02 fabula fmcg_engl

www.fabulabranding.com
WE CREATE
BRANDS
CONSUMER BRANDING

300 550 800
/ LESS TALK, MORE ACTION /
INVENTED
/ REGISTERED /
REALIZED
TRADEMARKS NAMES AND SLOGANS DESIGN PROJECTS
MINSK / +375 (29) 685-77-46, +375 (17) 292-91-23 NEW YORK / +1.216.262.8913 fabulabranding.com

OUR ADVANTAGES:
FULL SERVICE BRANDING AGENCY
PROFESSIONAL BRANDING
VALUE ADDED DESIGN
HIGH LEVEL PROFESSIONALS
IN-HOUSE PHOTO STUDIO
PRESS CHECKING AND PRINTING
OUR CLIENTS:

Complex trademark creation of various dairy products. Build up is created with inextricable color
linkage with the branding elements (logo
design, various element of illustration)
and bottle cap.
Goal: Solution:

Integrated brand development for cheeses based
on Italian recipes.
Bright, unique, friendly trademark, with
maximum diﬀerentiation from competitors.
Goal: Solution:

Create turnkey sugar trademark. Belarusian concept of brand not only
emphasizes national character but also singles
out the products on the shelf.
Goal: Solution:

Logo design and packaging design
for Sausage products.
Green color translates the idea of organic
nature and forms a brand presence on the shelf.
Goal: Solution:

Redesign of coﬀee packaging. Modern design in the European style
is based on the author's illustration.
Goal: Solution:

Logo redesign and rebranding
for its main line of products.
At the heart of the design concept is an illustration
showing a silhouette of utensils used at home for
cooking and eating dairy products.
Goal: Solution:

ООО “Гродненский
мясокомбинат”
Integrated brand development
of the sausage products.
Friendly name, bright design and fan logo create
an image of the product for picnic or friendly
outdoor gathering.
Goal: Solution:

Creation of biscotti packaging design. Large typography and tasty French looking
photo style stresses luxury and exclusivity of
the product.
Goal: Solution:

Development of packaging design for
macaroon products
Premium packaging for hand crafted work
highlights beauty and various ﬂavors
assortment of the famous French dessert.
Goal: Solution:

Commercial development of marshmallow products. Romantic and fantastic name, pleasant sound
slogan and elegant French décor create light
and gentle feeling of savory dessert.
Goal: Solution:

Comprehensive development of the coﬀee
brand and packaging.
A pattern stylized as an image with layers of soil that plays
along with the name (terra means "earth" in Latin), also
graphically resembles the plasticity of coﬀee plantations.
Goal: Solution:

Brand Development of cheese
for the HORECA segment.
The main idea that underlines the design is that the product
is created by experts, to be used by experts. The black color
gives the packaging luxury status, while green color delivers
modern feel.
Goal: Solution:

Developing a trademark for natural Greek yoghurt. Conceptual sounding name, blue pattern shaped
as an ancient mosaic and Greek style font reveal
two main properties of the product - it’s organic
nature and Greek origin.
Goal: Solution:

Goal: Solution:Design creation of hard cheeses. Emphasis on traditions and acceptance of
the product.

Receipts:
RUB MLN
TOP-10 brands - 2017
Cheese-making enterprises
"STARODUBSKY CHEESE"
Fabricator:
Started at:
FEBRUARY 2015

Integrated trademark development for jam products. At the heart of the concept design is the author's
watercolor illustration of a berry (representing
diﬀerent ﬂavors), reinforcing the idea of the exceptional
freshness of the product composition.
Goal: Solution:

Goal: Solution:Label Design development. The refreshing qualities of the drink and its clarity,
due to the lack of coloring, are highlighted by an image
of crystal clear ice and “juicy” animated colors.

Commercial development of soft cheese products. Slogan and playful brand character holding
sandwiches in the shape similar to the shape
of their mouth.
Goal: Solution:

Commercial development of private trademark. Combination of naming along with creative
design attracts consumers into exciting
language game.
Goal: Solution:

Goal: Solution:Restyling of packaging design. Laconic design based on food styling and bright
color codiﬁcation.

Logo and packaging design. Theme, driven by naming message and displayed
as a postal theme expressed freshness and
speediness of the products to the consumers.
Goal: Solution:

Beer packaging design Design focuses on the target audience and
expresses love to live and desire to socialize.
Goal: Solution:

Development of packaging design. The product window displays appetizing contents and the bright
colors on the ends of the package bring necessary emotionality
to the design.
Goal: Solution:

Development of packaging design for pasta products. The product is shown through clear window
with this unique packing style resembling clear
glass jar.
Goal: Solution:

“Бобруйский
завод
растительных
масел”
Redesign of the logotype and packaging
for plant oils products.
The main style forming element is an oil wave shaped
as the letter "O" - simultaneously announcing product
category, raising name recognition and distinguishing
the product from competitors.
Goal: Solution:

Beer packaging design. Color palette underlines status of the product
and increased use of heraldic elements
strengthens its premium appearance.
Goal: Solution:

Commercial development of marmalade products. Modern typographic approach – bright, juicy
tones combined with vintage fonts and
engraved illustrations.
Goal: Solution:

Packaging design. Traditional English presentation and
impeccable style based on the classic
combination of colors.
Goal: Solution:

Ice Cream packaging. Stylish design with emphasis on modern
retro style.
Goal: Solution:

Design of tomato sauce packaging. Modern design with emphasis on retro style.Goal: Solution:

Full development of variety of sausage
trademark products.
Image creation of the farmer character, who
clearly communicated care and family values.
Goal: Solution:

Goal: Solution:Design Packaging. Elegant retro design with nostalgic mood.

Packing design for premium position of
cheese products
Black and gold colors, special cardboard
cutout packaging and certain strategically
chosen lamination
Packaging design for premium position of cheese
products.
Black and gold colors, special cardboard
cutout packaging and certain strategically
chosen lamination.
Goal: Solution:

Commercial development of semi-soft and
semi-hard cheese products.
European naming combined with friendly
and colorful design.
Goal: Solution:

Naming for prepared packaged salads, slogan
and naming for caviar products. Creation of printing
and publishing services.
The name clearly communicated and
emphasized lack of time needed for
cooking (in Russian).
Goal: Solution:

Creation of the design for grill food products. Illustration combines pure engravings with
openness and communications.
Goal: Solution:

Logo and packaging design for various ice
cream products.
Modern animation of welcoming characters
in the logo and bright colorful purple message
convey the message of delicious ice cream.
Goal: Solution:

Commercial development of ice cream products. Unique name, bright and colorful design,
engaging characters, happy and warm
childhood memories – create new image
of classic Russian vanilla ice cream or plombir.
Goal: Solution:

Trademark development of chewy marmalade
packaging and logo.
Name associated with fantasy world, stylistic
design and playful approach create an inviting
package for all consumers.
Goal: Solution:

Comprehensive development of private label. Verbal and visual embodiment channel energy
and pleasure that people receive from buying
products oﬀered by the private label.
Goal: Solution:

Beer design based on Czech beer making technologies. Czech origins and emphasis on tradition
dominate creation of various elements for
traditional Czech lager.
Goal: Solution:

Redesign of the logo and packaging design. A laconic design concept, based on a wooden
background and grass, brings the idea of living
purity and nature.
Goal: Solution:

Goal: Solution:Design of potato snacks and chips. Contrasting fonts and bright, ﬂavorful images
of the products create a feeling of delicious
taste.

Packaging design for private trademark Vitalur. Very responsive design which is a continuation
of retailer’s logo slyle.
Goal: Solution:

Christmas and New Year’s series of chocolate
and candies design packaging.
Illustrations, vintage style, memorable heroes
and delicious chocolate – best recipe
for holiday gifts.
Goal: Solution:

Full development of variety of canned products. Each product was assigned its own character
with feelings of gratitude to the mother.
Goal: Solution:

Trademark development of various
sausage products.
Sticker with playful recipe oﬀers easy and
inviting path to try all products.
Goal: Solution:

Goal: Solution:Development for Cheese puﬀs packaging. Happy history of imaginary character
John Cook “told” with light humor and
kindness in colorful packaging design.

Redesign of plain and ﬂavored water. Special emphasis on dark blue color
distinguishes product from competitors and
logo highlights nature and healthy light style.
Goal: Solution:

Packaging design for premium trademark of vodka. Elegant typography underlines the leadership
position of the product on the market.
Goal: Solution:

Goal: Solution:Restyle branding character for various types of cereal. New character and photo like presentation
of the product creates situation of desire to
engage and consume the product.

Goal: Solution: Creation of a friendly and welcoming brand
character – Mishutka with blue and white
gingham pants.
Complete Rebranding.

Logo and packaging design for packaged raw
meat products.
Trademark based on national traditions through
the prism of daily playful humor.
Goal: Solution:

Commercial development of packaging ﬁsh products. First national brand focused on Belarusian
history and cultural associations.
Goal: Solution:

Packaging design for potato based products. Warm and crisp picture, appetizing images
and squared blue-white pattern.
Goal: Solution:

Logo and packaging design for meat products. Graphic illustration of the valley transmits the
idea of environmental friendliness which is the
main brand value.
Goal: Solution:

Commercial and full development for various
cheese products.
Brand character – happy cheese
character – radiates friendliness and hospitality.
Goal: Solution:

Design and Trademark development for
kvass products.
Unique and unusual “calendar” looking name
conveys importance of the historical date
and seasonal nature of the product.
Goal: Solution:

Restyling of mineral water design. Creation of new logo design, which is easily
readable and eye catching for consumer.
Goal: Solution:

BELARUS
Minsk
+375 (29) 685-77-46
+375 (17) 292-91-23
zakaz@fabula.by
RUSSIA
Moscow
+7 (495) 204-27-22
USA
New York
+1.216.262.8913
andy@fabulabranding.com

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