The Transition from Print to Digital Publishing PART FOUR: A Roadmap for Digital Publishing

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Presented at the US Government Publishing Office (GPO) Digital Publishing Symposium on June 17, 2015. PART FOUR: A Roadmap for Digital Publishing covers changes in major book publishing processes and key terms associated with the transition from print to digital publishing.

Technology

The Transition from Print to Digital
Publishing
PART FOUR: A Roadmap for Digital Publishing
US Government Publishing Office (GPO)
Digital Publishing Symposium
Washington, DC
June 17, 2015
Ted Hill, THA Consulting www.thaconsulting.com

PART FOUR:
A Roadmap for Digital Publishing

Ask yourself: Do I…
Know what it is?
Understand it?
Tested, experimented with it?
Incorporated it into my practices?

The Learning Curve
Know
Understand
Experiment
Master

Editorial
Discover
Curate &
Transform
Content
Sign
Authors

New Types of Content
Key Terms & Concepts for Editorial

Key Terms & Concepts for Editorial
• Chapters
• Chunks
• Short form
• Serials
• Collections
• Enhanced books
• Video
• Apps

New Sources of Content
Key Terms & Concepts for Editorial

Key Terms & Concepts for Editors
• Self Published
• Translation
• User Generated
– Wikipedia, Wattpad, Smashwords

Production
Multiple
Reading
Platforms
Make
Books

Cross Platform/
Multi-Format Publishing
Key Terms & Concepts for Production

Key Terms & Concepts for Production
• InDesign
• PDF
• EPUB
• Mobi/KF8
• HTML
• XML

Fixed vs Reflowable
Formats
Key Terms & Concepts for Production

MS Word Styles
Key Terms & Concepts for Production

XML Workflow
Key Terms & Concepts for Production

Core eBook Technologies
Key Terms & Concepts for Production

Key Terms & Concepts for Production
• EPUB 3.0
• HTML5
• CSS3
• XHTML

Display Optimization
Key Terms & Concepts for Production

Key Terms & Concepts for Production
• eReader
• Browser
• Phone
• Tablet
• Phablet

Digital Rights Management
(DRM)
Key Terms & Concepts for Production

Accessibility
Key Terms & Concepts for Production

Marketing
Seek &
Develop
Audiences
Influence
Retail
Channels

Search Engine Optimization
(SEO)
Key Terms & Concepts for Marketing

Search Engine Marketing
(SEM)
Key Terms & Concepts for Marketing

Direct to Consumer
(DTC)
Key Terms & Concepts for Marketing

Social Media Marketing
Key Terms & Concepts for Marketing

Sampling/Free
Key Terms & Concepts for Marketing

Bibliographic Metadata
(product information)
Key Terms & Concepts for Sales

ONIX
(ONline Information
eXchange)
Key Terms & Concepts for Sales

Subject Codes
(BIC, BISAC, Thema)
Key Terms & Concepts for Sales

Digital Asset Distributor
Key Terms & Concepts for Sales

Digital Channel Management
Key Terms & Concepts for Sales

Business
Intelligence/Analytics
Key Terms & Concepts for Sales

The traditional print value chain
Author Editor Marketer Retailer Reader

The emerging digital value chain
Reader
Author
Editor
Marketer
Retailer

Resources for Global Digital Publishing
Digital Book World
A commercial platform offering educational
resources for consumer publishers and their
partners. Stages the annual Digital Book World
conference in NYC.
www.digitalbookworld.com

Resources for Global Digital Publishing
Book Industry Study Group
A not-for-profit trade association that
develops industry-wide standards, best
practices and research. Develops and
maintains the ONIX and BISAC standards.
www.bisg.org

Resources for Global Digital Publishing
International Digital Publishing Forum
A global trade and standards organization
dedicated to the development of electronic
publishing. Develops and maintains the
EPUB standard.
www.idpf.org

Resources for Global Digital Publishing
BIC-Book Industry Communications
An independent organization committed to
improving the book supply chain. Creates
and maintains the BIC Basic standards.
www.bic.org.uk

Resources for Global Digital Publishing
EDItEUR
The trade standards body for the global book
and serials supply chain. Provides research,
standards and guidance for EDI, metadata
and rights management.
www.bic.org.uk

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The Transition from Print to Digital Publishing PART FOUR: A Roadmap for Digital Publishing

1. The Transition from Print to Digital Publishing PART FOUR: A Roadmap for Digital Publishing US Government Publishing Office (GPO) Digital Publishing Symposium Washington, DC June 17, 2015 Ted Hill, THA Consulting www.thaconsulting.com

2. PART FOUR: A Roadmap for Digital Publishing

3. What to do?

4. Ask yourself: Do I… Know what it is? Understand it? Tested, experimented with it? Incorporated it into my practices?

5. The Learning Curve Know Understand Experiment Master

6. Editorial Discover Curate & Transform Content Sign Authors

7. New Types of Content Key Terms & Concepts for Editorial

8. Key Terms & Concepts for Editorial • Chapters • Chunks • Short form • Serials • Collections • Enhanced books • Video • Apps

9. New Sources of Content Key Terms & Concepts for Editorial

10. Key Terms & Concepts for Editors • Self Published • Translation • User Generated – Wikipedia, Wattpad, Smashwords

11. Production Multiple Reading Platforms Make Books

12. Cross Platform/ Multi-Format Publishing Key Terms & Concepts for Production

13. Key Terms & Concepts for Production • InDesign • PDF • EPUB • Mobi/KF8 • HTML • XML

14. Fixed vs Reflowable Formats Key Terms & Concepts for Production

15. MS Word Styles Key Terms & Concepts for Production

16. XML Workflow Key Terms & Concepts for Production

17. Core eBook Technologies Key Terms & Concepts for Production

18. Key Terms & Concepts for Production • EPUB 3.0 • HTML5 • CSS3 • XHTML

19. Display Optimization Key Terms & Concepts for Production

20. Key Terms & Concepts for Production • eReader • Browser • Phone • Tablet • Phablet

21. Digital Rights Management (DRM) Key Terms & Concepts for Production

22. Accessibility Key Terms & Concepts for Production

23. Marketing Seek & Develop Audiences Influence Retail Channels

24. Search Engine Optimization (SEO) Key Terms & Concepts for Marketing

25. Search Engine Marketing (SEM) Key Terms & Concepts for Marketing

26. Direct to Consumer (DTC) Key Terms & Concepts for Marketing

27. Social Media Marketing Key Terms & Concepts for Marketing

28. Sampling/Free Key Terms & Concepts for Marketing

29. Sales Extend Reach Fill Store Shelves

30. Bibliographic Metadata (product information) Key Terms & Concepts for Sales

31. ONIX (ONline Information eXchange) Key Terms & Concepts for Sales

32. Subject Codes (BIC, BISAC, Thema) Key Terms & Concepts for Sales

33. Digital Asset Distributor Key Terms & Concepts for Sales

34. Digital Channel Management Key Terms & Concepts for Sales

35. Business Intelligence/Analytics Key Terms & Concepts for Sales

36. The traditional print value chain Author Editor Marketer Retailer Reader

37. The emerging digital value chain Reader Author Editor Marketer Retailer

38. Resources for Global Digital Publishing Digital Book World A commercial platform offering educational resources for consumer publishers and their partners. Stages the annual Digital Book World conference in NYC. www.digitalbookworld.com

39. Resources for Global Digital Publishing Book Industry Study Group A not-for-profit trade association that develops industry-wide standards, best practices and research. Develops and maintains the ONIX and BISAC standards. www.bisg.org

40. Resources for Global Digital Publishing International Digital Publishing Forum A global trade and standards organization dedicated to the development of electronic publishing. Develops and maintains the EPUB standard. www.idpf.org

41. Resources for Global Digital Publishing BIC-Book Industry Communications An independent organization committed to improving the book supply chain. Creates and maintains the BIC Basic standards. www.bic.org.uk

42. Resources for Global Digital Publishing EDItEUR The trade standards body for the global book and serials supply chain. Provides research, standards and guidance for EDI, metadata and rights management. www.bic.org.uk

43. ted@thaconsulting.com

The Transition from Print to Digital Publishing PART FOUR: A Roadmap for Digital Publishing

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