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Eureka tourism 2nd brokerage event
Eurekatourism is a cooperative initiative aimed at enhancing R&D in the tourism sector by connecting companies, research institutes, and public bodies across Europe. The strategy has evolved to focus on three key targets driven by market demand: human mobility and technology, sustainability, and defining the hotel of the 21st century. With around 600 experts registered and a new website gaining significant traction, Eurekatourism aims to foster innovation and collaboration within the tourism industry.
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Eureka tourism 2nd brokerage event
- 1. Keynote Pedro Antón Alonso, Chairman 1
- 2. INDEX EUREKATourism Newapproach New strategy 2
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- 4. EUREKATourism 1st international initiative forR&D in tourism www.eurekatourism.eu 4
- 5. What do wedo? Build a network in which companies, associations, institutes of research and investigation as well as public bodies (local, regional, national…) can work jointly in order to promote R&D in the tourism sector. 5
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- 7. From 5 to3… 2006: 2010: 5 areas 3 targets Area 1. Technologies for contents, creativity and personal development Target 1. Human mobility & Technology Area 2. Technologies: Support to public/private tourist companies and organizations Target 2. Sustainability in Area 3. Technologies. Contact with social Challenges Tourism thanks to Technology Area 4. Technologies: Trust and security Area 5. Future and emerging technologies Target 3. Defining the Hotel of the 21st Century 7
- 8. EUREKATourism… Revisited… Why? Reality proved us wrong: the market need and demand made us change our strategy 3 targets defined by Market and Users 8
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- 10. European Consulting Committee Information points in 11 European Countries 10
- 11. New image, newwebsite Blog • Updated constantly • Support for companies and organisations • EUREKATourism News • Calendar of Events of the Sector Etc. 11
- 12. Web Twitter LinkedIn 12
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- 14. Statistics Since the launchof the new webpage, we’ve received a better response from the visitors: Nearly 13 visits per day from 49 countries 1086 pages visited 2,12 pages / visit Average Time On Site: 3 minutes Etc. 14
- 15. And now… EUREKATourismis… Around 600 experts registered in our website From Austria, the Former Yugoslav Republic of Macedonia, Belorussia, Belgium, Bosnia and Herzegovina, Cyprus, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Poland, Portugal, Russian Federation, Spain, Switzerland, Ukraine, United Kingdom… 15
- 16. More More dynamism More presence Move towards Novelty A wider contact network More larger network conference contact network More visits More visibility s A wide A stronger European Consulting Committee More efficient strategy More involvement Better More countries involved approach More tourism more projects More technology Better approach More actions More innovation more activity More European 16
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- 18. Projects Encouraging the generation of innovative technology project applied to the tourism sector Through EUREKA framework Through Eurostars … “Every EUREKA TOURISM project begins with an idea and ends with an innovative product or service” 18
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- 20. Iberoeka Turismo Objective:Allow Latinamerican companies to set up their project within the Iberoeka programme and through international cooperation Project generation: tourism, R&D and innovation Within the CYTED – Iberoeka framework 19 countries from Latin America, Portugal & Spain 20
- 21. Priorities? Cooperation &coordination between countries Project assessment Access to national and international funding schemes Promotion, diffusion, training 21
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