Our proposal is to create a 10 minute documentary and 30 second advertisement for Channel 4 highlighting the cultures and lifestyles in the Royal Borough of Kensington and Chelsea. The documentary will feature stars experiencing a day in the life of the richest residents, visiting lavish locations. Our target audience is 16-34 year olds interested in reality television. We will conduct research on the area, contact locations for filming approval, and create a schedule with deadlines to complete the project on time.

1. Digital
media
Create a media product

2. Creating a media
product…

3. Proposal
What is the ‘proposal’?
It is our intention to create a product that both entertains and educates our target audiences,
regarding the introduction of a new channel 4 documentary highlighting the range of cultures
and lifestyles in the royal borough of Kensington and Chelsea. Our product is going to be a
document which outlines, skills, structure and our knowledge towards the task we will be
completing, which will be a documentary based on the lives of the rich in Kensingtonand
Chelsea. We will be entertaining our audience by creating a realistic but humorous documentary
which outlines how the better live. We will be showcasing a number of interviews with the stars
of the documentary to promote and advertise. Our interviews which will be taking place of the
stars will include a number of enigma clues regarding the documentary to attract our audience
to follow up and watch the series.

4. Proposal
Documentary Advert
Length of documentary
• 10 mins
Who is the intended audience
• Teen Agers/ young adults who like reality tv
• 16-34 year olds
What other similar programmes are there out there?
• Made in Chelsea
Style
• The style of our documentary will be our stars living the lives of the richest for a day
What about the sound track?
• The latest trending songs
How will this work be distributed?
• Teaser trailers
• Advert
• Behind the scenes
Who, what, where, when, how, why?
• Features Tyler, Jimmy, Freya
• Richest areas of Kensington and Chelsea
Length of advert
• 30 seconds
• Who is the intended audience
• Teen agers/ young adults who like reality tv
• 16-34 years old
What other similar programmes are there out there
• Made in Chelsea advert
Style
• The style of this advert will be going into the lives of the richest
What about the sound track?
• The latest trending songs
How will the work be distributed?
• Our ad will include teasers and behind the scenes

5. What are the features of our proposal?
Analysis
We will be creating an analysis of the project as a whole which will include things such as, a plan, locations to
be filmed
Project deadlines
this is an important stage in our proposal as we want are documentary to flow and have structure and we will
be setting deadlines for each task to allow are documentary to be completed to a high standard.
Proof of work
We will be showing the process of our documentary throughout this project
Terms of agreement
We will be emailing all locations to confirm we are allowed to film on the premises, we will also get all
actors/actresses to confirm there roles in our documentary

6. Target audiences
For this documentary that we are doing on the lifestyle in Kensington and
Chelsea, are target audience is teens/young adults this target age is a
good age and well suited for channel 4 as channel 4s targets 16 to 34 year
olds. However are target audience, interests wise is people who have a
large interest towards reality tv as our documentary is going to show a
huge resemblance to made in Chelsea.

7. What is the
purpose of our
documentary?
The purpose of our documentary in to
educate people on the richest parts of these
areas and how the Better live.

8. Lifestyle and fashion
in Kensington and
Chelsea.

9. Client brief
• Produce promotional material for
channel 4’s new series highlighting
regional culture in different parts of
London. Cities and towns in your
region are all taking part to promote
the range of cultures that are part of
each city and towns unique identity
• An audio- visual product
- A documentary

10. What we need to create?
Freya- documentary
• Documentary based on the richest parts and people in Kensington and Chelsea. Our stars will be
living a day in the life of the richest. They will be visting sophisticated and lavish places.
Jim jams- an advert for our documentary
• Our advert will include the best bits of our documentary to attract our target audience.
• Ad roughly 30 seconds long

11. What are
we going to
do?

12. Research
• Kensington is one of the most sophisticated
areas in London
• Kensington is home to celebrities; Stella
mcCartney, Richard Branson, Robbie
Williams etc.
• Kensington and Chelsea first originated from
Saxon settlement.
• The two boroughs were only united in 1965
to form the Royal Borough of Kensington and
Chelsea.
•

13. Kensington
and Chelsea
Locations
• Kensington palace (Diana exhibition)
• Diana memorial fountain
• Portobello Road Market
• Harrods
• Kyoto Garden and Fukushima Memorial Garden
• Maddox gallery
• V&A museum

14. Places to contact
for approval to
film
• The royal borough of Kensington and
Chelsea council
- 02073613000
- customerservice@rbkc.gov.uk
• Kensington palace
- 03333206000
booking.confirmation@hrp.org.uk
• V & A museum
- 02079422000
- hello@vam.au.uk
• Harrods
- customer.service@harrods.com

15. Harrods department
store
Located:
Brompton road
Kensington palace
Located:
Kensington Gardens, London
W8 4PX
Portobello road
marketing
Located:
Portobello Rd,
London W10 5TA
Princess Diana’s wedding
dress
Located: Kensington palace
Victoria and Albert museum
Located:
Cromwell Rd, London SW7 2RL
Fashion
Mood board
Day in the life of a rich girl