Presentation about the Basic Concepts in Communication

Basic
Concepts in
Communication

• Modes of
Communication
• Principles and 7C’s
of Communication
• Functions of
Communication

4 Modes of Communication
The following are the most common
modes of communication:
1. Visual
2. Aural
3. Gestural
4. Linguistic or Alphabetic
5. Spatial

Visual
The visual mode refers to the images and
characters that people see.

It is sometimes possible to find compositions
that almost, if not completely, rely on a single mode.
For instance, the “No Guns” symbol has no alphabetic
text and no sound. Like many signs, it relies for its
meaning on visual information. However, we might be
able to say that the sign uses the spatial mode as
well, since the gun appears behind the red bar that
signals “no” or “not allowed.” So, while the visual
dominates in signs, even this composition is not
“purely” visual.

Aural
The aural mode is focused on sound including,
but not limited to, music, sound effects, ambient
noises, silence, tone of voice in spoken language,
volume of sound, emphasis, and accent (Arola,
Sheppard, & Ball, 2014).
An example of an aural mode—one that
depends almost exclusively on sound—might be the
recording of a public speech that is delivered orally to
a live audience, a radio address, or a podcast.

Gestural
The gestural mode refers to the way movement is
interpreted. Facial expressions, hand gestures, body
language, and interaction between people are all gestural
modes. This has always been important in face-to-face
conversations and in theater, but it has become more
apparent on the web lately with the wide use of YouTube
and other video players. The gestural mode works with
linguistic, visual, aural, and sometimes even spatial
modes to create more detail and communicate better to
the reader or consumer of the gestural text.

Linguistic or Alphabetic
The linguistic mode refers to written or spoken
words. The mode includes word choice, the delivery of
written or spoken text, the organization of words into
sentences and paragraphs, and the development and
coherence of words and ideas. Linguistic is not always the
most important mode; this depends on the other modes at
play in the text, the type of text, and other factors.
Linguistic is probably the most widely used mode because
it can be both read and heard on both paper or audio. The
linguistic mode is the best way to express details and lists.

Spatial
The spatial mode, as the name implies, refers to
the arrangement of elements in space. It involves the
organization of items and the physical closeness
between people and objects.
A good example of the spatial mode might be
the different ways in which chairs and desks are
arranged in a classroom.

Principles and
7C’s of
Communication

12 Principles and 7C’s of Communication
Principles of Communication
1. Notice your audience
2. Understand your purpose
3. Know your topic
4. Set a goal
5. Be clear and organized

Principles of Communication
Notice Your Audience
Communication is a two-way process.
The prime objective of communication is to
make the audience understand. The
communication should always be packaged to
suit the receiver's/listener's level of
understanding.

Understand Your Purpose
While communicating you should know
your purpose. You should make it clear that
you are sharing specific information or being
social.

Know Your Topic
Senders should be aware of all the facts
and details of the concerned topic. Take
feedback from time to time that will help in
making the topic clear.
Communicate a little at a time and check
whether the receiver understands or not. Ask
the questions to the audience and let them ask
the questions.

Set a Goal
While communicating you should set a
particular goal, because impacting your
audience is one of the important things in
effective communication. Everybody should
figure out their real outcome at the start.

Be Clear and Organized
Writing short sentences is essential to
keep things clear. Moreover, writing lengthy
sentences is one of the quickest ways to lose
the attention of your audience. To avoid such
problems, we should replace long sentences
with short ones.

Staying organized is not easy for most
people. Create a high-level outline before you
attempt to communicate with your audience.
Present information in several ways. The
things which work for one listener may not
work for another. Look at the audience and
communicate by making eye contact that will
help to build strong relationships.

7C’s of Communication
1. Conciseness
2. Correctness
3. Concreteness
4. Clarity
5. Completeness
6. Consideration
7. Courtesy

7C’s of Communication
1. Conciseness
In formal communication, we should be
very careful about the briefness/conciseness of
the message. As brevity is one of the principles of
formal communication. Also, it is one of the
important elements and prerequisites of effective
communication.
It is always helpful for both the sender and
the receiver because it saves their time. Concise
messages are helpful in getting the meaning.

2. Correctness
Correctness means the accuracy of
thoughts, figures, and words. If the given
information is not correctly conveyed, the
sender will lose reliability.
While communicating, we should be
careful about the correct use of grammar,
message composition, and appropriate words.
Successful communication depends on the
correct use of language & grammar.

3. Concreteness
While communicating, one should be very
specific. Concreteness is an important aspect of
effective communication. It is about being
specific and definite rather than general.
In oral communication, one cannot draw
tables and graphs to make our statement
specific, but we can use apt and precise words
to convey a message. If the message is
specific, that saves time and increases the
likelihood.

4. Clarity
Clarity is one of the principles of formal
communication. Whatever we
speak/communicate should have clarity. The
idea of the message should be very clear in
the mind of the sender.
The sender must be careful about the
clarity of thought and objective of
communication.

5. Completeness
Effective communication depends on the
completeness of the message. Incomplete
messages create ambiguity in the audience.
A complete message brings the desired
results without any expense or additional
information. Therefore, each message which
is sent by the sender should be complete.

6. Consideration
It is an act of consideration. While
sending a message, the sender should look
from the angle of the audience. The sender
should understand the feelings and emotions
of the receivers. It shows that in
communication we should consider the
audience.

7. Courtesy
Courtesy means polite behavior. While
communicating, everybody should show
politeness towards others. It facilitates
communication. The polite messages help to
strengthen relationships and to create
goodwill, which helps in expanding the
business.

28 Functions of Communication
1. Regulation or Control
2. Social Interaction
3. Motivation
4. Emotional Expression
5. Information Dissemination and Acquisition
6. Entertainment

• Regulation or Control – Communication is used
to control one’s behavior.
Examples:
1. The school implements rules which students
and other members of the school community
are obliged to follow.
2. The dress code in a business organization
serves to dictate the style dressing among its
members, particularly the employees.

• Social Interaction – Communication allows
individuals to interact with others which builds,
develops, and strengthens relationships.
Examples:
1. A student has to talk with his parents about his
allowance and school requirements.
2. In school, it is inevitable for a student not to
converse with his/her teachers, classmates,
schoolmates, school employees, and officials.

• Motivation – Communication can be used to
encourage people to live better.
Examples:
1. A breast cancer patient may desire to live longer
after she hears words of hope from her loved ones.
2. A failing student may continue pursuing his chosen
career path the moment he hears words of
encouragement from the school’s guidance
counselor.

• Emotional Expression – Communication
facilitates people’s expression of their feelings
and emotions.
Examples:
1. “I’m so glad that you came into my life.”
2. “I like you so much!”
3. “I want to finish up my studies with good grades
to be accepted in a good university.”
4. “I need you in my life.”

• Information Dissemination and Acquisition –
Communication can be used to convey and
acquire information.
Examples:
1. “Did you know that the tomato is a fruit?”
2. “Did you know that the Philippines was
colonized by the Spaniards for 333 year?”
3. “What is the biggest planet in our solar system?”
4. “What is biology?”

• Entertainment – Communication can be used to
entertain people.
Examples:
1. Telling jokes
2. Relating interesting stories
3. Doing spoken poetry

As we are ending today’s
lesson, what particular topic
we talked about today you find
very interesting, and you think
will definitely help you to
enhance your social and
communication skills?

Presentation about the Basic Concepts in Communication

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