This document discusses cryonics and freezing people who have died with the hopes of reviving them in the future. It provides an overview of the cryonics process in eight steps from choosing a cryonics company to being frozen. It also outlines three key steps for cryonics: 1) quality of initial preservation, 2) capabilities of future medical technology, and 3) the time needed to connect current preservation capabilities to future technology. The document also includes branding work for a potential cryonics company called "Frozen For Longer Live (F.E.)." Research was conducted on logos for inspiration and a final logotype design was presented.

1. FA102A,
Research and Speculative
Product/Service Development
CRYONICS Mingjing

2. Assignment One, Reasearch
“Why Cryonics Make Sense”
https://waitbutwhy.com/2016/03/cryonics.html
CRYONICS Mingjing

3. Assignment One, Reasearch
• Cryonics is the morbid process of freezing rich, dead people who
can’t accept the concept of death, in the hopes that people from the
future will be able to bring them back to life, and the community of
hard-core cryonics people might also be a Scientology-like cult.
https://waitbutwhy.com/2016/03/cryonics.html
CRYONICS Mingjing

4. Assignment One, Reasearch
Eight Steps
From choosing a cryonics company and end with you in the thermos only accomplish the first If, with all the other Ifs still
standing in between you and the next step in your cryonics journey—revival.
https://waitbutwhy.com/2016/03/cryonics.html
CRYONICS Mingjing

5. Assignment One, Reasearch
Three Steps for Cryonics
1: quality of your initial preservation
2: capabilities of medical technology as time move forward
3: amount of time still needed to bridge the gap between the 1 & 2 before they can finally connect to each other
https://waitbutwhy.com/2016/03/cryonics.html
CRYONICS Mingjing

6. Assignment One, Future Product or Service
• Frozen for live longer
• Life Extension
• Coldness
• New Technology
• Death
• Loneliness
CRYONICS Mingjing

7. Source for Brand Character Words
History
Rich Brian & 88rising
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8. Naming Process
Longer Live
Infinity
Ice
Frozen
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9. Final Product/Service Name
• Frozen For Longer Live (F.E.)
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10. Brand Character Diagram Sketches
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11. Brand Character Diagram
Persona Tone
Language Purpose
Better
Brighter
History
Bounce
History
Booze
Impressing
Blind
Sense
Nostalgia
Realize
Alone
F.E.
CRYONICS Mingjing

12. Assignment Three, Logotype Research, Word from
Diagram
• Frozen For Longer Live
• F.E.
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13. Assignment Three, Logo and Logotype Research
https://www.jetblue.com/
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https://www.drinksmartwater.com/ https://alcor.org/
https://www.chanel.com/us/ https://www.lifewtr.com/

14. Assignment Three, Finished Logotype
F.E.
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