This document discusses cryonics and the process of freezing people who have died with the hopes of reviving them in the future when medical technology has advanced. It outlines eight steps in the cryonics process from choosing a company to being preserved. It also discusses three key steps for cryonics to work: 1) quality of initial preservation, 2) capabilities of future medical technology, and 3) the time needed to connect preservation techniques to future medical advances. The document was produced as part of an assignment to research cryonics for developing a future product or service called "Frozen For Longer Live."

1. FA102A,
Research and Speculative
Product/Service Development
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2. Assignment One, Reasearch
“Why Cryonics Make Sense”
https://waitbutwhy.com/2016/03/cryonics.html
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3. Assignment One, Reasearch
• Cryonics is the morbid process of freezing rich, dead people who
can’t accept the concept of death, in the hopes that people from the
future will be able to bring them back to life, and the community of
hard-core cryonics people might also be a Scientology-like cult.
https://waitbutwhy.com/2016/03/cryonics.html
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4. Assignment One, Reasearch
Eight Steps
From choosing a cryonics company and end with you in the thermos only accomplish the first If, with all the other Ifs still
standing in between you and the next step in your cryonics journey—revival.
https://waitbutwhy.com/2016/03/cryonics.html
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5. Assignment One, Reasearch
Three Steps for Cryonics
1: quality of your initial preservation
2: capabilities of medical technology as time move forward
3: amount of time still needed to bridge the gap between the 1 & 2 before they can finally connect to each other
https://waitbutwhy.com/2016/03/cryonics.html
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6. Assignment One, Future Product or Service
• Frozen for live longer
• Life Extension
• Coldness
• New Technology
• Death
• Loneliness
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7. Source for Brand Character Words
History
Rich Brian & 88rising
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8. Naming Process
Longer Live
Infinity
Ice
Frozen
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9. Final Product/Service Name
• Frozen For Longer Live (F.E.)
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10. Brand Character Diagram Sketches
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11. Brand Character Diagram
Persona Tone
Language Purpose
Better
Brighter
History
Bounce
History
Booze
Impressing
Blind
Sense
Nostalgia
Realize
Alone
F.E.
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12. Assignment Three, Logotype Research, Word from
Diagram
• Frozen For Longer Live
• F.E.
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13. Assignment Three, Logo and Logotype Research
https://www.jetblue.com/
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https://www.drinksmartwater.com/ https://alcor.org/
https://www.chanel.com/us/ https://www.lifewtr.com/

14. Assignment Three, Finished Logotype
F.E.
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15. Assignment Four, Social Media Design, Facebook Pages
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16. Assignment Four, Social Media Design, Facebook Pages
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17. Assignment Four, Social Media Design, Branding
Research
Cryonics Institute
• Cryonics is the experimental practice of using cold to preserve the life of a
person who can no longer be supported by ordinary medicine
• https://www.facebook.com/pg/CryonicsInstitute/about/?ref=page_internal.
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18. Assignment Four, Social Media Design, Branding
Research
• The Alcor Life Extension Foundation
• The world leader in cryonics, cryonics research, and cryonics technology. Cryonics is the
science of using ultra-cold temperature to preserve human life with the intent of
restoring good health when technology becomes available to do so. Alcor is a non-profit
organization located in Scottsdale, Arizona, founded in 1972.
• https://www.facebook.com/pg/alcor.life.extension.foundation/about/?ref=page_internal
•
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19. Assignment Four, Social Media Design, Branding
Research
• MILE- Movement for Indefinite Life Extension
• Helping to put people-power and resources behind the projects and
organizations working directly and indirectly toward indefinite life
extension.
• https://www.facebook.com/pg/movementforindefinitelifeextension/about/?ref=page_internal
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20. Assignment Four, Social Media Design, Branding
F.E. helps people by using the cryonics, a cold to protect the lives of
people who are no longer supported by general medicine. Our goal is
to move people over time, as it may take decades or centuries until
the preservation process can be reversed and the turn people into
good shape.
This is a prototype product, not yet available.
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21. Assignment Four, Social Media Design, Creating
Community
• Instagram Page for the Brand
• Had 8 followers
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22. Assignment Four, Social Media Design, Creating
Community
• Text friends and family number
about the brand
• (some of them are in China, can
not loge into FB, so I explain the
brand to them, and those are their
feedback
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23. Assignment Four, Social Media Design, Google Scholar
Research
• This comparison between media allows one to draw conclusions
about how different social media fulfill user needs.
• Data were collected from undergraduate students through a
multimethod study based on 77 surveys and 21 interviews.
• http://journals.sagepub.com/doi/abs/10.1177/0270467610380009
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24. Assignment Four, Social Media Design, Google Scholar
Research
• Big brands make use of the social media to convey their strong
existence and friendly customer relationship
• Keep in touch with the own clients
• Provide internal updates to team members and employeesnews
• http://www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf
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25. Assignment Four, Social Media Design, Google Scholar
Research
• Facebook usage was found to interact with measures of psychological
well-being, suggesting that it might provide greater benefits for users
experiencing low self-esteem and low life satisfaction.
• https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1083-6101.2007.00367.x
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