Book World conference in NYC. www.digitalbookworld.com
  39. 39. Resources for Global Digital Publishing Book Industry Study Group A not-for-profit trade association that develops industry-wide standards, best practices and research. Develops and maintains the ONIX and BISAC standards. www.bisg.org
  40. 40. Resources for Global Digital Publishing International Digital Publishing Forum A global trade and standards organization dedicated to the development of electronic publishing. Develops and maintains the EPUB standard. www.idpf.org
  41. 41. Resources for Global Digital Publishing BIC-Book Industry Communications An independent organization committed to improving the book supply chain. Creates and maintains the BIC Basic standards. www.bic.org.uk
  42. 42. Resources for Global Digital Publishing EDItEUR The trade standards body for the global book and serials supply chain. Provides research, standards and guidance for EDI, metadata and rights management. www.bic.org.uk
  43. 43. ted@thaconsulting.com

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