2. GRUP 10
: ANGGI SEPTIAN
: ANAFI AHMAD
: NURHANDIKA

3. HISTORY
Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's
brands, Impulse.
Unilever were keen to capitalize on Axe's French success and the rest of Europe from
1985 onwards, later introducing the other products in the range. Unilever were unable to
use the name Axe in the United Kingdom and Ireland due to trademark problems so it
was launched as Lynx.[1]
The European launch of the deodorant was followed by success in Latin America and
moderate impact in Asia and Africa. In the new millennium, the brand has launched with
great success in the United States and Canada. The company has also consolidated its
deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand
such as South Africa's Ego brand.[citation needed]
Unilever has now launched its first Lynx product for women in the United Kingdom as
part of a global expansion of the previously men’s-only brand

4. AXE men DEODORANT BODYSPRAY
 AXE Deodorant Bodyspray is the all-over bodyspray with effective
deodorant protection and a long lasting fragrance designed to seduce
the ladies. If you spray it, they will come.
 A Smooth move Airy freshnees with an edge of spice that just
works.
 Lasts for hours
Consists of a combination of exhilarating and reviving masculine
fragrances
 Prevents perspiration and body odor
 Keeps you fresh and calm whole day with its enchanting fragrances

5.  Alcohol Denat(SD Alcohol40-B),
 Butane,
 Isobutane,
 Propane,
 Perfume(Fragrance ),
 Proplylene Giycol,
 Polyamincpropy Biguanide Stearate ,
 Water,

6. DIRECTIONS
 Twist top open to reveal nozzle.
 Shake well.
 Just hold can 6 inches from your body and spray
all over - anywhere you want to smell great.

7. effecee
effecT
w.o.w

8. adwarnings’
USE ONLY AS DIRECTED. INTENTIONAL MISUSE BY DELIBERATELY
CONCENTRATING AND INHALING THE CONTENTS CAN CAUSE
SERIOUS INJURY OR DEATH. Help stop inhalation abuse.
FLAMMABLE. DO NOT SPRAY, USE APPLY NEAR HEAT, FLAME OR
WHILE SMOKING. AFTER APPLICATION UNTIL PRODUCT IS DRY DO
NOT SMOKE AND AVOID FLAME AND INTENSE HEAT. CAN CAUSE
SERIOUS INJURY OR DEATH.
Contents under pressure. Do not puncture or incinerate can. Do not expose to heat
or store at temperature above 120 degrees F/50 degrees C or in enclosed places that
could overheat.
Do not use on broken skin. Stop use if rash or irritation occurs.
Avoid inhalation. Avoid spraying in eyes.
Keep OUT OF REACH OF CHILDREN.