Sonalika is one of the leading tractor manufacturers in India that was established in 1969. It has a wide range of products including tractors, multi-utility vehicles, three-wheelers, and farm equipment. Sonalika has a strong presence in India with over 1000 dealers across the country. It focuses on research and development to introduce advanced features in its tractors, such as a smoke-free diesel engine. However, Sonalika faces competition from major brands like Mahindra, John Deere, and TAFE in India and needs to strengthen its marketing and distribution channels to expand further. The presentation evaluated Sonalika's performance and provided suggestions to improve its market position.

1. PRESENTATION
ON
COMPARATIVE STUDY ON SONALIKA
TRACTORS
PRESENTED BY:
ANIL KUMAR VERMA

2. INTRODUCTION
INDIAN TRACTOR
MARKET

3. The Tractors available in developed countries have advanced
features and accessories that is not found in Indian tractors.
.Tractor industry has made a steady and satisfactory progress
even in drought areas.
Two factors have contributed to the steady progress:
(1). Government laid stress on the mechanization of agriculture
with a view to boost food grain production. Therefore
agriculture sector started receiving financial assistance.
(2). Agronomists believe that there is need for more tilling due to
depletion of moisture and repeated cultivation of land .It is
precisely for this reason that the demand for tractors was well
maintained even during a draught period.

4. World leading tractor manufacture

5. Top Agriculture Tractor Manufacture In The World 2013
23.11
25
20
13.80
US$ billion
15
6.72
10
6.60
5
0
Deere & Co.
CNH
Mahindra
AGCO

6. Current manufacture of tractor in India…..
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
Mahindra & Mahindra.
TAFE.
L&T - John Deere.
Eicher.
Mahindra Gujarat Tractor Limited.
New Holland.
Escorts (Escort, Powertrac and Farmtrac).
Sonalika (International Tractors Ltd.)
Punjab Tractors Ltd (Swaraj Tractors).
Same Deutz-Fahr Ltd.
HMT Tractors.
Balwan Tractors, force motors ltd.
VST Tillers.
Captain Tractors Pvt. Ltd.
Crossword Agro Industries.
Indo Farm.
MARS Farm Equipments Ltd.
Preet Tractors.
Standard.

7. Leading Company In Tractor
Market Of India 2013






Mahindra
Tafe
Escort
Sonalika
Fiat New Holland
Johan Deere

8. COMPANY PROFILE
HISTORY OF SONALIKA
GROUP
FOUNDER – Mr. L.D.Mittal

9. Sonalika Group -
Sonalika group is one
of the top automobile and agriculture machinery
manufacturers in India. Apart from tractors its product
line includes multi utility vehicles, three
wheelers, engines and various farm equipments and
implements. Established in 1969, Sonalika group since
the inception has tried to understand customer need to
be facilitating them with its value for money products.
The Company has a state of art manufacturing
facilities, spread in acres, located in the free shrubs of
Punjab and Himachal Pradesh

10. ETHO STATEMENT OR LOGO
RATIONALE
Red symbolizes the strength, power, determination, and desire of company.
Yellow surrounding the Sonalika produces a warming effect, arouses
cheerfulness, stimulates mental activity, and generates the same

11. Green Leaf in the center symbolizes
growth, harmony, freshness, and fertility. Black
underlining the logo associates with
power, elegance, and formality.
Orange surroundings the complete logo represents
enthusiasm, fascination, happiness, creativity, encourag
ement, and stimulation. All this permutation of persona
represents the Sonalika group as an asset in the
industry

12. DETAILS OF TOP EXECUTIVES
1. Chairman- Mr. L.D. Mittal
2. vice Chairman- Mr. A.S. Mittal
3. Managing Director- Mr. Deepak Mittal
4. Finance Head- Mr.Rajnesh Jain
5. Production Head- Mr. Ashok Kapoor
6. Marketing Head- Mr.L.R.Yadav (CEO)
7. R&D Head- Mr. Ashwani Malik

13. TURNOVER
The total turnover of the group stands for
3200crore INR. An average growth of 30% makes
it one of the fastest growing corporate in India. It
is also one of the few debt free companies.

14. JOB PROFILE
SONALIKA GROUP UNITS
Sonalika group divided into four companies’ .Sonalika
group units is as follow:
SONALIKA
GROUP
INTERNATIONAL
TRACTOR
LIMITED
INTERNATIONAL
CARS AND
MOTOR LIMITED
INTERNATIONAL
AUTOTRAC
FINANCE
LIMITED
SONALIKA AGRO
INDUSTRIES

15. ACHIEVEMENTS
1.Company has produced smoke free diesel engine
2.Company has increased its production of diesel engines
up to 60 engines per day
3.Computerized tractor plant

16. 4.International Tractor Limited has a network of network of
more than 1000 dealers
5.First Indian tractor engine750III conforming to Euro II
norms
6.Pride of country awarded to Sh L.D MIttal, Chariman.
7.Gold medal awarded to Sh. A.S Mittal, Vice Chairman
8.Udyog Bhushan awarded to Sh. Deepak Mittal

17. ORGANISATION CHART FOLLOWED BY
ITL:
Chairman
|
Vice-Chairman
|
Managing Director
|
Chief Operating Officer
|
Joint Chief Operating Officer
|
HOD of Every Dept.
|
Managerial Staff
|
Executives
|
Support Staff
|
Workers

18. CERTIFICATIONS ISO – 9001
ITL has got ISO-9001 quality system certified by
International Certification Ltd. It is for use when
conformance to specified requirements is to be
assured by supplier during several stages which
may include
design, development, production, installation &
servicing.

20. Research & Methodology
Brief of R & D :
(1)ITL R & D center is recognized by government of INDIA .
(2) ITL R&D is a complete dep’t in itself starting from designing upto
development, implementation.

21. Capabilities:
.Highly qualified team of engineers for designing of
transmission & vehicle areas
.Vendor development is capable for the development of
new projects components of R&D through vendors &
commercial settlement

22. Facilities:
.High configuration workstations are used for design activities
Teamcenter is used for PLM concepts .
I-Deas, Solid-Edge & AutoCad is used for 3D & 2D design
activities.
Two transmission test rigs.

23. OBJECTIVES OF THE RESEARCH

24. 1.To study the customer awareness regarding sonalika
tractors.
2.To study the different parameters influence the customers in
purchasing of the tractor.
3.To study major market leader among various market payers.
4.To study the satisfaction level of the customers with their
existing tractors

25. SWOT Analysis:STRENGTH:Human Resource
Research & Development
Physical Resources:- SAP, own IT dept.
Availability of finance
Investors Relationship
WEAKNESS:Import of tractor implements
Unsuccessful Rhino car
Lack of advertisement regarding their products

26. OPPORTUNITIES:Unexplored Markets for Exports :-Mexican & Brazilian
markets
THREATS:Competitors
Mahindra & Mahindra
New Holland
John Deere
TAFE

27. CONCLUSION
Sonalika has various advantages over its competitors
such as low initial cost, low fuel consumption, high
speed, low maintenance cost, & easy availability.
As tractor is meant for pulling load, sonalika has all
these qualities to pull maximum load due to high
backup torque.
People prefer farmtrac / ford tractors as per our
research study and people like engine performance as
the main consideration of purchasing tractors.

28. SUGGESTIONS

29. 1.Besides these points we would like to suggest few more things:
2.More & more emphasis on R & D must be given
3.Spare parts must be easily available for different models of
tractors
4.Become a cost leader in field of tractors
5.Provide better after sale service to develop better relation with
dealers

30. The End