2. Problem/Need
Overall Problem: The need to easily find a gift that your friends & family will
enjoy!
1. Preferences 2. Time and Effort 3. Budget
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3. Tom the Technical Lead
● Very busy manager
● Surprise birthday party for new hire, Joe
● Tom does not know Joe well :(
● EZGift!
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4. Persona Table
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THINKS Tom thinks that he needs to get a good gift for his new employee.
SEES Tom sees all of his colleagues getting gifts for the surprise party
FEELS Tom feels that If Joe feels welcomed, he will be a more productive employee
DOES Tom is very busy with his new project and does not have much time so he uses
EZGift to help find the perfect gift for Joe
5. Persona Table
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PROBLEM SCENARIO ALTERNATIVE(S) VALUE PROPOSITIONS
Need to get a good gift
but don’t have a lot of time
Spend time thinking of a
thoughtful gift
This app will save time for busy
individuals
Don’t know person very
well
Spend time getting to know
recipient better
This app will help suggest gifts for
people you don’t know very well
6. Specific MVP1- Features
● Facebook login
● Gift recommendation list
Questions
Are the recommendations accurate?
Will the recipient enjoy the present?
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7. MVP - Screen 1
● Simple Login Page
● Little Friction
● Get lot of data easily
Hypothesis: People will use this app as there is little
friction and no learning curve.
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8. MVP - Screen 2
● List of gift recommendations
● Based on interests + likes
● Links to Amazon
Hypothesis: This list will contain suggestions that the
recipient will enjoy.
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