The document discusses the mobile apps industry in Bangladesh. It notes that Bangladesh's mobile market is growing the fastest in the world at a CAGR of 12%. While Bangladesh did not previously see mobile apps as a potential business, there are now several local app stores and Bangladeshi apps in global stores like Google Play. The industry is working on apps for consumers, enterprises, and games. Several initiatives are working to develop the app industry through events, programs and challenges. However, the industry faces challenges around awareness, technology adoption, payments, and government policies. The document proposes numerous activities to establish infrastructure, develop apps, provide training, support startups, conduct advocacy, and hold expos to further develop the mobile apps industry in Bangladesh

1. Mobile Apps Industry
Positioning Bangladesh
by MoMo Dhaka Chapter

2. Few facts on the mobile industries world wide &
Bangladesh
Time Period : 2011 to 2016
The fastest Mobile subscriber growth with a
CAGR of 9.4 % is in Africa
followed by
Asia Pacific , with a CAGR of 9 %
Bangladesh’s mobile market will grow fastest
with a CAGR of 12 %
Saturday, December 28, 2013
Source:
1. The Portio Research Ltd.
2. ITU (International Telecommunication Union)

3. Mobile Apps - Bangladesh
• Bangladesh Scenario:
»03 Years back, Bangladesh did not think
‘Mobile Apps ‘ as a potential business
line.
»At present we have atleast 5+ local App
Stores
»Bangladeshi Apps positioned them on
the Global App Stores like: Google Play
Store, App Store ( iPhone- Apple)
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4. Industry transition trend …
Follow the trend …
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5. Mobile Apps - Bangladesh
• Industry is working on Mobile Apps in the
following 03 categories:
»For Consumers
»For Enterprises
»For Games
Platforms: Android, iPhone, Windows, BlackBerry,
Symbian
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6. Different initiatives for Mobile App Development :
We are in the journey of building Bangladesh as a brand
for "Mobile Application" epicenter of the world.
-National Mobile App Development Awareness
Program by MoICT
- Mobile Monday Bangladesh Chapter, BASIS
- Mobile App Idea Contest by Bangla link & EATL
- Academia- Industry Bridge Program by MobioApp
- App Contest by Alo- Ashbei
- Million App Developer; Cloud Camp Bangladesh
- Hackathon by World Bank, GDG & A2i
Saturday, December 28, 2013

7. So far we have crawled by ourselves.
The Industry faces some challenges:
Let me shed some lights on them …

8. Challenges…
• Awareness Creation
• Readiness for Technology Transition
• Segmentation of Enterprise Verticals
• Setting the priority of the business segments
• BDIX not being promoted hence the cost of
service delivery is high.
• Policy intervention by the ICT Ministry and BTRC
Saturday, December 28, 2013

9. Challenges…
• Easy Payment / Transaction Method
• Dialogue with Bangladesh Bank and NBR
• Not being able to sell to Google Store
• Dialogue between Government and Google
• Govt. policy to open / create / expose APIs to
their application (N-ID and Voter ID) Databases
for various citizen services apps
• Action from Govt. needed
• Govt. Patronization on advertisements on mobile
phones / apps (e.g. 10% of total govt. advertisements through mobile
apps. )
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10. Proposed Activities…
• Establishment/Infrastructure/institute
- 7 Divisional Game Institute in collaboration
with local partners
- 64 Mobile lab establishment
- Establish 64 district level training points in
local institutes/universities/collages
- 7 Divisional App Testing Labs
Saturday, December 28, 2013

11. Proposed Activities…
• Mobile App/Game Development`
- 2500 App Development for Government &
Private Services by Industry Players to ensure
World Class Quality
• - 500 Enterprise application development for
different industry sectors (including mobile ERP,
Accounting, Monitoring & Evaluation tools etc)
• - 2000 Game based on available text book
materials (exercise)
- 1000 General Playing Game development based
on local context
Saturday, December 28, 2013

12. Proposed Activities…
• Training & Skill Development
- 500 trainer/assessor (target)Training for Teachers
(CSE Department, Polytechnics, Private Institutes etc)
- 10000 Mobile App Developer, Conduct one semester
long course in association with
local universities/institutes in 64 districts
- 3000 (target) Game Animator Training, Non Technical
- 3000 (target) UX Designer training, Non Technical
- 2000 (target) training for App
monetization, marketing, branding, management etc.
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13. Proposed Activities…
Industry Placement/Start-up
- 2000 Students Industry Placement (developer,
UX, Animator) (App Developer Company will hire
for at least 3 months after successful course)
- 100 app developer
company/entrepreneur/start-up mentoring,
ensure minimum venture
capital for highly committed participants,
matchmaking from new developer, ux expert,
content expert, animator, business manager
Saturday, December 28, 2013

14. Proposed Activities…
• Policy/Advocacy
- 100 Policy level Symposium/Workshop/Advocacy Meeting
Promotion
- National Level Promotion Plan to create Smart Phone/App
Awareness- to promote developed app & game to target user
Research:
National Mobile Application Industry Road-map
Expo
1 International mobile app expo
• 7 Divisional expo
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15. Thank You
Saturday, December 28, 2013