This presentation is aimed at providing a comparative analysis between Google and Microsoft on the basis of their CSR initiatives.

1. GOOGLE v/s MICROSOFT
A CSR PERSPECTIVE
Team members
• Aatish Ahuja
• Aman Jaiswal
• Avinash Tripathi
• Kundan Singh
• MD Ajmal
• Rakesh Sehrawat
• Rohit Yadav
• Abhishek Paul
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Presented ByPresented By
Abhishek Paul

2. PREFACE
This PowerPoint presentation is aimed at providing a
comparative analysis between Google and Microsoft in
terms of their CSR activities. What types of CSR activities
have both the MNC’s indulged in & how they differ in their
CSR approaches, their progress so far is what we have
tried to focus on in the presentation.

3. What exactly is CSR ?
Corporate Social Responsibility (CSR) is becoming an increasingly
important activity to businesses nationally and internationally.
According to Lord Holme and Richard Watts "Corporate Social
Responsibility is the continuing commitment by business to behave
ethically and contribute to economic development while improving the
quality of life of the workforce and their families as well as of the local
community and society at large" As globalisation accelerates and large
corporations serve as global providers, these corporations have
progressively recognized the benefits of providing CSR programs in their
various locations

4. Key Drivers for CSR
• Enlightened self-interest - creating a synergy of ethics, a cohesive society and a
sustainable global economy where markets, labour and communities are able to
function well together.
• Social investment - contributing to physical infrastructure and social capital is a
necessary part of doing business.
• Transparency and trust - business has low ratings of trust in public perception.
There is increasing expectation that companies will be more open, more
accountable and be prepared to report publicly on their performance in social
and environmental arenas.
• Increased public expectations of business - globally companies are expected to
do more than merely provide jobs and contribute to the economy through taxes
and employment.

5. “Eighty-six percent of employees polled said they
would recommend Microsoft as a great place to
work.”

6. COMPANY BACKGROUND
• In 1975, Paul Allen and Bill Gates formed a partnership named Microsoft. Their vision was clear,
yet huge. In the 1970’s, companies relied on typewriters using carbon paper as few people knew
of microcomputers. Allen and Gate’s vision was to have a computer on every desktop and in
every home.
• In 1980, Allen and Gates hired Gates’ former Harvard classmate Steve Ballmer to help run
Microsoft. In the same year, IBM and Microsoft collaborate to focus on producing an operating
system. The new operating system will provide software that manages or runs the computer
hardware and link computer programs with their hardware. It would famously be known as the
Microsoft Disk Operating System.
• Over the next 35 years dating to this year, 2015, Microsoft continues to be one of the front-
runners in personal and business electronics technology, pulling in $22.2 billion in the quarter
ending on June 30, 2015. Microsoft has also introduced more mobile devices such as phones and
tablets. Microsoft has focused on more user-friendly and personalized programs for their users as
social media has become an integrated part of society. Microsoft has also began to link all devices
and their information, making users’ information readily available to all devices.

7. PRINCIPLES
•MICROSOFT believes that technology offers renewed possibilities that can empower
educators, students, youth and entrepreneurs in the country. Therefore their citizenship efforts
in India are guided by the three principles of empower, imagine and realize.
EMPOWER: Transforming Education and Expanding Digital Inclusion
Empower is about transforming education and expanding digital inclusion. It means
helping youth acquire the skills that are necessary to survive and thrive in the 21st
century workplace. YouthSpark programs do that. A few examples are:
- Free software: Office365 is free for all students and teachers in India and provides
ready access to technology tools that power learning and collaboration. 90 lakh
students use this free software today.
- Training for teachers: To make teachers proficient in using technology in the
classroom they train teachers every year. They have already trained 7.5 lakh teachers
in India through different program

8. EMPOWER: Transforming Education and Expanding Digital Inclusion
Some important programs in this area include:
• Partners in Learning – Project Shiksha, Started in 2003, the program aims to
accelerate IT literacy and enhance the classroom environment among government
schools across the country.
• YouthSpark – Project Jyoti, in partnership with NGOs the program equips youth
from marginalized background on basic IT skills, spoken English, personality
development and then helps place them in appropriate jobs or start their own
enterprise.
• Project Saksham, gives impetus to the National Mission of Education through ICT
(NMeICT). The common goal is to build connectivity and a knowledge network
among and within institutions of higher learning in the country.
• Accessibility : Microsoft has focused on technology inclusion for all, making
computing easier for people with disabilities, by working with governments,
industry, academia and NGOs to help develop innovative accessibility solutions.

9. EMPOWER: Transforming Education and Expanding Digital Inclusion
• Digital Saksharta or the Digital Literacy Curriculum is a free online program to
enable people with digital literacy to help them employ the edge of computing in
everyday life.
• Employee Giving and Volunteering Program complements the efforts of the
Indian government for Education, through direct contributions and participation by
Microsoft employees. The amount contributed is matched by Microsoft
• Software Donations - Microsoft India has donated over 300 crore rupees in
software products to eligible NGOs. As part of this initiative, Microsoft recently
made its latest Cloud product Office365 available as a donation to eligible
nonprofits.
• Connect IT Program - launched in 2009, the program builds the capacities of the
NGOs to integrate and use technology to achieve their development projects.
• Disaster and Humanitarian Response - Microsoft Group in India has been at the
forefront of generating assistance for natural disasters like the Uttarakhand flash-
floods, J&K and Assam more recently.

10. IMAGINE: Unleashing Future Innovators
Imagine is about inspiration and possibilities. It is about unleashing future innovators. Young people need
to imagine a different kind of world that is filled with new possibilities and believe that they can build it.
• Imagine Cup : a global technology competition that provides high school and university students a
chance to apply their knowledge and passion to develop technology solutions for some of the world’s
toughest problems.
• DreamSpark : a software giveaway for students, providing them with access to the latest Microsoft
developer and designer tools at no charge.
• YouthSpark LIVE events : bring young people together to identify the skills they need to succeed in life,
figure out how technology will accelerate them forward, and get connected to programs that will help
them get there.
• DigiGirlz India : launched in 2013, the program provides opportunity to high school girls to participate
in workshops and connect with Microsoft’s employees. Hence, encouraging more girls to take up careers
in technology.
• Low cost devices: highly subsidized Windows tablets and PCs running free software are helping
Governments across Sates provide students a window to a new world. Windows software is free for
OEMs manufacturing devices that are under 9 inches in size. Many local OEMs are launching low cost
tablets for educational institutions with free Windows operating system
• College Accelerators & hackathons: Several Tier I engineering colleges are part of our college
Accelerator program, learning the newest technology and participating in hackathons to build new apps
every year.

11. REALISE: Increasing Employability and Entrepreneurship
Realize is about helping young people apply their skills and ideas to secure
employment, pursue grater education, or start a new business or social venture.
Some examples of programs that help increase employability and entrepreneurship.
• BizSpark, gives software startups access to Microsoft software development tools
and connections with key industry players, including investors.
• Microsoft Academia Accelerator, in collaboration with the faculty at select leading
Indian engineering colleges, aims to enhance the Computer Science curriculum in
selective areas.
• Microsoft Student Partners (MSPs), aimed at empowering student’s community
across colleges and universities by giving them access to free Microsoft technology,
trainings on Microsoft platform & products, and through certifications and skill
development.
• Microsoft Innovation Centers (MICs), launched with a vision of driving innovation
and providing incubation and expert hands-on support on Microsoft technology
innovation, research, and software solutions, aimed at creating a pool of student
technology experts across India.

12. CSR : CORPORATE CITIZENSHIP
EFFORTS
•A key reason why Microsoft has recently been recognized is because of Microsoft’s
contributions to global communities. Mainly, this is done by donations of technology and
cash: Microsoft's total annual giving surpassed $1 billion for the first time, with cash
donations of $119 million and in-kind donations worth $948.6 million.
•From 2004-2006, Microsoft created two programs: “Partners in Learning” and “Partners
in Learning Grants”, both dedicated to providing technology resources and training in
schools primarily to those who do not have access to technology and education. The
learning grants program also invests $253 million aimed to training students and teachers.
With underdeveloped schools who aim to integrate technology and tech skills in the
classroom, Microsoft assists through their learning grants program as well.

13. •In 2012, Microsoft launched “YouthSpark”, an organizational initiative designed to assist
worldwide youth by providing the tools and opportunities for success; some examples
include assisting youth receive employment and providing software to enhance classroom
learning, as was the case for Ignacia Pica. The initiative is on track to surpass Microsoft’s
goal of creating opportunities for 300 million youth over three years, having created
opportunities for 227 million youth to date, including 124 million in FY14.
•In 2013, Microsoft began launching software at reduced or no costs to non-profits. Office
365 and Windows 8 were made available to eligible non-profit organizations, NGOs, and
public libraries in 92 countries around the world, providing $55 million worth of Office 365
subscriptions to nearly 11,500 non-profits globally. In FY13, Microsoft donated software to
over 70,000 non-profits, and have a goal to increase that number to 150000 in FY16.
CSR : CORPORATE
CITIZENSHIP EFFORTS

14. CSR : CORPORATE CITIZENSHIP
EFFORTS
•Microsoft also has instituted new privacy and data security measures, including expanding
their use of encryption across services, providing choice and transparency on data location,
and strengthening legal protections for customers. They fought for and won the right to
increase their disclosure on the volume of national security orders for customer data that
they receive from the US government.
•In 2011, the Global Network Initiative (GNI) conducted an assessment on Microsoft’s
implementation of GNI policies, particularly in protecting the principles of Privacy and
Freedom of Expression. The report, made public as part of GNI’s 2011 annual report, found
that Microsoft made strong efforts to implement GNI policies to protect employee and
consumer privacy while also complying with governmental requests.

15. CSR : Ethical Business Conduct and
Governance
• Microsoft states that they have “zero tolerance for failure to adhere”
to company policies regarding compliance and business conduct. In
aligning with Microsoft’s values of a fair and lawful business model,
their Standards of Business Conduct emphasizes topics of financial
integrity, anti-corruption, and conflicts of interest. More than 99
percent of Microsoft employees completed annual training on the
Standards of Business Conduct, available globally in 17 languages, as an
effort by Microsoft to promote and ensure ethical business practices.
• The Board of Directors appointed an independent Chairman, John
Thompson, coincident with Satya Nadella's appointment as Chief
Executive Officer.

16. CSR : Responsible Sourcing (Foxconn
Issue)
• Many Western electronics and information technology companies, including
Microsoft, are partnered with a Taiwanese electronics contract manufacturer,
Foxconn Technology Group. In recent years, Foxconn has faced a number of
controversies concerning their labor practices, such as poor working conditions
and work-related suicides. Foxconn’s Western partners, especially Apple, were
also scrutinized by their association with Foxconn. Microsoft has since improved
their efforts to partner with organizations that operate ethically and legally.
• In FY14, Microsoft completed 217 third-party audits and Microsoft assessments
of 131 Tier 1 and high- and medium-risk Tier 2 hardware suppliers. In all of these
instances, the suppliers instituted corrective action plans that were approved by
Microsoft, and follow-up audits confirmed that the suppliers were implementing
the corrective action plans.

17. CSR : Responsible Sourcing (Foxconn
Issue)
•Microsoft also expanded their work with their hardware suppliers to
build capabilities on environmental health and safety management and
to improve factory workers' living environments.
•Microsoft began to screen their non-hardware suppliers against 23
different ethical, social, and environmental risks by country and by
commodity category and to roll out new assurance requirements for
the suppliers found to pose the highest risks.

18. CSR : Workplace/Environmental
Sustainability
•Microsoft met their carbon neutrality commitment through internal efficiency projects,
the purchase of more than 3 billion kilowatt hours (kWh) of renewable energy (equivalent
to 100 percent of our global electricity use), and a carbon offset project portfolio
representing more than 600,000 metric tons of carbon dioxide (CO2) emissions. They
achieved that all new data centers have an average 1.125 Power Usage Effectiveness
(PUE), which is one-third less than the industry average data center PUE of 1.7.
•The percentage of women in the global workforce grew from 24 to 28 percent and the
number of Microsoft senior executive women and minorities increased from 36 to 48.
Employee Giving hit a peak of 53.2 million dollars with a 59 million dollar company match
for 2015 to date.

19. “Globally, Google has donated over $100 million in grants,
$1 billion in technology resources, and 80,000 hours of
Googler volunteering to nonprofits in 2014 around the

20. COMPANY BACKGROUND
Google, Inc. (Google) is a Delaware corporation with its headquarters located at
Mountain View, California. Founded in 1998 by Larry Page and Sergey Brin, Google
is an Internet search engine technology provider. Now Google is far more than a
search website and it has grown to be a large collection of products and services.
The company name “Google” is the misspelled word of “Googol180” which is the
mathematical term for a 1 followed by 100 zeros181. Yet Google's play on the term
reflects the company's mission to organize the world's information and make it
universally accessible and useful. Now there are more than 1 billion search queries
everyday using Google web search service.
On April 29, 2004, Google filed a registration statement for an initial public
offering of securities with the U.S. Securities and Exchange Commission, which
became effective on August 19, 2004. The company's common stock is registered
with the U.S. Securities and Exchange Commission pursuant to Section 12(g) of the
Exchange Act, and is quoted on the Nasdaq Stock Market.

21. PRINCIPLES
•Implementing a CSR policy helps organizations increase visibility and reputation, develop the
capacity to anticipate trends, increase the motivation and involvement of personnel, and increases
the ability to prevent crises. Google has been observed to have been firmly committed to active
philanthropy and to addressing the global challenges of climate change, education and poverty
alleviation.
•“Don't be evil” which is the Google’s informal corporate slogan which means Google serve their
users – as well they should – and establishes a baseline for decision-making.
CSR Plan for Google
1. Evaluate current methods of communicating CSR and their effectiveness
2. Gather information on all CSR initiatives by Google
3. Gather information about CSR-related criticisms
4. Communicate this information to stakeholders and consumers alike
5. Evaluate communication to ensure that the intended message is being communicated.

22. CSR : Google China Social Innovation Cup for College Students
• Google China Social Innovation Cup for College Students : is a nationwide
competition that aims to empower China’s youth to become agents of social
change. By soliciting project ideas from college students and funding viable
proposals, Google hopes to instill in China’s future leaders the values of social
responsibility, the importance of community welfare, and the spirit of self-
empowerment. Among all colleges and universities that participate in the
competition, 100 of them that top in the number of proposal submission share
500 Google "Campus Volunteer Stars" Scholarships every year. Social issues
addressed have included education, poverty alleviation, disability aid, healthcare,
women and children, arts and culture, and community development. Through
project evaluation, mentorship and funding, they hope to play a role in driving
true social innovation in China.

23. CSR : SUPPORTING EARTHQUAKE
RELIEF EFFORTS
Amidst the chaos and despair, of the 8.0 magnitude earthquake that struck the Sichuan
province in Western China, claiming the lives of tens of thousands on May 12,
2008Google’s various departments mobilized immediately to support rescue and relief
efforts. In early September 2008, Google funded construction of 15 Google Quake Relief
Hope Schools in the city of Mianyang in Sichuan province, helping 18,184 elementary and
high school students to return to the classroom. Google has also partnered with Mercy
Corps, Save the Children, Doctors without Borders and other organizations to commit
rescue and relief support to quake victims for the next 2-3 years, focusing especially on
rebuilding, rehabilitating, and retraining.

24. CSR : GOOGLE GRANTS
• Google Grants is an in-kind donation program awarding free AdWords
advertising to select charitable organizations. Since its inception, we
have supported hundreds of organizations in advocating and
promoting their causes, from animal rights and literacy to abandoned
children and HIV education.

25. CSR : FOCUS ON CHILD SUPPORT
• Google has announced support to three Non-profits in India, with $500,000 in grants to promote child safety
campaigns. With the grant, Google aims to support nonprofits with smart applications of technology, and
help scale initiatives aimed towards child safety programs and campaigns in India.
• The three short listed nonprofits have been doing phenomenal work in providing free counselling to children
in need of help, rescuing children from slavery, trafficking, sexual abuse and forced labor with innovative mix
of technology. Grants through Google.org will be used to scale existing initiatives to help reach more
children and create more awareness about the need to protect the future of these children.
• Childline India Foundation – provides a free phone service for children in need of help or protection. By
dialing 1098 any time of day or night, children or concerned adults can access care from trained providers
who can connect them to government or NGO services. Google’s grant will support the Childline and help
them develop an online platform for its services.
• Bachpan Bachao Andolan – mission is to protect and rescue children from slavery, trafficking, and forced
labor. Google’s grant will fund BBA to create a program for fighting child sexual abuse, including the
development of an online information site, an advocacy campaign and a national conference for experts and
providers.
• Tulir – works to prevent and heal child sexual abuse across India. It offers a school-based curriculum to help
children stay safe, education for professionals who work with children, resources for healing victims, and
does advocacy around the issues.

26. CRC : “CUTTING THE CRAP”
Google’s current waste reduction efforts span many areas of their business -- and demonstrate at
what circular economy principles can look like in practice. Here are several ways Google has
already begun to “cut the crap”:
Cutting energy waste : Over the last five years, Google has been able to improve their data center operations
and hardware to get 3.5 times the computing power out of the same amount of electricity. Turning waste into
energy at the main campus, Google pipes in landfill gas from a local landfill to supply a portion of electric and
heating needs.
Cutting materials waste : Since 2007, we've repurposed enough outdated servers to avoid buying over 300,000
new replacement machines. As they’ve designed and constructed new buildings in the last year, recycling of
demolition waste and onsite materials kept more than 10,000 tons of material out of landfills.
Cutting food waste : In addition to the large-scale composting program, Google uses a software system in their
kitchens to track pre-consumer food waste (expired items, trimmings, etc.). At the Bay Area campuses alone,
this system has prevented more than 170,000 pounds of food going into the waste stream over the past year.
A growing number of our kitchens serve baked goods and other foods made with Coffee Flour, a flour derived
from traditionally discarded parts of a coffee plant.
Cutting water waste : At the main campus, they invest in drought-resistant landscaping and irrigate with
recycled water whenever possible.

27. CSR : Future is Clean (#FutureIsClean)
initiative
• Google seems to be deeply committed to environmental sustainability and renewable
energy, and raising awareness about these issues is part of the solution. That's why, in
2013 Google became the internet and technology partner of Solar Impulse, a project
aiming at flying around the world on a plane using only solar power, in order to raise
awareness for what's possible with clean technology and renewable energy.

28. GOOGLE GREEN & GOOGLE.ORG
• More than any other tech company, or even corporation, Google has put its money
where its mouth is when it comes to renewable energy. In three short years, Google has
made more than $1bn worth of direct investments in renewable energy.
• In 2005, Google started Google.org, the philanthropy wing of the global search giant
with an initial investment of $1 billion. To support the initiative, Google had set aside
three million shares during its IPO. In November 2007 Google.org declared the launch
of a project called RE<C Renewable Energy Cheaper than Coal, a project aimed at
producing energy from renewable sources-wind and solar. The other notable social
initiatives by Google include- Google Crisis Response, Google for non-profits and Google
Flu and Dengue Trends. Google Crisis Response which comprises of Google person
finder, Google crisis maps, and Google public alerts is aimed at making critical
information easily available to the public during times of natural disasters. Google Crisis
Response has proved its usefulness during the Haiti earthquake, 2010 Pakistan floods,
tsunami, Queensland floods.

29. Google & Microsoft
• With an active Foundation like the Bill and Melinda Gates Foundation
working towards eradicating goliaths of diseases like malaria and
pneumonia, Google is obsessed with fixing the world’s broadband
problem. High-speed Internet is the electricity of the 21st century,
but much of the planet remains in the gaslit era. Only about 2.7
billion people are actually wired. It may also be considered in the
company’s strategic interests to get more people online—inevitably,
visitors to the web click on Google ads. The charitable Foundation is
although not a part of Microsoft but Bill Gates’ involvement is
philanthropic which is strategically a bit better than Google’s Project
Loon balloons which aims to connect earthlings through the internet
thereby trying to induce economic development.

30. THANK YOU