The document discusses a public ridesharing portal for the Bergen region of Norway. It notes that private car traffic is expected to increase 40% while public transport has only 10% of the available seats. The portal would provide an easy connection between ridesharers, including 9000 employees from 9 companies and 16,000 employees of the city and county. Potential future benefits include a neutral platform integrating different ridesharing apps with public transport and taxis to help develop critical mass for ridesharing across the 350,000 citizens in the region.