This document is a presentation about creating positive posters to promote the British film and television industry. It discusses responding to a brief to make positive posters instead of negative ones. Past copyright campaigns that were not successful are examined, such as ones that directly compared piracy to crimes. Successful poster campaigns like the Obama Hope posters are highlighted for being positive and simple. Minimalist posters that depict iconic movie scenes in an abstract way are discussed as inspiration. The presentation covers developing draft poster ideas, including for Shaun of the Dead, and finalizing the designs into a mock-up format. The goal is to create posters that show memorable film and TV moments in a way that conveys they are worth paying for.