Jan-paul de Beer and Oskar co-founded Brandfighters after getting bored at their jobs. They snuck out of the office to brainstorm business ideas and came up with a plan to start their own advertising company. They pitched the idea to their boss and entered a business competition. In their first year, they built a website, logo, and did some marketing to gain clients and press attention. They became profitable in their first year and needed to get an office. They had early problems with a hijacked brand name but hired interns. They were awarded as marketing pioneers in 2010. In their second year, they doubled their turnover and profit and started a new project focused on social media.

2. study

3. Worked for only 7 months under a boss

5. We were bored at work

6. We sneaked out the office to brainstorm

7. The big idea

8. Presented the plan to the big boss

9. And then??

10. We entered a business pitch

11. We made a logo and build a website

12. Fixed a 4 day job in advertising

13. To make money we needed money

14. We needed a launching partner

15. We did a guerrilla stunt to promote the first video contest

16. Our first results

17. Beer and video!

18. We started fulltime!

19. We did some marketing: get press attention!

20. We builded great cases

21. In our first year we made profit!

22. We needed an office!

23. Our first big problem: hijacked brand name

24. First personnal: interns

25. Awarded as marketing pioneers 2010

26. 2 nd problem: investor

27. World domination, option to start an office in London

28. We got our own business coach

29. Acquire new clients

30. Results year 2: doubled turnover and profit!

31. Started a new project