Presentation Luís Rasquilha IV Regional EACD Lisbon Debate 2009
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IV Regional EACD Lisbon Debate over the topic "Social Media: Changing Communications One Blog at a time" 10th november 2009, presentation by Luís Rasquilha
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Presentation Luís Rasquilha IV Regional EACD Lisbon Debate 2009
- 1. 1 Social Media Trends in the next 2.0 Generation Business World Luis Rasquilha Managing Partner/Senior Vice-President 10 Novembro 2009
- 2. 2 Give me Interactive Kicks Computer Game Generation
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- 14. 14 2. Sartorialist vs Stitsh by Kees Elands, The Netherlands
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- 18. 18 In the UK, MSN Messenger has more 19 – 49 year old monthly users than the 18 – 49 readership of Company, Cosmo, Marie Claire and Glamour combined!
- 19. 19 Over a third of 16 – 30 year olds in the UK now give out their Instant Messaging details rather than their phone number to someone they want to contact them again. (MSN Research 2003)
- 20. 20 Students would more willingly change their bank account than their IM account Continental Research
- 21. 21 The power of Blogging Computer Game Generation
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- 24. 24 “It began with conversations. Then we got into broadcast media. Now we are going back to conversations. It’s a full circle.” “It’s the first technology to enable a simple conversation to go instantly global. It’s the first to decentralize corporate communications.”
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- 28. 28 Old Rule: businesses that determine what customers need and then manipulate demand to meet their offerings. New Rule: networks of customers and producers who jointly create value. This is the shift in the early part of the 21st century.
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- 30. 30 The immutable, standalone Web site is dead. Say hello to a Web that increasingly looks like a library full of chatty components that interact and talk to one another.
- 31. 31 2. Carrotmob by Guillermo Boces, Buenos Aires
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- 42. 42 Web 2.0 Empowers The Better World.
- 43. 43 7. Knitting Net Grannies. By Joris de van der Schueren, best contribution from the 'Redevco Cool Retail Hunt'
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- 47. 47 ‘Today, when you lose a customer, you don’t lose just that customer, you risk losing that customer’s friends. And thanks to the internet and blogs and consumer rate-and-review services, your customer have lots and lots of friends all around the world.’
- 48. 48 Download da Apresentação Articles & Contentswww.ayr-consulting.com
- 49. 49 Contacts: Mobile: (+351) 93 970 10 50 e-mail : luis.rasquilha@ayr-consulting.com SKYPE: lrasquilha LinkedIn Profile: http://www.linkedin.com/in/lrasquilha Twitter URL: http://twitter.com/Lrasquilha Facebook: http://www.facebook.com/lrasquilha
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