The document discusses new products, market trends, sales performance, and forecasts for a food and beverage company. It introduces new chocolate bars, sprinkles, and a creme mix product for 2012. It provides data on chocolate and fruit drink market sizes, growth rates, and the company's sales by channel and top customers. The summary also overviews the company's manufacturing capacity, supplier relationships, human resources, and sales forecasts with and without additional investment.

1. New Products
2012

2. 2

3. 3

4. 4

5. 5

6. Chocolate Bar:130g e 50g
Milk Bar, Crunch, White Bar and Peanut
6

7. Chocolate Sprinkles
7

8. CREMIX
8

9. Layout
Chocolate Box 9

10. Chocolate Market
Volume Evolution- Mil Tons
CAGR
+ 8%
Source: Nielsen – 85% coverage: Total market ‘10= 178,9 mil tons
10
Excludes Easter Value= R$ 4 bilhões

11. Per capita consumption- World
Chocolates- Kg / Year
11
Souce: Abicab – Total Production Includes Easter+ Stores

12. 12

13. Exclusive Packaging
13

14. Camp Mix x Main Competitor
14

15. Camp Mix – Fruit Mix Beverage
Market
Mixed Drink - up to 24% Juice (mn liters)
Juice Drinks
CAGR: 9.4% 314
301
284
268
231
200
2005 2006 2007 2008 2009 2010
Fonte: Euromonitor
Value: R$ 1,2 bi 15

16. Camp Chewing Gum
Licensing
16

17. Chewing Gum - Market
+ 5,9%
17
Source: Nielsen

18. Marketing Activities
Marketing & Trade Marketing

19. Marketing
Sponsor – São Paulo Cup
19

20. Marketing
Soccer Sponsor– Portuguesa Team
2011 - 2012
20

21. Customers Fairs
21

22. Trade Marketing
22

23. Trade Marketing
23

24. Trade Marketing
24

25. Trade Marketing
25

26. Trade Marketing
26

27. Sales Structure
Closing 2011

28. Sales by Channel
CANAL R$ Part %
WHOLESALERS 30.865.032 16,2
CASH’N’CARRY 53.547.837 28,1
DISTRIBUTORS 34.497.092 18,1
FOOD SERV / PRIVATE 12.402.374 6,5
SUPERMARKET 58.152.138 30,5
Exports 1.046.319 0,6
TOTAL 190.510.790 100
28

29. TOP 10 Customers
Cliente Tipo
ATACADÃO Wholesaler
BARCELONA Wholesaler
DIPALMA Wholesaler
ARMAZ MATEUS Distributor
SONDA Supermarket
ARCOM Wholesaler
VRG Institutional
HOYER Distributor
WAL MART Supermarket
DIA% Supermarket
29

30. Sales Structure
Sales Manager’s 9
Sales Supervisor’s 20
Sales Representatives 87
Sales Promoters 157
Active customers 1.484
Exclusive Distributors 69
30

31. Exclusive distribution in Brazil
Products manufactured in Germany by Christmas Lebkuchen
Schmidt and Gottfried Wiclein Gmbh & Co.
31

32. Private Label and Services
32

33. Airlines Production
33

34. Manufacturing and Operations
April’12

35. Installed Production Capacity
3 shifts
Million Litres / Year
Juice / Nectar 123
Powder Soft Drink - 10g, 20g, 25g, 250g 627
Desserts – 30g (units) 24
Total Sku‘s 110
35

36. Suppliers
April’ 2012

37. Top 10 Suppliers
1. Tetra Pak - Packaging
2. União São João - Sugar
3. Açúcar Guarani - Sugar
4. Zaraplast -Packaging
5. Louis Dreyfus - Juice Concentrate
6. Duas Rodas - Flavors
7. CAS Importadora - Raw material
8. Naturasuc - Grape Juice
9. Brix Brasil - fruit pulp
10. Penha papel - carton
37

38. Human Resources
April’2012

39. Human Resources
Employees
Manufacturing 362
Administrative 76
Commercial & Mkt 64
Total 502
Cost Payroll (with payroll taxes)– R$ 876.000,00
39

40. Thank you!
40

41. Sales Forecast without Investment
R$ Millions
CAGR
+15,5%
41

42. Sales Forecast with Investment
R$ Millions
CAGR
+ 25,7%
42