This document outlines a business plan for a mobile app called GymCrowd that tracks gym crowding in real-time. The app founders are Filip Kik, Taron Kephart, Will Schoellkopf, and Brad Shoemaker. GymCrowd will allow users to check gym crowding levels and waitlists for equipment. It will have basic and premium versions available on iOS, Android and Windows platforms. The business aims to target college students and busy areas with a $0.99 basic version and $2.99 premium version including advertisements. Marketing strategies include social media, gym posters, and partnerships. The team plans to obtain initial funding, hire additional staff, and begin app development.

1. Filip Kik
Taron
Kephart
CEO/President
Chairman
Will
Schoellkopf
CTO
Mobile
Web App
Brad
Shoemaker
CTO

2. Problem
• Overcrowded Gyms
• Time wasted waiting for
machine availability
• Ruined workouts due to lack of
available weights/equipment
• Need for optimized
quality of workouts
and time spent in gym

3. Solution
• Mobile web app for Apple iOS, Android, Windows
smartphones
• Tracks/displays how crowded gym is in real-time
• Members scan upon entry and exit
• Users check-in to specific machine or room
• Basic and Premium
versions
• “GymCrowdKarma”

4. Business Model
• Geared towards college students/busy zip
codes
• Purchased through App Store/Google Play
• $0.99 basic version/ $2.99 premium
version
• Advertisements - $1 to remove
• 40% Gross Margin

5. Marketing and Sales
 Facebook, google, other
search engines
 Posters in gyms and health
stores
• Part of gym membership
applications
• Advertising in other apps

6. Competition
 Gym Flow only available on Apple App
Store
 “VirtuaGym Fitness Home and Gym” –
workout instructions
 “Total Gym Fitness” – tracks your health,
connects to twitter
 General fitness apps – no direct
competition

7. Underlying Magic
 Available for iPhone, Android and Windows
 Waitlist feature for equipment
 Social aspect – “Karma Points”
 Gym crowding for specific sections, rooms,
or equipment
 Little direct competition, first mover
advantage

8. Risks and Mitigations
 Market/Competition Risks
 Mitigated with First Mover Advantage
 Technology/Product Risks
 Mitigated with Reliable QR code system
 Management/Team Risks
 Hire employees who workout frequently
 Financial Risk
 Karma Points system to ensure user base

9. Team Organization
Filip Kik
CEO
President
Taron
Kephart
Chairman
Will
Schoellkopf
CTO
Brad
Shoemaker
CTO
GymCrowd
 Flat Structure
 Consistent Vision
 Each Employee is an
Ambassador
 Each Executive hires one
to two more employees
CFO

10. Cash Flows
200000
Dollars
150000
100000
50000
0
-50000



Break even point at 26 months
Cumulative sales of 350,000 by end of
year 3
Assume 50% of users remain active
Year
Year
Year
Year
Year
1
2
3
4
5

11. Current Status

Completed


Team formed, venture name decided, business plan done
Still to do
1. Obtain initial $15,000 investment
2. Hire additional programmer
3. Find office location and purchase necessary materials
4. Begin development of application
5. Contact target gym locations for marketing

12. Works Cited
1) "American FactFinder." American FactFinder. United States
Census Bureau, n.d. Web. 14 May 2013.
2) Dorf, Richard C., and Thomas Byers. Technology Ventures: From
Idea to Enterprise. Boston [etc.: McGraw-Hill Higer Education,
2008. Print.
3) "Flat Organization Structure." The Business Plan.
TheBusinessPlan, 2013. Web. 14 May 2013. <http://the-businessplan.com/flat-organization-structure/>.
4) Pappas, Andreas. "Which Apps Make Money?" VisionMobile.
N.p., 12 Nov. 2012. Web. 14 May 2013.
5) Fusion, Jenn. "What Is the Target Market for Fitness Gyms?"
Small Business. N.p., n.d. Web. 16 May 2013.
6) Stravarius, Justin. "25 Killer Tips for Facebook Marketing."
AppStorm.net. N.p., 27 Sept. 2010. Web. 14 May 2013.
<http://web.appstorm.net/roundups/social-media-roundups/25tips-for-killer-facebook-marketing>.