The car industry has been behind the marketing curve for many years. The industry has failed to see the value of marketing, possibly because the marketing has failed them so many times. Auto repair shops need to communicate with their customers on a regular basis regarding promotions, service reminders, recommendations, and general information. Results must be measurable, through real time statistics, and increased profits for the shop owner. Mitchell 1 has made a huge impact on the Electronic Marketing Customer Retention (ECRM) industry. Mitchell 1’s program has a robust marketing system including marketing support, detailed reports, and appointment capabilities.

1. Mitchell1 OnDemand5.com is the end product
of repair information that brings your
technician productivity to a whole new level.

2. • The information has
been collected over
eight decades
• The information is
consistent
• The information is
presented in a clear,
concise, easy to use
format

3. • Diagnostics
• Repair Information
• TSBs
• Recalls
• Maintenance Requirements
• Parts Prices
• Labor Times
• Vintage Information dating back to
1984
• Fluid Types and Volumes that have
been reproduced directly from the
Original Equipment Manufacturers
(OEM) published works.
OnDemand5.com includes:

4. • The aftermarket industry's best
Wiring Diagrams,
• Highlight single wires
• Zoom in to a specific wire
• Enlarge diagrams and retain
high resolution screen and
printing clarity
• Search for a specific wire with
quick keys
• Users Tips to improve your facilities
workflow
• Quick Shortcuts that lead to
improved time management
OnDemand5.com brings your service repair
facility the best:

5. Google Searching Capabilities
• Find answers
quickly and easily
• Search TSBs
• User Tips
• Entire Documents

6. Features:
CircuitSelect - Pinpoint and
diagnose electrical problems
faster than ever with Mitchell
1 CircuitSelect. The power of
CircuitSelect allows you to
highlight and isolate the wires
important to your diagnosis
and also enables you to hide
the wires you don't want to
see, giving you the ability to
simplify even the most
complex problems.

7. Features:
• Technical Service Bulletins
(TSB) - Over 200 TSB's and
recalls are added to
OnDemand5.com every month.
Use the time-saving search
function to quickly find a relevant
TSB or use the filter tool to
narrow your search.
• Vintage Information - Every
subscriber has access to vintage
information, giving you engine
mechanical articles, engine
performance articles, and wiring
diagrams back to 1960.

8. Features:
• Oil Circuit Diagrams - Mitchell 1's full-color oil circuit
transmission diagrams provide consistency, clarity, and
an easy-to-read format.
• Labor Times and Parts Pricing for 1974 - Current
domestic and imported vehicle models are included,
giving service advisors a huge vehicle selection to
produce more estimates.

9. Features:
• OEM Part Numbers - OEM part numbers are included
with detailed illustrations and manufacturer suggested
retail prices (MSRP).
• OEM Scheduled Maintenance Services - Presented in
time and mileage intervals, as well as services based on
dashboard indicator lights. For quick reference, the
maintenance data includes fluid capacities that are
broken out separately.

10. Benefits:
• Easy-to-Use - Just log-in to the OnDemand5.com home
page and you are ready to access your repair and
estimating information. The program requires no
installation disc, no quarterly updates to install, and no
DVD's to manage.
• Easy-to-Learn - The graphical user interface behaves in
the same manner as the existing DVD-based product, so
the learning curve to find information is minimized.

11. Benefits:
• New Data Content - The Mitchell 1 editorial staff
consistently creates thousands of new pages on a daily
basis. We add about 40G of new articles and graphics
every year.
• Monthly Updates - Labor times, parts information,
maintenance schedules, and over 2,000 repair articles
are loaded to the server every month. This is a seamless
update that requires no action by the user.
• Reliability - OnDemand5.com has a proven
dependability of 99.99% availability over the past five
years, and 95% speed improvement in terms of product
navigation and article downloading.

12. Our Coverage
• Accessories
• Diagnostics
• TSBs
• Air Bags
• Drive Axles
• Maintenance
• Transmission
• AC/Heating
• Electrical
• Recalls
• Brakes
• Emissions
• Steering
• Alignment
• Clutches
• Cooling
• Suspension
• Fluid Specs

13. ManagerPlus
• Part look-ups and ordering from an electronic catalog
is a necessity
• Write and estimate using your choice of integrated
catalogs and be confident you are quoting the
customer accurate pricing and be assured the parts
are available
• Prices, description and part numbers are
automatically transferred to orders

14. Manager helps your Repair Facility:
• Project a professional image,
• Increase car count
• Increase revenue per RO
• Stay competitive
• Maintain profitability
• Seamless Integration with OnDemand5
http://www.mitchell1.com/M1Products/sms/managerplus/index.html

15. Manager provides quick and
easy access to vital
customer information – from
payment status to your
customers’ birthdays.
There’s even a new
Customer Loyalty Snapshot
so you can instantly
recognize your most
valuable customers.
Customer Information

16. You're in control of your
business with Manager. Profit-
enhancing information such as
recommendations, revisions,
and customer history are
always at your fingertips. With
powerful tools like the
Symptom Wizard and
integrated maintenance
schedules, service writers build
accurate, reliable, and
profitable estimates and repair
orders.
Profit Enhancing Information

17. Working Together
Teaming up with industry leaders enables easy price
checks and parts ordering. The catalog and vendor you
use are your choice.
Integrated Electronics Parts Catalog
Connect to your choice of the leading aftermarket parts
catalogs for high-speed electronic parts sourcing and
ordering.

18. Integrated Reports
Maximize your strategy. With over 175 integrated reports, you’ll
have the information you need to be
more profitable, efficient and professional.
Data Protection & Recovery
Significantly reduces the disaster recovery costs for your
business with immediate return-on-
investment. A built in disaster recovery solution stores your data
in a secure location that is updated daily. Data recovery also
includes Maximum Four Hour Business Day Recovery Response
and Enhanced “Remote Control” Recovery Support.

19. Your database controls
inventoried parts,
automatic
purchase order
generation, historical
trends and extensive
reporting. With more than
45 inventory and
purchasing reports,
ManagerPlus gives you
complete control of
inventory tracking.
Inventory Control

20. Price/Markup Matrix
Progressively scale your parts markup according to what
you paid for each part. In other words, parts that cost less
than a dollar are marked up at a much higher rate than
parts that cost $200.