2013 FLWC Travel Magazine presentation

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The PowerPoint slides from the 2013 Finger Lakes Wine Country travel magazine presentation from July 24, 2012.

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2013 FLWC Travel Magazine presentation

  1. 1. Finger Lakes Wine Country2013 TRAVEL MAGAZINE July 24, 2012
  2. 2. Meet the Team Finger Lakes Wine Country Staff  Morgen McLaughlin, President  Christina Roberts, Marketing & PR Manager Hour Custom Publishing Staff  EdPeabody, General Manager  Andy Walters, Advertising Account Executive
  3. 3. The Partnership Finger Lakes Wine Country contracts with Hour Custom Publishing to produce the annual magazine.
  4. 4. Circulation & Distribution 150,000 magazines printed Distributed to:  Visitor Information Centers & AAA Offices (78,000)  Western NY  North East PA  Northern NJ  Finger Lakes Wine Country  Advertisers (5,000)  Tourism Businesses Upon Request (3,000)  Direct to consumer (60,000)  All 50 states, Canada, and Europe  Events (4,000)  NYC, Boston, Buffalo, Cleveland, Washington DC, etc.
  5. 5. Digital Edition  Total Issue Visits: 12,449 YTD  Total Advertiser Impressions: 59,867 YTD
  6. 6. Digital Edition One way we’ve promoted the digital edition…
  7. 7. Editorial Content 2011 Stories  Local Flavors, Michael Welch  FingerLakes Wine Country boasts a bounty of culinary options.  Deep Roots, Thomas Pellechia  Finger Lakes wine has been “emerging” for 175 years and counting.  Great Escapes: Year-Round Surprises in Finger Lakes Wine Country, Dave DeGolyer  The region abounds with the experiences you won’t find anywhere else in the world.
  8. 8. Editorial Content 2012 Stories  Five Times the Charm, Katharine Dyson  The picture-perfect villages of Finger Lakes Wine Country.  50 Years Later…, Rochelle Bilow  Dr. Konstantin Frank’s vinifera revolution keeps spreading.  Beyond the Lakes, Judy McAdoo  Recreation and relaxation along the Finger Lakes’ “other” waterways.
  9. 9. Submit Recommendations Have a great story idea? Or a great freelance writer you’d like to recommend? Let us know! Deadline for submissions – August 15th http://tinyurl.com/FLWC-StoryIdeas
  10. 10. Submit Photography Photos must be high resolution, 300+dpi
  11. 11. Advertising Various Sizes & Rates  See Media Kit for complete listing of options Special Sections  Wine & Dine  Marketplace  Stay & Play  Tasting Notes
  12. 12. Advertising Early Bird Discount  By November 30th – 5% discount Annual Funding 2013 Partner Discount  25% discount Space Deadline – January 9, 2013 Creative Deadline – January 23, 2013
  13. 13. Advertising Cooperative Advertising  Work together to split costs  Work through county partners to receive 25% discount Design Options  Hour Custom Publishing offers design assistance at additional cost.  Elance.com
  14. 14. Featured Listings Funding Partners Receive Featured Listings  Wineries  Accommodations  Attractions  Highlighted on mapping
  15. 15. Thank you!

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