Fabula Branding is an agency that specializes in creating and rebranding brands. They offer services in consumer, corporate, and space branding including naming, slogans, logos, packaging design, and more. The agency has a team of 22 branding experts and has won numerous awards for their work internationally. Their process focuses on research, development of verbal and visual brand attributes, and ensuring designs are optimized for production and success.
Lecture - Exhibition Design - Ron Newman - VDIS10014 Exhibition DesignVirtu Institute
This document provides a creative brief for an exhibition booth for Culina at the FHA 2014 event in Singapore. The objective is to provide guests an exclusive sensory experience celebrating Culina's 20th anniversary. The target audience are invited guests seeking a classy, sophisticated environment. Key elements to consider include integrating the food preparation area seamlessly and portraying a unique selling proposition aligned with Culina's brand of high class hospitality through superior products and services.
How difficult is to build a real attractive product! Well, how difficult is to build an interesting product. Buff, how difficult is to build just a product… Let us show you the right path
The document outlines the skills and experience of a graphic designer, including proficiencies in design software like Photoshop and Illustrator. It details work history designing packaging, signs, presentations and promotional materials for fashion, retail and hospitality brands in Dubai and the Philippines over the past 15 years. Responsibilities involved brand identity development, website creation, video editing, and managing social media accounts. Education includes a Bachelor's degree in Computer Science and training in 3D modeling and multimedia development.
S. Erik Toth - Portfolio - Exhibit Booth DesignSe Toth Design
The document appears to be a design portfolio belonging to Shawn Erik Toth that showcases various exhibit booth designs he has worked on. It includes projects for clients such as Andrés Imaging & Graphic, HP, Manga Entertainment, and Panoramic Images. For each project, it lists the client, event, booth size, and Toth's responsibilities such as design, production management, and installation. The portfolio serves to highlight Toth's experience and capabilities in exhibit design and building custom branded environments for various trade show booths.
Good design is about more than just aesthetics - it is a process that involves studying how people interact with a company's products and services to drive innovation. Adopting good design was key to IBM's transformation from a cash register company into a global technology leader under Thomas Watson. Watson hired Eliot Noyes as IBM's first design consultant to implement an holistic design approach across all aspects of IBM. Nowadays, design thinking has become central to business strategy and a way for companies both large and small to gain competitive advantages over commoditized products and services.
The document discusses Michele Lazzaro and Daniele Padovani's roles at dp69 and their experience in marketing, advertising, optics, and jewelry design. It also covers the importance dp69 places on quality control, craftsmanship, functionality, appeal, communication, customer service, and international expansion through a new office in Miami.
Marcos Bendrao is a branding and creative strategy expert based in Portugal seeking a new strategic role. He has over 10 years of experience in branding and currently works at GCI, a communication group, overseeing brand strategy and creative projects. He is passionate about using creative thinking and strategy to create meaningful brand experiences that transform markets.
Lecture 1 - VDIS10023 – From Design Brief to Design.
This presentation will introduce you to "The Design Brief"...one of the most important document that every designer must be able to decode.
Lecture - Exhibition Design - Ron Newman - VDIS10014 Exhibition DesignVirtu Institute
This document provides a creative brief for an exhibition booth for Culina at the FHA 2014 event in Singapore. The objective is to provide guests an exclusive sensory experience celebrating Culina's 20th anniversary. The target audience are invited guests seeking a classy, sophisticated environment. Key elements to consider include integrating the food preparation area seamlessly and portraying a unique selling proposition aligned with Culina's brand of high class hospitality through superior products and services.
How difficult is to build a real attractive product! Well, how difficult is to build an interesting product. Buff, how difficult is to build just a product… Let us show you the right path
The document outlines the skills and experience of a graphic designer, including proficiencies in design software like Photoshop and Illustrator. It details work history designing packaging, signs, presentations and promotional materials for fashion, retail and hospitality brands in Dubai and the Philippines over the past 15 years. Responsibilities involved brand identity development, website creation, video editing, and managing social media accounts. Education includes a Bachelor's degree in Computer Science and training in 3D modeling and multimedia development.
S. Erik Toth - Portfolio - Exhibit Booth DesignSe Toth Design
The document appears to be a design portfolio belonging to Shawn Erik Toth that showcases various exhibit booth designs he has worked on. It includes projects for clients such as Andrés Imaging & Graphic, HP, Manga Entertainment, and Panoramic Images. For each project, it lists the client, event, booth size, and Toth's responsibilities such as design, production management, and installation. The portfolio serves to highlight Toth's experience and capabilities in exhibit design and building custom branded environments for various trade show booths.
Good design is about more than just aesthetics - it is a process that involves studying how people interact with a company's products and services to drive innovation. Adopting good design was key to IBM's transformation from a cash register company into a global technology leader under Thomas Watson. Watson hired Eliot Noyes as IBM's first design consultant to implement an holistic design approach across all aspects of IBM. Nowadays, design thinking has become central to business strategy and a way for companies both large and small to gain competitive advantages over commoditized products and services.
The document discusses Michele Lazzaro and Daniele Padovani's roles at dp69 and their experience in marketing, advertising, optics, and jewelry design. It also covers the importance dp69 places on quality control, craftsmanship, functionality, appeal, communication, customer service, and international expansion through a new office in Miami.
Marcos Bendrao is a branding and creative strategy expert based in Portugal seeking a new strategic role. He has over 10 years of experience in branding and currently works at GCI, a communication group, overseeing brand strategy and creative projects. He is passionate about using creative thinking and strategy to create meaningful brand experiences that transform markets.
Lecture 1 - VDIS10023 – From Design Brief to Design.
This presentation will introduce you to "The Design Brief"...one of the most important document that every designer must be able to decode.
Our group has over twenty years of experience in the retail and travel retail sectors, and specializes in creating unique retail spaces and shopping experiences to engage customers with brands through an innovative mix of creativity and new technology, which enhances the point of sale and increases productivity.
The technical skills we have acquired over the years, our creative design department fully oriented towards the latest international trends and most advanced developments, major investments in research and development, the integration of new digital technologies into the world of retail, but above all our many years of experience and the reputation we have built have established us as an industry leader for the most prestigious luxury brands in Italy and the world.
We offer a complete service: creativity, research, design, technical surveys and design, production, assembly and logistics, all overseen by a dedicated project manager who guarantees a personalized service tailored to the individual needs of each customer.
www.gruppo-pozzi.com
Riccardo Gualandi is an experienced graphic designer with over 5 years of experience leading design projects and collaborating with clients and creative teams. He currently works as head graphic designer for Challenge Advisory, where he oversees rebranding efforts including website and marketing document design. He has also worked on branding projects for other clients across industries like education, jewelry, and police technology. Gualandi aims to create designs that meet business objectives and invoke desired emotional responses from audiences.
Mark Ainsworth has over 25 years of experience in fashion design and brand management. He has held creative leadership roles at major brands such as Nike, DKNY, and Paul Smith. More recently, he has focused on brand strategy and design consultancy for Chinese brands. He specializes in brand positioning, product design, and team leadership.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
Innophoenix is an advertising agency based in Jakarta, Indonesia with a branch office in Hong Kong. The agency aims to be the best below-the-line agency in Indonesia by offering innovative ideas and high quality products and services. Innophoenix provides a wide range of services including event planning, branding, graphic design, merchandise, and printing. The agency works on projects such as events, product displays, signage, packaging, apparel, and other printed materials.
This document is a resume for Violeta Anguelova Hadjimitova. It summarizes her professional experience in communication, design, and project management over 11 years. She is currently a freelance art director and graphic designer in Sofia, Bulgaria, and is seeking full-time or consulting opportunities internationally in related fields. Her resume details previous roles including complaint agent, journalist, art director, graphic designer, decorator, and communications assistant. She has a bachelor's degree in business communication and graphic design.
Paolo Sparano Vitelli has over 20 years of experience in marketing design, product design, and project management. He has worked with global brands in South America, North America, and Europe. He is fluent in Portuguese, English, Italian, and Spanish. Vitelli has a strong background in conceptualization, production, and design thinking.
Ninth Space Brand Consultants; Our Work Ninth Space
Snippets from our recent projects.
For more info: kathryn@ninthspace.com
We are a full-service brand and design consultancy based in Dubai.
Since launching in 2009, we have been helping clients across Asia, the Middle East, and North America to develop their brands.
Our passion is to take brands from concept to marketplace in a thorough, meaningful way. To build brands that people will love and believe in and that really make a difference to our clients business.
Collective is a brand consulting studio that provides business development solutions and services to partners such as brand consulting, brand communication, content development, location marketing, and entrepreneurship expertise. They believe in standing behind companies to help with business performance, brand recognition, and execution. Their team has extensive experience developing strategies and campaigns for both local and international clients across various industries.
ECH Creative Agency was founded in 2017 as a strategic design agency that provides suitable and customized branding solutions for the needs of your business. With our professional and enthusiastic team, we desire to turn your business ideas into reality, developing size, and expanding the influences of your brand on the competitive digital economy market.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
Stimulo is a product design agency that helps companies design and develop more competitive products through their Stimulo 360 methodology. This methodology involves identifying market opportunities, developing valuable and feasible concepts, and delivering stimulating products while guiding clients through the entire production and implementation process. Stimulo has experience designing successful products for over 10 years and takes a business-oriented approach to design.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
An Introduction To 21st Century BrandsJamie Lister
21st Century Brands is a brand consultancy focused on generating ideas from the heart of brands and connecting them to shifting consumer realities. They believe brands prosper when they provide compelling reasons for people to include them in complex lives. The consultancy is led by Director Jamie Lister and a team with experience developing new products and revitalizing brands. They offer strategic brand planning and creation of organizing principles to guide brands through complex environments.
DAA Group is a branding and promotional firm based in India that specializes in brand strategy, consultancy, design, and promotional activities across many industries. They understand what makes a brand successful and how to employ effective branding and promotional strategies to help both large and small brands. DAA Group provides innovative brand strategies and designs comprehensive branding platforms to engage target customers through creative promotional strategies online and offline. Their services include logo design, web design, exhibitions, outdoor advertising, events, catalog design, and more.
The Thinking Agency provides multi-channel marketing and design solutions with over 12 years of experience. They have a team of 8 designers with expertise in print, web, 3D, and branding who work to understand client business objectives. They challenge assumptions at every stage and provide fully integrated creative propositions. Their portfolio includes print, interactive solutions, and case studies of branding, marketing campaigns, and online launches they have created for clients.
The Thinking Agency provides multi-channel marketing and design solutions with over 12 years of experience. They have a team of 8 designers with expertise in print, web, 3D, and branding who work to understand client business objectives. They challenge assumptions at every stage and provide fully integrated creative propositions. Their portfolio includes print, interactive solutions, and case studies of branding, marketing campaigns, and online launches they have created for clients.
BrandHOUSE Capabilities and CredentialsChris Waldron
BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services.
We help clients to communicate
by partnering with them to tell stories and open conversations
on their behalf.
ED Creations Design Studio is an independent creative design agency based in Colombo, Sri Lanka. They bring together experience and skills to form a small, hardworking team that produces work that is interesting, beautiful, and effective. Their strengths include branding, print design, packaging, photography, and digital media. They aim to provide a consistent, effective service through intelligent design and full immersion in their clients' expertise. The studio was founded in 2009 by Eranga Wimalasuriya and focuses on developing creative solutions and building relationships with loyal clients.
Our group has over twenty years of experience in the retail and travel retail sectors, and specializes in creating unique retail spaces and shopping experiences to engage customers with brands through an innovative mix of creativity and new technology, which enhances the point of sale and increases productivity.
The technical skills we have acquired over the years, our creative design department fully oriented towards the latest international trends and most advanced developments, major investments in research and development, the integration of new digital technologies into the world of retail, but above all our many years of experience and the reputation we have built have established us as an industry leader for the most prestigious luxury brands in Italy and the world.
We offer a complete service: creativity, research, design, technical surveys and design, production, assembly and logistics, all overseen by a dedicated project manager who guarantees a personalized service tailored to the individual needs of each customer.
www.gruppo-pozzi.com
Riccardo Gualandi is an experienced graphic designer with over 5 years of experience leading design projects and collaborating with clients and creative teams. He currently works as head graphic designer for Challenge Advisory, where he oversees rebranding efforts including website and marketing document design. He has also worked on branding projects for other clients across industries like education, jewelry, and police technology. Gualandi aims to create designs that meet business objectives and invoke desired emotional responses from audiences.
Mark Ainsworth has over 25 years of experience in fashion design and brand management. He has held creative leadership roles at major brands such as Nike, DKNY, and Paul Smith. More recently, he has focused on brand strategy and design consultancy for Chinese brands. He specializes in brand positioning, product design, and team leadership.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
Innophoenix is an advertising agency based in Jakarta, Indonesia with a branch office in Hong Kong. The agency aims to be the best below-the-line agency in Indonesia by offering innovative ideas and high quality products and services. Innophoenix provides a wide range of services including event planning, branding, graphic design, merchandise, and printing. The agency works on projects such as events, product displays, signage, packaging, apparel, and other printed materials.
This document is a resume for Violeta Anguelova Hadjimitova. It summarizes her professional experience in communication, design, and project management over 11 years. She is currently a freelance art director and graphic designer in Sofia, Bulgaria, and is seeking full-time or consulting opportunities internationally in related fields. Her resume details previous roles including complaint agent, journalist, art director, graphic designer, decorator, and communications assistant. She has a bachelor's degree in business communication and graphic design.
Paolo Sparano Vitelli has over 20 years of experience in marketing design, product design, and project management. He has worked with global brands in South America, North America, and Europe. He is fluent in Portuguese, English, Italian, and Spanish. Vitelli has a strong background in conceptualization, production, and design thinking.
Ninth Space Brand Consultants; Our Work Ninth Space
Snippets from our recent projects.
For more info: kathryn@ninthspace.com
We are a full-service brand and design consultancy based in Dubai.
Since launching in 2009, we have been helping clients across Asia, the Middle East, and North America to develop their brands.
Our passion is to take brands from concept to marketplace in a thorough, meaningful way. To build brands that people will love and believe in and that really make a difference to our clients business.
Collective is a brand consulting studio that provides business development solutions and services to partners such as brand consulting, brand communication, content development, location marketing, and entrepreneurship expertise. They believe in standing behind companies to help with business performance, brand recognition, and execution. Their team has extensive experience developing strategies and campaigns for both local and international clients across various industries.
ECH Creative Agency was founded in 2017 as a strategic design agency that provides suitable and customized branding solutions for the needs of your business. With our professional and enthusiastic team, we desire to turn your business ideas into reality, developing size, and expanding the influences of your brand on the competitive digital economy market.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
Stimulo is a product design agency that helps companies design and develop more competitive products through their Stimulo 360 methodology. This methodology involves identifying market opportunities, developing valuable and feasible concepts, and delivering stimulating products while guiding clients through the entire production and implementation process. Stimulo has experience designing successful products for over 10 years and takes a business-oriented approach to design.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
An Introduction To 21st Century BrandsJamie Lister
21st Century Brands is a brand consultancy focused on generating ideas from the heart of brands and connecting them to shifting consumer realities. They believe brands prosper when they provide compelling reasons for people to include them in complex lives. The consultancy is led by Director Jamie Lister and a team with experience developing new products and revitalizing brands. They offer strategic brand planning and creation of organizing principles to guide brands through complex environments.
DAA Group is a branding and promotional firm based in India that specializes in brand strategy, consultancy, design, and promotional activities across many industries. They understand what makes a brand successful and how to employ effective branding and promotional strategies to help both large and small brands. DAA Group provides innovative brand strategies and designs comprehensive branding platforms to engage target customers through creative promotional strategies online and offline. Their services include logo design, web design, exhibitions, outdoor advertising, events, catalog design, and more.
The Thinking Agency provides multi-channel marketing and design solutions with over 12 years of experience. They have a team of 8 designers with expertise in print, web, 3D, and branding who work to understand client business objectives. They challenge assumptions at every stage and provide fully integrated creative propositions. Their portfolio includes print, interactive solutions, and case studies of branding, marketing campaigns, and online launches they have created for clients.
The Thinking Agency provides multi-channel marketing and design solutions with over 12 years of experience. They have a team of 8 designers with expertise in print, web, 3D, and branding who work to understand client business objectives. They challenge assumptions at every stage and provide fully integrated creative propositions. Their portfolio includes print, interactive solutions, and case studies of branding, marketing campaigns, and online launches they have created for clients.
BrandHOUSE Capabilities and CredentialsChris Waldron
BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services.
We help clients to communicate
by partnering with them to tell stories and open conversations
on their behalf.
ED Creations Design Studio is an independent creative design agency based in Colombo, Sri Lanka. They bring together experience and skills to form a small, hardworking team that produces work that is interesting, beautiful, and effective. Their strengths include branding, print design, packaging, photography, and digital media. They aim to provide a consistent, effective service through intelligent design and full immersion in their clients' expertise. The studio was founded in 2009 by Eranga Wimalasuriya and focuses on developing creative solutions and building relationships with loyal clients.
Rowland Heming-PKG offers packaging consultancy, analysis, and training services with over 40 years of experience in packaging design across Europe and Eastern Europe. The company provides workshops and seminars to help marketers and designers better understand packaging design and improve branding and product communication through packaging. Workshops and master classes cover various topics including the design process, branding, using color and visuals effectively, and best practices in packaging design.
DAA Group is a branding and promotional firm based in India that specializes in brand strategy, consultancy, design, and promotional activities. They help brands of all sizes develop effective branding and marketing strategies through market research and analysis. Their services include branding, publicity, advertising, event management, social media marketing, web design, and more. They have experience promoting brands in various industries such as consumer goods, retail, and real estate.
Rowland Heming offers consultancy, analysis, and training services related to packaging design with over 40 years of experience. He provides workshops and seminars to help marketers and designers improve packaging design and make packaging more effective on shelves. The trainings cover topics such as the role of packaging design in branding and marketing, best practices in design, managing the design process, and using design elements like color and shape effectively. Workshops include case studies and are followed by opportunities for individual clients to discuss improving their own packaging.
SixSigma Projects Solutions is an events management and experiential marketing firm based in Nigeria that has been operating since 2006. They help brands with strategic planning, implementation of marketing activations, and measuring results. Their team has experience working with FMCG and multinational clients on over 1,000 activations. They aim to provide customized solutions and be an extension of their clients' marketing teams.
This document provides information about a summer internship project report completed by Ajay Jayaswal for his PGDM program in 2012-2014 at IILM-AHL in Jaipur, India. The 3-page report declaration and acknowledgements sections indicate that Ajay completed a project on "Brand Promotion" of Videocon in selected areas of Jaipur under the guidance of his company guide Mr. Tushar Sardana and faculty guide Mrs. Priyadarshini Bakshi. The report includes sections on the objectives, research methodology, concepts of branding, history of branding, types of branding, brand strategies, brand promotion, advertising, findings and conclusions.
At Sapta we provide a collaborative experience to co-create high impact solutions for businesses and the society through our UCAD [User Centered Design (UCD) + Agile Development Methodologies] approach of design innovation and consulting
We apply global design thinking methodologies for effective problem solving for our customers. We are constantly learning, and we like to challenge the given. Some of our efforts have earned us recognition in publications as well as a few awards. We are a gold award winner at VM&RD (retail), BigBang (web) and have also been featured among the best suppliers for design in retail.
DK Consultants is an international marketing consulting firm that provides strategic marketing services to help clients compete globally. They conduct market research to understand trends and develop unique ideas to position products. Their team of experts provides tailored strategic plans, marketing programs, and ongoing support to optimize clients' performance and increase exports. DK Consultants has offices across Europe and Asia and has helped clients in various industries expand into new markets.
This document is a resume for Katerina Nedyalkova summarizing her marketing experience and education. She has over 7 years of experience in brand marketing, public relations, content creation and event management for multinational companies. She holds an MBA in Economics and Marketing and Bachelor's degree in Communication and Advertising Design Management.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
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Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
6. 1. CONSUMER BRANDING / types of branding
/ naming
/ slogan
/ logo
/ packaging design
/ "turn-key" brands
We form the image,
emphasize the advantages,
differentiate among the competitors.
7.
8. 2. CORPORATE BRANDING / types of branding
We increase loyalty, announce
reliability, form a corporate culture.
/ naming
/ slogan
/ logo
/ brand book
/ guideline
9.
10. 3. SPACE BRANDING / types of branding
We develop the right
communication/message, expertly
brand the space, increase sales.
/ creation of unique verbal
and visual images
/ design of retail premises
/ POS (Point of sale)
materials
13. Annually, the experts from our company are invited as judges for major industry festivals
and competitions, deliver reports at relevant conferences and business forums, and publish expert
opinions in the media.
Fabula Branding is a rare case where 22 full-time specialists are fully engaged
in branding professionally.
15. OLGA KASHKAN
Founder, co-founder
and creative director of Fabula Branding.
A trusting practitioner.
Judge and member for various advertising and mar-
keting festivals. Certified tutor of the International
Qualification Program NIMA (Netherlands).
She is a creator of proprietary methodologies and
speaker for numerous seminars and conferences in
the field of naming and branding. The first and only
current diploma naming specialist in Belarus
(Moscow, Wordshop BBDO, 2008).
The works created under her leadership have
repeatedly become finalists
and winners of international and national festivals:
PENTAWARDS, "White Square", "
"Idea!", LAMA, Adnak and others.
18. BRANDING IS THE SOLUTION
FOR BUSINESS TASKS.
IF NOT, IT IS A BAD BRANDING.
19. Doing a design for design’s sake is not us.
The brand can not be “created” or "drawn" – it is carefully developed over time.
НАШИ ПРЕИМУЩЕСТВА
WE CREATE A PRODUCT
WHICH WILL SELL ITSELF.
OFF THE SHELF.
/ our advantages
20. Theoretically does not always mean "commercially successful".
Experience gained in practice, knowledge of the market and intuition -
these are the main factors in the effectiveness of our work.
/ our advantages
WE ARE EXPERTS, NOT THEORETICS.
21. Two things we value and hate
to waste: the time and the money.
Our time and your money.
With us, you always know exactly
the progress of the project, the work
currently being done and what will be
done in the future. No confusing words
or unnecessary services - we do not sell
"air" and do not arrange presentation
shows.
We DO NOT "LEARN" with our clients -
we ALREADY HAVE THE KNOWLEDGE.
/ everything is under control
22. Strictly following the brief
and process, yet at the same
time always offer and seek
a little more, has long been
our philosophy.
/ our advantages
23. During last 9 years as
a market leader, we have
studied the consumer as
much as anybody: we look at
the products through client’s
eyes, we know what they
want, what they like and how
to convince them that we are
the best match for them.
/ our advantages
24. We are first who forced
the world to notice about
the branding work in Belarus:
winning the Pentawards and
having multiple publications
in the gallery of the best works
by Dieline, one of the world's
largest design authorities, are
proof of this.
/ our advantages
26. Research is done for the following:
/ Product category;
/ Market conditions, development trends;
/ Competitive environment;
/ Potential consumers
(Psychographic portrait);
/ Product itself
(Its advantages and disadvantages);
/ Positioning of competitors
(Unoccupied niches are identified).
1. ANALYSIS
Based on detailed research, we offer several alternatives for effective
development of positioning concepts and a brand platform creation.
/ process
27. / name
(7-12 names, all of are subject to
preliminary and final review for uniqueness and
name protection; development of subnames);
/ tagline
(10-12 options reflecting the key
communication/message);
/ copywriting
(Name-legend, brand-legend, etc.).
2. DEVELOPMENT OF BRANCH'S VERBAL ATTRIBUTES / process
28. / logo design concept
(3 to 5 alternatives);
/ design concept
Packing in different styles and techniques
(3 to 5 alternatives). The concept chosen by consumer
is fully tested and brought to perfection;
/ visual concept
category-specific
development
3. DEVELOPMENT OF BRAND VISUAL ATTRIBUTES / process
29. Important!
To judge each design concept, we always perform
“shelf test” - visual placement of the product on
a real shelf among competitors in the real market
environment, so the client can fully evaluate the
effectiveness of the chosen option.
When developing a logo and branded
elements, we closely monitor their
adaptability across all media - from pens,
folders and business cards to interior
signage.
4. DEVELOPMENT OF BRAND VISUAL ATTRIBUTES / process
30. We work with great care through each SKU,
so the packaging production by the printing
house perfectly matches the colors intended
for the design layout and the client does not
have an unpleasant or expensive "surprise"
at the time of completion.
We advise on the choice of the optimal form,
material and type of packaging, while always
taking into account your printing capabilities,
budget and production.
5. PRIOR TO PRINTING
40. / Quarterly growth in sales for LefirelleLEFIRELLE
Lefirelle began production and first sales were 2Q,
2013. Q3 sales increased by 300% and the following
quarter by another 240%.
Anna Gatsko,
leading franchising specialist
at Krasny Pischevik.
43. The agency has a clear algorithm for its actions from
the moment of brief discussion to the preparation
of printing layouts, which makes it easy to understand
and monitor all stages of the development process.
The company actively involves the client in at the early
stage of brief preparation to more easily form the correct
trademark and achieve best results.
Yuri Zabolotny,
head of the marketing
department at Belvillesden.
47. FRESH NEWS / Expanding offerings:
"Fresh news" was a very good find in every sense.
Emotionally, lively, positively, and most importantly,
not looking like anything else. Igor Kononchuk,
director of the holding company
"Babushkina krynka"
49. Logo and design for Cheese brand
EmandHof developed Fabula
Branding were ranked 8th place
in the ranking of top 2017 brands,
compiled by the magazine Forbes
in collaboration with world branding
experts.
EMANDHOF
50. We were looking for a partner capable to put
heart and soul into a systematic visual presentation
for our products since our company employees
put their soul into the development and production
of our good offerings.
Natalia Chernikova,
director of development
and marketing services
of "Turovsky Dairy Plant".
52. POLOTSKY CRISPBREADS
+27,4%
20152014
+57,3%
+81,8%
+90,5%
before the redesign after the redesign
Polotsky Rye
Polotsky Bran
Polotsky with onions
Polotsky Rye Wheat
Comparative data
with the same period
(second half year).
/ Tastes leaders. Sale Dynamics
+66%2015
2014
Profit from sold products
*
54. IDEA FESTIVAL
BRAND OF THE YEAR
GOLD
PENTAWARDS SILVER
THE GRAND PRIX
LAMA GOLD
OPEN FESTIVAL GOLD
FESTIVAL RESULT DRAFT
Shpagel
Dairy products design
"Fresh News" trademark
Bonfesto
1 “А”
Tsudounaya Tsukernya
ADNAK
4 SILVER
1 BRONZE
TsudounayaTsukernya,House
Celebration,"Vetlinka","YES",
"FaBulaVelikolepnaya"