The document appears to be a presentation from an advertising team called P.R.E.M.ium Advertising. It discusses creating a campaign to promote employment opportunities for disadvantaged women through a women's subscription enterprise called "The Big Issue." The campaign would target corporations and socially conscious brands to support the not-for-profit initiative through a national campaign with an uplifting and positive voice.

1. X
P.R.E.M.ium
ADVERTISING
TEAM: 9002
Pucca DING Rosa WONG Emily HAN Michael Li
z3382970 z3382603 z3357481 z3388170
P.R.E.M.ium
A D V E R T I S I N G

2. P.R.E.M.ium
A D V E R T I S I N G
Pucca Rosa Emily Michael

3. About Us
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ADVERTISING
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A D V E R T I S I N G

4. Our Works
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ADVERTISING
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A D V E R T I S I N G

5. P.R.E.M.ium
A D V E R T I S I N G

6. 1 for 100 P.R.E.M.ium
A D V E R T I S I N G

7. ADELAIDE SYDNEY
Create MELBOURNE
1000 Jobs ! P.R.E.M.ium
A D V E R T I S I N G

8. Objective
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9. Issue
?
Employment
??
?? ?
Opportunities
??
?
??
?
??
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10. Insight
C
Consumer
Insight
Product Brand
Insight Insight
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11. Insight
C
Consumer
Insight
Product Brand
Insight Insight
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12. Insight
C
Consumer
Insight
Product Brand
Insight Insight
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13. Challenge
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14. Idea
The Women’s Subscription Enterprise –
Employment is the Solution for disadvantaged
women.
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15. Product
insight
Consumer Brand
Insight insight
SUBSTANCE
Issue Challenge
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16. People
C
Secondary :
Women Owned Business
Active & Generous Philanthropists
C
Primary :
National Corporations
Large $$$$$
Socially conscious
High level of interaction
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17. Voice
Uplifting
Engaging
POSITIVE
NEVER Negative
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18. Requirements: Mandatory
NEVER NEGATIVE
WEBSITE:
www.womens.thebigissue.org.au
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19. Requirements: Budget
OPEN
“The Big Issue” is not-for-profit
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20. Requirements: Deliverable
OPEN
National Campaign
“The Big Issue” is not-for-profit
The Big Issue has a generous support from the OMA , a lot of supporter, sponsors and corporate partners
(and more…)
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21. Requirements: Timing
The SOONER
The BETTER
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22. Conclusion
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23. ?
Questions
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A D V E R T I S I N G