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1. Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved. 1
Cloupia Product Overview and
Demo Presentation
Phani Penmethsa - Technical Marketing Engineer
January 17, 2013

2. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
• NetApp: FlexPod and ExpressPod
• VCE: Vblock
• EMC: VSPEX
Unified Management of
Converged
Infrastructures
• Unmatched breadth and depth of functionality
• Multi-platform, multi-vendor
End to End
Virtual & Physical
Management
• A single integrated, unified platform that installs quickly
• 400+ out-of-the-box orchestration tasks
• Usable without heavy pro services; fast time to value
Turnkey Solution
• Multi-vendor support (NetApp & EMC)
• Multi-protocol storage supportStorage Choice
• Unmatched breadth and depth of functionality
• Tightly integrated; Cloupia is part of same BU that makes UCS
Best Integration with
UCS

3. Cisco ConfidentialC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. 3
Virtualization
 Disconnected Processes
– Data center infrastructure managed in silos
– Need for strong vendor specific skill-sets
– Manual administration
– High touch operations
 Results in 
– Direct increases in OpEx
– Indirect increases in CapEx
– Delays in time to market
– Poor IT responsiveness to service requests
42%
Infrastructure
Maintenance
30%
Application
Maintenance
23%
Application
Investment
5%
Infrastructure
Investment
Virtualization
Manager
Plug-ins
Storage
Manager
Network
Manager
Blade
Manager
*Source: IDC
Compute
Network
Storage
Multiple
Element
Managers /
Consoles
Cloupia
reduces
these costs

4. Cisco ConfidentialC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. 4
Policy Driven
Provisioning
vFiler Storage
VMs
vNetwork vCompute
Cloupia Unified Infrastructure Controller
Secure Cloud Container
Self-service Delivery
NetApp
Unified Storage
Virtualization
Network
Compute
Tenant
A
Tenant
B
Tenant
C
VMware
vCenter
Plug-ins
NetApp
DataONTAP
OnCommand
Network
Manager
Cisco UCS
ManagerSingle Pane of
Glass
E2E Management
&
Automation
 Enables unified service delivery
– Adaptive, intelligent provisioning
 Results in
– Reduced OpEx and CapEx costs
– Reduced time to market / time to value
– Improved IT responsiveness
Model-based
Management

5. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Business
Application
Requirements
IT Planning
Add Users and
Groups
Setup
VDC
Define
Cost Models
Approvals
Create
VLANs
Update
Trunks
Create Network
Policies
Create UCS
Service Profiles
Configure
SAN Zoning
Setup
Servers
Bare metal
Provisioning (PXE
Boot with ESXi
4.1)
Configure
Servers
Create
Storage
Resources
(LUNs & Volumes)
Create
VLAN
Add VLAN to
Service Profile
Create
IP space
Create
vFilers
Add vFilers
to Group
Map
NetApp LUN
Create
Storage Policy
UCS Blade
Power On
Register
Host Node
Challenges:
• Many groups
• Many human
interfaces
• Manual steps
Result:
High Latency
Send Complete
Notifications
Weeks
Virtual Admins Server Admins Storage Admins Network AdminsStorage Admins Network Admins

6. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
With Cloupia:
• Single-click
provisioning
• Intelligent
resource
allocation
• Automated,
controlled
delivery
Result: Improved
Time to Market Minutes

7. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Self Service
Catalog
Cloupia Unified Infrastructure Controller
Multi-tenant & integrated cloud platform
Admin
Console
Dashboard
Virtual Infrastructure
Amazon, Entel,
Rackspace, …
VMware Hyper-
V
vCenter
System
Center
Enterprise
Systems
Integration
IT
Admins
End
Users
IT
Operations LDAP, CMDB,
Metering DB
Blade
Server
Managers
Network
Manager
Storage
APIs
• Single, unified product
built from the ground up
• Modular architecture
• Extensibility through
Open Automation
framework and APIs
• Deployed as an on-
premise Virtual
Appliance(s)
Cisco
UCS
Copyright © 2009 - 2012 Cloupia,
Unified Infrastructure Controller
Integrated Multi-tenant Cloud Platform
Cloupia
Network
Services
Agent
Cloupia
Network
Services
Agent
Cloupia
Network
Services
Agent
Cloupia Provides Unified, Centralized Management of Physical and
Virtualization Infrastructure in Private and Hybrid Clouds
KVM
Savvis VPDC,
Terremark, …
Other
Providers
Physical Infrastructure
Cisco
Nexus
Public Clouds
Mobile Devices

8. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
• Use Case 1 : Admin Portal
• Use Case 2 : Group-Admin User
• Use Case 3 : Dynamic Capacity Management
• Use Case 4 : Onboarding a New Tenant/App
• Use Case 5 : Self-Service Intelligent Infrastructure

10. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Acme
Acme Inc
IT
HR APP
BU
Super Admin
Admins
End Users
End Users
Admins

11. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
• Self-Service User
Requesting Infrastructure (IaaS) with Service Level
o VM - Catalog Request and Provisioning
o Bare-Metal - RHEL/Windows
Service
Level
Gold
Silver
Bronze
Attributes
Charge
Back
Cost Based on
Resource
Efficiency
De-dupe
Thin provision
DR Replication
Isolation
DataStore
VLAN and
Cluster
vFiler, Volume
VM Ratio vCPU:Core

12. Cisco ConfidentialC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. 12
Tops
Sauce
Crust
Thick
Thin
Tossed
Herb
Stuffed
Original
Meat
Pesto
Blanca
Garlic
Cheeses
Meats
Veggies
Fruits
Herbs
My Favorites
Herbivore Delight
Kids Love Cheese
Carnivore Craving
Order
a la Carte
Add to
Favorites
Order
from
Favorites
“I want pizza.”

13. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Self-Service
 What to offer
 How to deliver
 Who’s using what?
Network
Compute
Manual
Resource
Request
Automated
Resource
Request
I need stuff
Automation delivers:
 Speed
 Consistency
Storage

14. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Receives
Service
Request
Reviews
Capacity
Limits
Approves
Request
CUIC
Provisions
End User
End User Logs
into Portal
Reviews Catalog
of Services
Gold/Silver/Bronze
Reviews Cost
Model(s) for
Service Offerings
Submit Request Approval Request
Admins
BU
Acme Inc
IT

15. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Demo
• Bare Metal Provisioning
Compute, Network and
Storage
Installation : PXE Creation,
ESX/ESXi, Nexus 1000v
VMware: Add the Host to
vCenter
1000v registration and
migration to 1000v
VMware VMware VMware
Virtualization
Data
FC/VL
AN
1. Service Profile
2. Server Selection
3. Installation of OS
1. LUN
2. Initiators/iGroups
1. Zone
2. ZoneSet
1. VI Configuration
2. 1000v Configuration
3. Storage

16. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Demo: Unified
 Bare Metal
Provisioning
– Unified click
provisioning
– Unified delivery
– Services delivered in
minutes instead of
days (or weeks)
MinutestoProvision

17. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Acme
Acme Inc
IT
PRO QA
LAB
Super Admin
Admins
End Users
End Users
Admins
“I want to Add
New Tenant.”
Admins
“I want to
Add New App.”

18. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
PRO QA LAB
VMware VMware VMware
vCompute
vNetwork
vStorage
Compute
Network
Storage
Datacenter
Description
Step 1: vDC, Group, User and Password
creation
Step 2: Creation of VLAN Across the Fabric:
Nexus5k, Nexus 1000v and UCS SP.
Update Trunks: Nexus5k, 1000v and SP
Step 3: Attach VLAN to ESX Environment:
vmkernal port and etc.
Step 4: Storage Controller: Adding Flexible
Volume, IPSpace, VLAN and assignment. vFiler
Creation and setup. Adding Storage to vFiler.
NFS Export Management, mount DataStore.
Step 5: Modify Store Policy in CUIC for the
Group
Acme

19. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Demo
 Cloud Container
Provisioning
– Unified click
Tenant/App
Infrastructure
Deliver
– Unified delivery
– Services
delivered in
minutes instead
of weeks
MinutestoProvision

20. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
Acme
Acme Inc
IT
PRO QA
LAB
Super Admin
Admins
End Users
End Users
Admins
• CloudSense™
VM Sprawl
VI Infra
Utilization
Storage

21. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Create Value
(Numerator)
Reduce Costs
(Denominator)
• Increase business agility
Turnkey, multi-module integrated solution
400+ out-of-the-box orchestration tasks
Self-service portal & service catalog
Automated Day-0 infrastructure config
• Increase IT efficiencies
End-to-end virtual / physical automation
Unmatched breadth/depth physical mgmt
Model-driven orchestration
Automated secure multi-tenant deployments
• Maximize application
performance
Historical/current performance metrics
• Reduce OpEx Costs
Automation enables less senior staff and end
users to handle complex operational tasks
Senior staff focused on high-value tasks
Self-service reduces IT support burden
Pay-per-use drives efficient consumption
Policy-driven governance model
• Optimize CapEx Investments
Intelligent provisioning increases utilization
beyond virtualization alone; unneeded capital
expenses avoided

22. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
• Simple and Easy to Deploy
A single, integrated, out-of-the-box solution
Install in the morning, provision in the afternoon
• End-to-End Functionality
Support for both virtual and physical infrastructures
Multi-vendor public cloud support
Hypervisor agnostic
Single pane of glass management, automation & orchestration
Self-service, integrated monitoring and chargeback
Includes task library with over 200+ orchestration flows
• Flexibility
Model-based orchestration eliminates need for scripting
• Validation
FlexPodTM validated management and automation solution

23. Thank you.