The document discusses conventions used in opening title sequences (OTS) of films. It provides examples from the horror film Evil Dead. Key conventions discussed include displaying the film title, credits for actors and production companies, and establishing the genre/tone through visuals. The OTS for Evil Dead uses a dark font, red text and images of blood and gore to set the tone for a horror film and portray the genre. These conventions are typical of other horror film OTS and help introduce the audience to the type of film without revealing the storyline.